I'm Elena Franco, a brand, content and creative strategist with over 10 years of experience helping businesses build stronger brands through strategy, storytelling and content. I specialise in turning ideas into strategically driven, creatively executed work that delivers results. From building my own agency to leading creative projects across a range of brands, I thrive on work that aligns with my values and interests. Throughout my career, I’ve led initiatives across strategy, content and client leadership, partnering with startups, SMEs, national brands and professional athletes to grow through marketing, content and creative direction. I’m especially drawn to brands that are building strong communities and meaningful impact, and I love helping people perform at their best.

Elena Franco

I'm Elena Franco, a brand, content and creative strategist with over 10 years of experience helping businesses build stronger brands through strategy, storytelling and content. I specialise in turning ideas into strategically driven, creatively executed work that delivers results. From building my own agency to leading creative projects across a range of brands, I thrive on work that aligns with my values and interests. Throughout my career, I’ve led initiatives across strategy, content and client leadership, partnering with startups, SMEs, national brands and professional athletes to grow through marketing, content and creative direction. I’m especially drawn to brands that are building strong communities and meaningful impact, and I love helping people perform at their best.

Available to hire

I’m Elena Franco, a brand, content and creative strategist with over 10 years of experience helping businesses build stronger brands through strategy, storytelling and content. I specialise in turning ideas into strategically driven, creatively executed work that delivers results. From building my own agency to leading creative projects across a range of brands, I thrive on work that aligns with my values and interests.

Throughout my career, I’ve led initiatives across strategy, content and client leadership, partnering with startups, SMEs, national brands and professional athletes to grow through marketing, content and creative direction. I’m especially drawn to brands that are building strong communities and meaningful impact, and I love helping people perform at their best.

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Language

English
Fluent

Work Experience

Founder / Director at Social Punch
January 1, 2019 - Present
Founded Social Punch to help fitness businesses, athletes and brands tell better stories online. Built brand growth through marketing strategy, content and creative direction; led client relationships and oversaw creative delivery.
Marketing Coordinator at Mazzucchelli's & Zamels Jewellery
January 1, 2018 - December 31, 2019
Supported national marketing initiatives across two Australian jewellery brands; contributed to campaign delivery, retail marketing and brand communications; coordinated promotions and retail activity.
Retail Product Development Lead at Sweat Retail
January 1, 2016 - December 31, 2018
Led the retail product development team; oversaw development and launch of Sweat's first product range; contributed to brand evolution.
Buyer at Sportsgirl
January 1, 2014 - December 31, 2016
Developed a strong understanding of consumer behaviour, trends, and seasonal product planning; collaborated with suppliers; supported planning and execution of seasonal product ranges.

Education

Bachelor of Public Relations at The Jewellery Group (Mazzucchielli’s & Zamels Jewellery)
January 11, 2030 - June 30, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods