I'm Elena Casali, a fashion, beauty and luxury brand professional focused on storytelling, digital marketing, PR, and integrated communication. My journey spans an Erasmus exchange in Valencia, a Master in Fashion & Luxury Management, and hands-on projects with brands like Vivienne Westwood and L’Oréal, delivering engaging campaigns and strategic research, i was previously in Diesel as a Client Advisor in which i gain measurable high store performance. I excel at turning brand values into compelling content, managing multi-channel campaigns, and building bridges between creative and operational teams. I enjoy leveraging data and AI-driven tools to optimize performance and storytelling across social, retail, and digital channels.

Elena Casali

I'm Elena Casali, a fashion, beauty and luxury brand professional focused on storytelling, digital marketing, PR, and integrated communication. My journey spans an Erasmus exchange in Valencia, a Master in Fashion & Luxury Management, and hands-on projects with brands like Vivienne Westwood and L’Oréal, delivering engaging campaigns and strategic research, i was previously in Diesel as a Client Advisor in which i gain measurable high store performance. I excel at turning brand values into compelling content, managing multi-channel campaigns, and building bridges between creative and operational teams. I enjoy leveraging data and AI-driven tools to optimize performance and storytelling across social, retail, and digital channels.

Available to hire

I’m Elena Casali, a fashion, beauty and luxury brand professional focused on storytelling, digital marketing, PR, and integrated communication. My journey spans an Erasmus exchange in Valencia, a Master in Fashion & Luxury Management, and hands-on projects with brands like Vivienne Westwood and L’Oréal, delivering engaging campaigns and strategic research, i was previously in Diesel as a Client Advisor in which i gain measurable high store performance. I excel at turning brand values into compelling content, managing multi-channel campaigns, and building bridges between creative and operational teams. I enjoy leveraging data and AI-driven tools to optimize performance and storytelling across social, retail, and digital channels.

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Copywriter & Content Manager at Mirror Digital Agency
March 18, 2026 - Present
Path bridging digital PR and creative agency, developing a transversal view of communication from direct client contact to content, campaigns and projects for brands. Focus on integrating creativity with operational execution.
Digital PR / Content & Strategy at Mirror Digital Agency
March 1, 2026 - Present
Digital PR and content strategy role across client projects in Firenze; bridging creativity and operations.
Digital PR & Creative Agency Consultant at Mario Mele & Partners
June 1, 2025 - December 1, 2025
Path bridging digital PR and creative agency, developing a transversal view of communication from direct client contact to content, campaigns and projects for brands. Focus on integrating creativity with operational execution.

Education

Master's degree in Fashion & Luxury Management at RCS Academy
November 25, 2024 - May 31, 2025
Erasmus Programme at Università di Valencia
January 11, 2030 - June 26, 2026
Communication Studies at University of Pisa
September 22, 2019 - July 13, 2023
Master's degree in Digital Marketing & Social Media at RCS Academy
June 10, 2025 - September 10, 2025

Qualifications

Master in Digital Marketing & Social Media
January 11, 2030 - June 26, 2026
Excel
January 11, 2030 - June 26, 2026
PowerPoint
January 11, 2030 - June 26, 2026
Canva
January 11, 2030 - June 26, 2026
GenAI Tools
January 11, 2030 - June 26, 2026
Traackr
January 11, 2030 - June 26, 2026
CapCut - Video Editor
January 11, 2030 - June 26, 2026
Adobe Premiere Pro
January 11, 2030 - June 26, 2026
Adobe After Effects
January 11, 2030 - June 26, 2026
Adobe Illustrator
January 11, 2030 - June 26, 2026
Adobe Photoshop
January 11, 2030 - June 26, 2026
DaVinci Resolve Studio
January 11, 2030 - June 26, 2026
GA4
January 11, 2030 - June 26, 2026
Tableau
January 11, 2030 - June 26, 2026
Google Ads
January 11, 2030 - June 26, 2026
HubSpot
January 11, 2030 - June 26, 2026
Figma
January 11, 2030 - June 26, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate