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I’m Elena Policella, a marketing, communication and content specialist focused on wine and hospitality. With over 15 years of experience, I translate brand identity into compelling visuals and copy, managing complex projects from social media to editorial production and coordinating creative suppliers. My dual background as AIS Sommelier and WSET Level II, paired with a humanities education, allows me to blend storytelling with product expertise to deliver integrated campaigns across territories and markets.…I’m Elena Policella, a marketing, communication and content specialist focused on wine and hospitality. With over 15 years of experience, I translate brand identity into compelling visuals and copy, managing complex projects from social media to editorial production and coordinating creative suppliers. My dual background as AIS Sommelier and WSET Level II, paired with a humanities education, allows me to blend storytelling with product expertise to deliver integrated campaigns across territories and markets.

Elena Policella

Content Creator, Copywriter, Brand Strategist, +2

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I’m Elena Policella, a marketing, communication and content specialist focused on wine and hospitality. With over 15 years of experience, I translate brand identity into compelling visuals and copy, managing complex projects from social media to editorial production and coordinating creative suppliers. My dual background as AIS Sommelier and WSET Level II, paired with a humanities education, allows me to blend storytelling with product expertise to deliver integrated campaigns across territories and markets.…I’m Elena Policella, a marketing, communication and content specialist focused on wine and hospitality. With over 15 years of experience, I translate brand identity into compelling visuals and copy, managing complex projects from social media to editorial production and coordinating creative suppliers. My dual background as AIS Sommelier and WSET Level II, paired with a humanities education, allows me to blend storytelling with product expertise to deliver integrated campaigns across territories and markets.

Available to hire

I’m Elena Policella, a marketing, communication and content specialist focused on wine and hospitality. With over 15 years of experience, I translate brand identity into compelling visuals and copy, managing complex projects from social media to editorial production and coordinating creative suppliers.

My dual background as AIS Sommelier and WSET Level II, paired with a humanities education, allows me to blend storytelling with product expertise to deliver integrated campaigns across territories and markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

German

Advanced

Work Experience

MARKETING & COMMUNICATION at Tours of Tuscany

July 1, 2024 - December 1, 2025

Website and content management; social media management; newsletter writing; coordination of suppliers (graphic designers, photographers, videographers); creation of communication materials (brochures, catalogs); travel design and sales support.

MARKETING & COMMUNICATION at Ampeleia

March 1, 2023 - March 1, 2024

Responsible for corporate communication strategy and main liaison with external agencies and press office; multichannel communication management (social media, newsletters, press materials); creation of visual and written content; organization of events at the winery and within the local area.

BRAND AMBASSADOR DACH & MARKETING at Marchesi Mazzei

April 1, 2014 - April 1, 2018

Coordination of corporate website development; Wine Club e-commerce and newsletter management; social media management; brand ambassador activities for the DACH area; participation in international trade fairs and events (Prowein, Vinitaly, Wine Spectator Grand Tour, Japan, etc.).

E-COMMERCE & SOCIAL MEDIA MANAGER at Sepp’ Manufaktur

September 1, 2021 - April 1, 2022

E-commerce management (Shopify); newsletter management; social media and content management; coordination of agencies and suppliers (activities carried out in Italian and German).

BOARD MEMBER & HEAD OF COMMUNICATION at Associazione Subacquei Senesi

January 1, 2017 - Present

60th Anniversary Project (2025): project management for the association’s anniversary, including coordination of the design and production of the celebratory Numero Unico magazine, management of video interviews, and media relations. Editorial management: oversight of the annual activity almanac and management of the association’s social media community.