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Senior Brand Designer with over 15 years of experience in branding, visual identity and brand strategy, with a strong focus on healthcare and institutional sectors. Proven track record leading complex branding processes and visual systems, from strategic definition through to implementation. Extensive experience in creative leadership, coordination of multidisciplinary teams, and collaboration with internal and external stakeholders, aligning brand, business and communication within corporate and growth-oriented environments.…Senior Brand Designer with over 15 years of experience in branding, visual identity and brand strategy, with a strong focus on healthcare and institutional sectors. Proven track record leading complex branding processes and visual systems, from strategic definition through to implementation. Extensive experience in creative leadership, coordination of multidisciplinary teams, and collaboration with internal and external stakeholders, aligning brand, business and communication within corporate and growth-oriented environments.

Elena Moreno

Art Director, Brand Designer, Graphic Designer, +2

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Senior Brand Designer with over 15 years of experience in branding, visual identity and brand strategy, with a strong focus on healthcare and institutional sectors. Proven track record leading complex branding processes and visual systems, from strategic definition through to implementation. Extensive experience in creative leadership, coordination of multidisciplinary teams, and collaboration with internal and external stakeholders, aligning brand, business and communication within corporate and growth-oriented environments.…Senior Brand Designer with over 15 years of experience in branding, visual identity and brand strategy, with a strong focus on healthcare and institutional sectors. Proven track record leading complex branding processes and visual systems, from strategic definition through to implementation. Extensive experience in creative leadership, coordination of multidisciplinary teams, and collaboration with internal and external stakeholders, aligning brand, business and communication within corporate and growth-oriented environments.

Available to hire

Senior Brand Designer with over 15 years of experience in branding, visual identity and brand strategy, with a strong focus on healthcare and institutional sectors. Proven track record leading complex branding processes and visual systems, from strategic definition through to implementation. Extensive experience in creative leadership, coordination of multidisciplinary teams, and collaboration with internal and external stakeholders, aligning brand, business and communication within corporate and growth-oriented environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Founder & Brand Strategy Lead at NÉMONA

January 1, 2009 - Present

Founder and lead of a studio specialized in strategic branding and visual identity for brands and institutions. Led end-to-end branding projects, including strategy, positioning, naming, visual identity, brand systems and guidelines, coordinating with senior design and communications profiles for multi-stakeholder engagement. Clients included ministries, UN-Habitat, Spanish federations and multinational brands.

Brand Design Manager at ANA MARÍA LA JUSTICIA

January 1, 2021 - January 1, 2025

Responsible for visual identity and brand strategy for a leading health & wellness company operating in over 13 countries. Design and Digital Manager: strategy and supervision of corporate materials, digital communications and social media; coordinating internal teams and external agencies. Led global evolution of the brand, strengthening positioning, visual coherence and brand architecture. Directed high-impact branding and digital transition projects. Collaborated with marketing, product and executive teams to align brand and business objectives.

Art Director at ANA MARÍA LA JUSTICIA

January 1, 2012 - December 31, 2021

Established and developed the in-house design department, providing support to the marketing team. Developed visual identity and brand strategy. Directed high-impact strategic projects including branding processes, brand launches and digital transitions. Designed packaging, digital communications and corporate materials. Maintained corporate brand guidelines and visual systems supporting growth.

Art Director at JUST IN TIME

January 1, 2006 - December 31, 2009

Art direction for clients in the health care sector. Developed graphic campaigns, visual identities and promotional materials.

Graphic Designer at GRUPO LE CHE PASCUAL

January 1, 2004 - December 31, 2006

Design of packaging, campaigns and point-of-sale materials. Close collaboration with marketing and product teams.

Graphic Designer at CRAFT (McCann Worldgroup)

January 1, 2003 - December 31, 2004

Adaption of campaigns and brand systems for major international accounts. Collaboration with creative and account teams in high-demand agency environments.