As a long-term contributor to a Gen Z-focused online magazine, I consistently delivered high-quality articles spanning topics such as health, lifestyle, business, and philosophy. My pieces were regularly featured as the site’s top articles, drawing substantial reader engagement and boosting the magazine’s credibility. Through my writing, I played a pivotal role in the magazine’s growth, helping it expand its readership and establish a strong presence in the digital publishing space.

During my years of writing for the magazine and its sister site, I contributed to significant traffic growth and audience retention, ensuring the magazine’s sustained expansion and relevance in a competitive online landscape.

Collaborated with my company’s international partners to amplify their visibility in the market. Secured multiple features in leading industry publications, highlighting their services and achievements. Produced SEO-driven content that consistently ranked high on Google, driving traffic and engagement. Strategically promoted each institution’s unique offerings, aligning messaging with their individual goals while reinforcing my company’s overarching brand narrative and tone of voice.

Crafted compelling content strategies and delivered engaging blogs, whitepapers, and articles tailored to the gaming software industry. Focused on raising brand awareness and showcasing the innovative capabilities of each client’s products. Collaborated with marketing teams to ensure messaging aligned with industry trends and audience interests, effectively positioning clients as thought leaders in the competitive gaming landscape.

Impact: Enhanced online presence and strengthened brand credibility, driving greater engagement with target audiences across multiple platforms.

Designed and executed a multimedia campaign to promote the university’s cutting-edge career readiness programs, focusing on employability and student success stories. Delivered engaging blog content, social media copy, and SEO-optimised website updates, ensuring a cohesive brand message across all channels.
Impact: Increased website traffic by 35% over six months, boosted student inquiries by 20%, and garnered widespread engagement on LinkedIn and Instagram, with key posts achieving over 10K impressions each.

I have spent time working as a Freelance Copywriter and written for several popular lifestyle and corporate blogs, writing content that has been featured on the blog homepages and reaped several thousand impressions. To achieve this, I used my strong flair for copywriting and my knowledge of SEO to write engaging copy and generaing interest surrounding the required services/products.

I supported a UK university to re-vamp their LinkedIn and grew their following by 30% in less than three months. This involved creating a range of dynamic, engaging content tailored to the audience’s needs which I developed through market and competitor research and creative brainstorming. I also introduced a LinkedIn newsletter which garnered over 30,000 subscribers in its first year, as well as significantly contributing to the overall engagement and follower count for the page.

At The University of Law, I led the creation of multimedia content for the Learn Your Way campaign, designed to raise awareness of the Online Campus. I produced a range of assets, including video, copy, and other engaging materials, and collaborated with stakeholders to ensure the messaging aligned with the campaign’s objectives. By tracking performance and refining strategies, the campaign successfully boosted visibility for the Online Campus, which later became the university’s largest of 16 campuses.