Pétales et Pâtisseries – Cookbook Launch Campaign

School project

The brief

Promote a newly released dessert cookbook with social stories, an Instagram carousel and a bus-shelter ad, each with a call to action to buy the book, plus a promotional item tied to the book’s design.

What I made

A campaign identity of bold type, illustrated pastries and a floral pattern, applied to:

• An animated story and a call-to-action story
• A three-panel Instagram carousel
• A bus-shelter poster

The result

A cohesive launch campaign, with oven mitts and pot holders in five colourways as the promotional items.

[[View the full project here]](https://www.twine.net/signin