Luméa – Skincare Brand Identity

Self-directed school project

The project

A skincare brand focused on hydration and renewal, built from positioning and personas up.

What I made

• Brand positioning, values and personas
• A logomark combining a butterfly and a water splash, plus primary and secondary logos
• Typography, a palette of blues and flowing ribbon illustrations

The result

The identity applied to a box dieline, packaging mockups and a full product line.

[[View the full project here]](https://www.twine.net/signin