Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Elena Zhang, a driven marketing student at Schulich School of Business, York University, on track to graduate in April 2026. I have a passion for continuous learning and hands-on experience across digital marketing, content strategy, and project management. I’m excited to translate academic learning and real-world experience into data-driven marketing solutions, backed by a specialization in Marketing and a Certificate of International Management.…I’m Elena Zhang, a driven marketing student at Schulich School of Business, York University, on track to graduate in April 2026. I have a passion for continuous learning and hands-on experience across digital marketing, content strategy, and project management. I’m excited to translate academic learning and real-world experience into data-driven marketing solutions, backed by a specialization in Marketing and a Certificate of International Management.

Elena Zhang

Digital Marketer, Marketing Strategist, Marketing Analyst, +1





I’m Elena Zhang, a driven marketing student at Schulich School of Business, York University, on track to graduate in April 2026. I have a passion for continuous learning and hands-on experience across digital marketing, content strategy, and project management. I’m excited to translate academic learning and real-world experience into data-driven marketing solutions, backed by a specialization in Marketing and a Certificate of International Management.…I’m Elena Zhang, a driven marketing student at Schulich School of Business, York University, on track to graduate in April 2026. I have a passion for continuous learning and hands-on experience across digital marketing, content strategy, and project management. I’m excited to translate academic learning and real-world experience into data-driven marketing solutions, backed by a specialization in Marketing and a Certificate of International Management.

Available to hire

I’m Elena Zhang, a driven marketing student at Schulich School of Business, York University, on track to graduate in April 2026. I have a passion for continuous learning and hands-on experience across digital marketing, content strategy, and project management.

I’m excited to translate academic learning and real-world experience into data-driven marketing solutions, backed by a specialization in Marketing and a Certificate of International Management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Intermediate

Work Experience

Digital Marketing Specialist at Joyful Parents with Myla Leinweber

January 1, 2026 - Present

Developed and executed email marketing campaigns and sequences for product launches, optimizing performance through A/B testing, audience segmentation, and analytics-driven strategy. Implemented on-page SEO strategies including keyword research, meta descriptions, title tags, and schema markup to enhance organic search visibility and drive website traffic. Built and managed Google Analytics dashboards to track website performance, user behavior, and conversion metrics, leveraging data insights to inform content strategy across channels.

VP of Marketing at YU Blueprint

December 1, 2025 - Present

Led comprehensive marketing strategy for a student-run tech non-profit, managing and mentoring a team of volunteers across content creation, design, and communications. Developed brand guidelines and produced promotional campaigns and marketing collateral for recruitment, events, and project launches using Canva and Figma. Built cross-promotional partnerships with campus media and student organizations, tracked marketing KPIs including engagement and application metrics to drive measurable results.

Project Manager & Marketing Lead at WHCC Corp.

August 31, 2025 - November 30, 2025

Volunteered at a local non-profit, coordinating cross-functional teams and developing comprehensive project documentation including scope charters, SMART goals, and risk registers to plan community-focused initiatives. Developed marketing strategies and managed budget allocation, supporting SEO/SEM and influencer outreach campaign planning aligned with organizational objectives.

Director of Finance & Partnerships at YorkU Gaming & Esports

October 1, 2023 - December 31, 2025

Develop and maintain financial documentation systems to support budget oversight and revenue diversification initiatives. Streamlined financial management operations by implementing semi-automated receipt collection and reimbursement systems, improving workflow efficiency. Researched and secured in-kind partnerships with industry leaders like Red Bull and Riot Games, obtaining sponsored products that enhanced engagement and reduced operational costs.