The Travel Magazine – Rebrand

School project (capstone)

The brief

Define The Travel Magazine’s audience, propose new features to increase engagement, and design new promotional and graphic materials to support the new concept.

What I made

• Brand and market analysis: competitors, PESTEL, SWOT and persona
• Three moodboards and a chosen concept
• A new identity with a serif wordmark and compass badge

The result

Two teaser posters, a print and interactive magazine, a website redesign, a display stand prototype and a cost estimate.

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