Hi! 😀🤚 I am Elena, a digital marketing strategist specialised in authentic brand storytelling and strategic paid media campaigns with a focus on building trust and demonstrating value to accelerate business growth. My journey spans legal research, nonprofit marketing and advocacy, and corporate proposal writing, giving me a 360-degree view of how compelling communication drives real results. I help businesses and organizations achieve their goals through data-driven campaigns while sharing stories that matter. When I'm not developing marketing strategies that drive results, I'm writing about the subjects that matter most to me: 🎗️ breast cancer awareness, 👩🏾‍🤝‍👨🏼 equality, 🧘‍♀️ spirituality, 🧠 psychology, and 📚personal development. These passions enhance my marketing effectiveness, since the best marketers know how to connect with people on a meaningful level. My motto is: "The best digital marketing feels like receiving a message from a trusted friend, offering a reliable solution to your problem." I am actively seeking new opportunities to apply my strategic, creative thinking to develop and execute sustainable campaigns that drive business growth. If you need my services or would like to connect, please don't hesitate to reach out to me on LinkedIn or via email at _Email not available. Sign in: https://www.twine.net/signup_ Thank you for your time!

Elena Halici

Hi! 😀🤚 I am Elena, a digital marketing strategist specialised in authentic brand storytelling and strategic paid media campaigns with a focus on building trust and demonstrating value to accelerate business growth. My journey spans legal research, nonprofit marketing and advocacy, and corporate proposal writing, giving me a 360-degree view of how compelling communication drives real results. I help businesses and organizations achieve their goals through data-driven campaigns while sharing stories that matter. When I'm not developing marketing strategies that drive results, I'm writing about the subjects that matter most to me: 🎗️ breast cancer awareness, 👩🏾‍🤝‍👨🏼 equality, 🧘‍♀️ spirituality, 🧠 psychology, and 📚personal development. These passions enhance my marketing effectiveness, since the best marketers know how to connect with people on a meaningful level. My motto is: "The best digital marketing feels like receiving a message from a trusted friend, offering a reliable solution to your problem." I am actively seeking new opportunities to apply my strategic, creative thinking to develop and execute sustainable campaigns that drive business growth. If you need my services or would like to connect, please don't hesitate to reach out to me on LinkedIn or via email at _Email not available. Sign in: https://www.twine.net/signup_ Thank you for your time!

Available to hire

Hi! 😀🤚

I am Elena, a digital marketing strategist specialised in authentic brand storytelling and strategic paid media campaigns with a focus on building trust and demonstrating value to accelerate business growth.

My journey spans legal research, nonprofit marketing and advocacy, and corporate proposal writing, giving me a 360-degree view of how compelling communication drives real results. I help businesses and organizations achieve their goals through data-driven campaigns while sharing stories that matter.

When I’m not developing marketing strategies that drive results, I’m writing about the subjects that matter most to me: 🎗️ breast cancer awareness, 👩🏾‍🤝‍👨🏼 equality, 🧘‍♀️ spirituality, 🧠 psychology, and 📚personal development. These passions enhance my marketing effectiveness, since the best marketers know how to connect with people on a meaningful level.

My motto is: “The best digital marketing feels like receiving a message from a trusted friend, offering a reliable solution to your problem.”

I am actively seeking new opportunities to apply my strategic, creative thinking to develop and execute sustainable campaigns that drive business growth. If you need my services or would like to connect, please don’t hesitate to reach out to me on LinkedIn or via email at Email not available. Sign in: https://www.twine.net/signup

Thank you for your time!

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent
Italian
Beginner
Spanish; Castilian
Beginner
French
Beginner

Work Experience

Founder at Bhuvi Consulting SRL
January 1, 2025 - Present
Develops and executes comprehensive social media marketing campaigns across Meta and LinkedIn platforms, driving brand awareness and lead generation. Conducts advanced analytics and performance optimization using data-driven insights to enhance campaign effectiveness and achieve business outcomes. Implements strategic SEO and content marketing programs to improve organic search rankings and drive qualified traffic and conversions. Creates high-converting website copy and landing pages, authors SEO-optimized blog content and thought leadership articles, produces engaging social media content strategies for community growth and brand engagement. Develops professional press releases and media communications for strategic outreach, conducts market research, and crafts mission-driven content supporting nonprofit donor engagement.
Proposal Writer at Conduent
January 1, 2022 - Present
Part of a large international team working on complex large-scale US government and local proposals in healthcare, eligibility, and engagement. Analyzes complex RFPs and supports completion of legal sections needed for bids, highlighting product or service value propositions. Collaborates with key personnel, legal and subject matter experts to collect needed info whilst adhering to Conduent’s Proposal Style Guide and branding requirements. Participates in industry events to stay aligned with best practices. Edits proposal sections for compliance, clarity, and consistency. Manages multiple simultaneous bids using excellent time management and attention to detail. Proficiently uses Microsoft Office, SharePoint, and Adobe Acrobat Pro. Participated in a year-long mentorship program enhancing soft and professional skills.
Editor at UCDC Law School Blog
December 31, 2020 - July 24, 2025
Edited and authored new articles aimed at faculty students and alumni, doubling blog views and shares within three months. Attended training courses on journalistic writing and blog publishing.
Volunteer at ACTEDO
December 31, 2015 - July 24, 2025
Led media outreach for the Romanian Pro Bono Lawyer Network project to provide free legal representation to people facing rights violations due to discrimination. Organized events and workshops on global and national human rights. Represented the nonprofit at national events on discrimination and gender policies.
Marketing Member/Fundraising Member/Public Relations Director at ELSA Romania
December 31, 2014 - July 24, 2025
Founded and signed 12 new media partnerships, wrote press releases, created promotional materials for numerous events, led project teams of up to six people, and managed Facebook and LinkedIn accounts. Trained and led a team of 10 local PR representatives. Represented ELSA International at the United Nations Human Rights Council in Geneva. Organized international and local events attracting hundreds of participants. Successfully raised funds covering half the NGO's annual budget through persuasive communication and new partnerships.
Founder at Bhuvi Creations SRL
January 1, 2025 - Present
Develops and executes comprehensive social media marketing campaigns across Meta and LinkedIn platforms, driving brand awareness and lead generation. Conducts advanced analytics and performance optimization, utilizing data-driven insights to enhance campaign effectiveness and achieve business outcomes. Implements strategic SEO and content marketing programs improving organic search rankings while driving qualified traffic and conversions. Creates high-converting website copy and landing pages to transform visitor traffic into qualified leads and customers. Authors SEO-optimized blog content and thought leadership articles establishing industry authority and improved search visibility. Produces engaging social media content strategies fostering community growth and brand engagement across platforms. Develops professional press releases and media communication materials. Conducts market research and creates evidence-based content supporting business objectives. Crafts mission-driven cont
Proposal Writer at Conduent
January 1, 2022 - Present
Part of a large international team working on complex large-scale US government or local proposals in healthcare, eligibility, and engagement. Analyzes complex RFPs with hundreds of requirements. Supports completion of complex legal sections such as forms, technical sections, company information, or resumes while highlighting product or service value propositions and differentiators. Works closely with personnel, legal, and subject matter experts to collect information. Tailors baseline and creates original content adhering to company's Proposal Style Guide and branding. Participates in industry events to stay aligned with best practices. Edits proposal sections ensuring clarity, consistency, and correctness. Manages simultaneous bids at various stages using excellent time management skills. Proficient with Microsoft Office, SharePoint, and Adobe Acrobat Pro. Engaged in a mentorship program to enhance skills and network.
Editor at UCDC Law School Blog
December 31, 2020 - July 24, 2025
Edited and authored articles aimed at faculty’s students and alumni, enabling the blog to double its views and shares within three months. Attended training courses on journalistic writing and blog publishing.
Volunteer at ACTEDO
December 31, 2015 - July 24, 2025
Led media outreach for the Romanian Pro Bono Lawyer Network project focused on free legal representation for victims of discrimination. Organized events and workshops on global and national human rights. Represented the nonprofit at national events focused on discrimination and gender policies.
Marketing Member / Fundraising Member / Public Relations Director at ELSA Romania
December 31, 2014 - July 24, 2025
Signed 12 new media partners and wrote press releases. Created promotional materials for numerous events, led project teams, and managed Facebook and LinkedIn accounts. Trained and led a team of 10 PR representatives. Represented ELSA International at the UN Human Rights Council in Geneva. Organized international and local events with hundreds of participants. Raised funds covering half of the local NGO's annual budget through persuasive communication and building professional relationships.
Founder at Bhuvi Creations SRL
January 1, 2025 - Present
Develops and executes comprehensive social media marketing campaigns across Meta, Google and LinkedIn platforms, driving brand awareness and lead generation. Conducts advanced analytics and performance optimization, utilizing data-driven insights to enhance campaign effectiveness and achieve business outcomes. Implements strategic SEO and content marketing programs that improve organic search rankings while driving qualified traffic and conversions. Creates high-converting website copy and landing pages that transform visitor traffic into qualified leads and customers. Authors SEO-optimized blog content and thought leadership articles that establish industry authority and improve search visibility. Produces engaging social media content strategies that foster community growth and enhance brand engagement across multiple platforms. Develops professional press releases and media communications materials for strategic outreach and public relations initiatives. Conducts comprehensive marke
Proposal Writer at Conduent
January 1, 2022 - Present
Part of a large international team working on complex large-scale US government or local proposals in the fields of healthcare, eligibility, and engagement. Analyzes complex RFPs with hundreds of requirements to compare them to available baseline. Supports the completion of complex legal sections required to participate in the bid, such as forms, technical sections, company information, or resumes, while highlighting product or service value propositions and differentiators. Works closely with key personnel, legal, and subject matter experts to collect information needed for the sections. Tailors baseline and creates original content by adhering to Conduent’s Proposal Style Guide and branding requirements. Participates in industry events (e.g. Shipley webinars and APMP conferences) to stay aligned with best practices. Edits proposal sections for compliance with the Style Guide, while maintaining clarity, consistency, and correctness. Uses excellent time management skills and attentio
Editor at UCDC Law School Blog
December 31, 2020 - July 26, 2025
Edited and authored new articles aimed at the faculty’s students and alumni, which enabled the blog to double its views and shares in the first 3 months. Attended training courses on journalistic writing and blog publishing.
Volunteer at ACTEDO
December 31, 2015 - July 26, 2025
Led the media outreach activities for the first Romanian Pro Bono Lawyer Network project, which focused on giving free legal representation to people whose fundamental rights were violated because of discrimination. Took part in the organization of several events or workshops about global and national human rights. Represented the nonprofit at various national events focused on discrimination and gender policies.
Marketing Member/ Fundraising Member/Public Relations Director at ELSA Romania
December 31, 2014 - July 26, 2025
Found and signed with 12 new media partners while also being responsible for writing various press releases. Created promotional materials for tens of events, some with hundreds of participants, while leading project teams of up to six people and administering Facebook and LinkedIn accounts. Trained and led a team of 10 local PR representatives. Represented ELSA International at the 22nd Session of the United Nations Human Rights Council in Geneva, Switzerland. Took part in the organization of several international and local events or workshops, which attracted hundreds of participants. Single-handedly raised funds that covered half of the local NGO's annual budget by practicing persuasive communication and building new professional relationships.
Founder at Bhuvi Creations SRL
January 1, 2025 - Present
Develops and executes comprehensive social media marketing campaigns across Meta, Google, and LinkedIn platforms, driving brand awareness and lead generation. Conducts advanced analytics and performance optimization using data-driven insights to enhance campaign effectiveness and achieve business outcomes. Implements strategic SEO and content marketing programs to improve organic search rankings, drive qualified traffic, and conversions. Creates high-converting website copy and landing pages that transform visitor traffic into qualified leads and customers. Authors SEO-optimized blog content and thought leadership articles to establish industry authority and improve search visibility. Produces engaging social media content strategies to foster community growth and enhance brand engagement across multiple platforms. Develops professional press releases and media communications materials for strategic outreach and public relations initiatives. Conducts comprehensive market research to cr
Proposal Writer at Conduent
January 1, 2022 - Present
Part of a large international team working on complex large-scale US government and local proposals in healthcare, eligibility, and engagement. Analyzes complex RFPs with hundreds of requirements to compare to available baselines. Supports completion of complex legal sections, including forms, technical sections, company information, or resumes, highlighting value propositions and differentiators. Collaborates with key personnel, legal, and subject matter experts for content collection. Tailors baseline and creates original content adhering to the Proposal Style Guide and branding requirements. Participates in industry events to stay aligned with best practices. Edits proposal sections for Style Guide compliance, clarity, consistency, and correctness. Manages simultaneous bids using excellent time management and attention to detail. Proficient with Microsoft Office products, SharePoint, and Adobe Acrobat Pro. Engaged in mentorship to enhance soft and professional skills while fostering
Editor at UCDC Law School Blog
December 31, 2020 - July 26, 2025
Edited and authored new articles aimed at faculty students and alumni, doubling blog views and shares within the first 3 months. Attended training courses on journalistic writing and blog publishing.
Volunteer at ACTEDO
December 31, 2015 - July 26, 2025
Led media outreach activities for the first Romanian Pro Bono Lawyer Network project, providing free legal representation to people whose fundamental rights were violated. Participated in organization of events and workshops about global and national human rights. Represented the nonprofit at national events focused on discrimination and gender policies.
Marketing Member / Fundraising Member / Public Relations Director at ELSA Romania
December 31, 2014 - July 26, 2025
Founded and signed with 12 new media partners. Wrote press releases and created promotional materials for tens of events with hundreds of participants. Led project teams and administered Facebook and LinkedIn accounts. Trained and led a team of 10 PR representatives. Represented ELSA International at the United Nations Human Rights Council in Geneva. Organized international and local events and workshops attracting hundreds of participants. Raised funds covering half of the local NGO's annual budget through persuasive communication and relationship-building.
Founder at Bhuvi Creations SRL
January 1, 2025 - Present
Develops and executes comprehensive social media marketing campaigns across Meta and LinkedIn platforms, driving brand awareness and lead generation. Conducts advanced analytics and performance optimization, utilizing data-driven insights to enhance campaign effectiveness and achieve business outcomes. Implements strategic SEO and content marketing programs that improve organic search rankings while driving qualified traffic and conversions. Creates high-converting website copy and landing pages that transform visitor traffic into qualified leads and customers. Authors SEO-optimized blog content and thought leadership articles to establish industry authority. Produces engaging social media content strategies fostering community growth and brand engagement. Develops professional press releases and media communications for strategic outreach and public relations. Conducts market research and develops evidence-based content supporting business objectives and nonprofit causes.
Proposal Writer at Conduent
January 1, 2022 - Present
Part of a large international team working on complex US government and local proposals in healthcare, eligibility, and engagement. Analyzes complex RFPs to align with available baselines. Supports completion of legal sections for bids, emphasizing value propositions and differentiators. Collaborates with personnel across departments to collect information. Creates original content aligned with company style and branding. Participates in industry events to stay aligned with best practices. Edits proposals for compliance and clarity. Manages simultaneous bids using excellent time management and attention to detail. Uses Microsoft Office, SharePoint, and Adobe Acrobat Pro. Participated in a mentorship program enhancing professional skills and company operations understanding.
Editor at UCDC Law School Blog
December 31, 2020 - July 26, 2025
Edited and authored articles aimed at faculty students and alumni, doubling blog views and shares in the first three months. Attended training courses on journalistic writing and blog publishing.
Volunteer at ACTEDO
December 31, 2015 - July 26, 2025
Led media outreach activities for the first Romanian Pro Bono Lawyer Network project, focusing on free legal representation for discrimination victims. Organized events and workshops on human rights. Represented the nonprofit at national events on discrimination and gender policies.
Marketing Member / Fundraising Member / Public Relations Director at ELSA Romania
December 31, 2014 - July 26, 2025
Found and signed 12 new media partners; wrote press releases; created promotional materials for numerous events; led teams up to six people; managed Facebook and LinkedIn accounts; trained and led 10 local PR representatives. Represented ELSA International at the 22nd UN Human Rights Council session in Geneva and organized local and international events attracting hundreds of participants. Raised funds covering half the local NGO's annual budget through persuasive communication and relationship building.

Education

Bachelor of Laws at Dimitrie Cantemir Christian University Cluj-Napoca
January 1, 2017 - December 31, 2021
Baccalaureate Diploma at A.T. Laurian National College
January 1, 2007 - December 31, 2011
Bachelor of Laws at Dimitrie Cantemir Christian University Cluj-Napoca
January 1, 2017 - December 31, 2021
Baccalaureate Diploma at A.T. Laurian National College
January 1, 2011 - December 31, 2011
Bachelor of Laws at Dimitrie Cantemir Christian University Cluj-Napoca
January 1, 2017 - December 31, 2021
Baccalaureate Diploma at A.T. Laurian National College
January 1, 2007 - December 31, 2011
Bachelor of Laws at Dimitrie Cantemir Christian University Cluj-Napoca
January 1, 2017 - December 31, 2021
Baccalaureate Diploma at A.T. Laurian National College
January 1, 2011 - December 31, 2011
Bachelor of Laws at Dimitrie Cantemir Christian University
January 1, 2018 - December 31, 2021
Baccalaureate Diploma at A.T. Laurian National College
January 1, 2007 - December 31, 2011

Qualifications

Google Ads Search Certification
January 1, 2025 - December 31, 2025
Search Advertising with Google
January 1, 2025 - December 31, 2025
International Entertainment and Sport Marketing
January 1, 2025 - December 31, 2025
Brand Management: Aligning Business, Brand and Behaviour
January 1, 2025 - December 31, 2025
Content Marketing Using Generative AI
January 1, 2025 - December 31, 2025
Design Fundamentals
January 1, 2025 - December 31, 2025
Foundations of Project Management
January 1, 2025 - December 31, 2025
GenAi in Social Media Marketing
January 1, 2025 - December 31, 2025
Google Ads Display Certification
January 1, 2025 - December 31, 2025
International B2B (Business to Business) Marketing
January 1, 2025 - December 31, 2025
Meta Social Media Marketing Professional Certificate
January 1, 2025 - December 31, 2025
Multichannel Content Marketing
January 1, 2025 - December 31, 2025
Social Media and Digital Marketing Fundamentals
January 1, 2025 - December 31, 2025
Twitter, LinkedIn, and YouTube Marketing
January 1, 2025 - December 31, 2025
Google Digital Marketing and E-Commerce Specialization
January 1, 2024 - December 31, 2024
Google Ads Search Certification
January 1, 2025 - December 31, 2025
Search Advertising with Google
January 1, 2025 - December 31, 2025
International Entertainment and Sport Marketing
January 1, 2025 - December 31, 2025
Brand Management: Aligning Business, Brand and Behaviour
January 1, 2025 - December 31, 2025
Content Marketing Using Generative AI
January 1, 2025 - December 31, 2025
Design Fundamentals
January 1, 2025 - December 31, 2025
Foundations of Project Management
January 1, 2025 - December 31, 2025
GenAi in Social Media Marketing
January 1, 2025 - December 31, 2025
Google Ads Display Certification
January 1, 2025 - December 31, 2025
International B2B (Business to Business) Marketing
January 1, 2025 - December 31, 2025
Meta Social Media Marketing Professional Certificate
January 1, 2025 - December 31, 2025
Multichannel Content Marketing
January 1, 2025 - December 31, 2025
Social Media and Digital Marketing Fundamentals
January 1, 2025 - December 31, 2025
Twitter, LinkedIn, and YouTube Marketing
January 1, 2025 - December 31, 2025
Google Digital Marketing and E-Commerce Specialization
January 1, 2024 - December 31, 2024
Cambridge English: Advanced Certificate
January 1, 2010 - December 31, 2010
Google Ads Search Certification
January 1, 2025 - December 31, 2025
Search Advertising with Google
January 1, 2025 - December 31, 2025
International Entertainment and Sport Marketing
January 1, 2025 - December 31, 2025
Brand Management: Aligning Business, Brand and Behaviour
January 1, 2025 - December 31, 2025
Content Marketing Using Generative AI
January 1, 2025 - December 31, 2025
Design Fundamentals
January 1, 2025 - December 31, 2025
Foundations of Project Management
January 1, 2025 - December 31, 2025
GenAi in Social Media Marketing
January 1, 2025 - December 31, 2025
Google Ads Display Certification
January 1, 2025 - December 31, 2025
International B2B (Business to Business) Marketing
January 1, 2025 - December 31, 2025
Meta Social Media Marketing Professional Certificate
January 1, 2025 - December 31, 2025
Multichannel Content Marketing
January 1, 2025 - December 31, 2025
Social Media and Digital Marketing Fundamentals
January 1, 2025 - December 31, 2025
Twitter, LinkedIn, and YouTube Marketing
January 1, 2025 - December 31, 2025
Google Digital Marketing and E-Commerce Specialization
January 1, 2024 - December 31, 2024
Cambridge English: Advanced Certificate
January 1, 2010 - December 31, 2010
Google Ads Search Certification
January 1, 2025 - December 31, 2025
Search Advertising with Google
January 1, 2025 - December 31, 2025
International Entertainment and Sport Marketing
January 1, 2025 - December 31, 2025
Brand Management: Aligning Business, Brand and Behaviour
January 1, 2025 - December 31, 2025
Content Marketing Using Generative AI
January 1, 2025 - December 31, 2025
Design Fundamentals
January 1, 2025 - December 31, 2025
Foundations of Project Management
January 1, 2025 - December 31, 2025
GenAi in Social Media Marketing
January 1, 2025 - December 31, 2025
Google Ads Display Certification
January 1, 2025 - December 31, 2025
International B2B (Business to Business) Marketing
January 1, 2025 - December 31, 2025
Meta Social Media Marketing Professional Certificate
January 1, 2025 - December 31, 2025
Multichannel Content Marketing
January 1, 2025 - December 31, 2025
Social Media and Digital Marketing Fundamentals
January 1, 2025 - December 31, 2025
Twitter, LinkedIn, and YouTube Marketing
January 1, 2025 - December 31, 2025
Google Digital Marketing and E-Commerce Specialization
January 1, 2024 - December 31, 2024
Cambridge English: Advanced Certificate
January 1, 2010 - December 31, 2010
Google Ads Search Certification
January 1, 2025 - December 31, 2025
Search Advertising with Google
January 1, 2025 - December 31, 2025
International Entertainment and Sport Marketing
January 1, 2025 - December 31, 2025
Brand Management: Aligning Business, Brand and Behaviour
January 1, 2025 - December 31, 2025
Content Marketing Using Generative AI
January 1, 2025 - December 31, 2025
Design Fundamentals
January 1, 2025 - December 31, 2025
Foundations of Project Management
January 1, 2025 - December 31, 2025
GenAi in Social Media Marketing
January 1, 2025 - December 31, 2025
Google Ads Display Certification
January 1, 2025 - December 31, 2025
International B2B (Business to Business) Marketing
January 1, 2025 - December 31, 2025
Meta Social Media Marketing Professional Certificate
January 1, 2025 - December 31, 2025
Multichannel Content Marketing
January 1, 2025 - December 31, 2025
Social Media and Digital Marketing Fundamentals
January 1, 2025 - December 31, 2025
Twitter, LinkedIn, and YouTube Marketing
January 1, 2025 - December 31, 2025
Google Digital Marketing and E-Commerce Specialization
January 1, 2024 - December 31, 2024
Cambridge English: Advanced Certificate
January 1, 2010 - December 31, 2010

Industry Experience

Software & Internet, Professional Services, Non-Profit Organization, Healthcare, Government, Media & Entertainment