Elfie Goh Jia Qi

Available to hire

I’m Elfie Goh Jia Qi, a concept artist and designer with a strong interest in character design and visual development.

About

I’m Elfie Goh Jia Qi, a concept artist and designer with a strong interest in character design and visual development. I love turning research and ideas into thoughtful, engaging visual concepts—moving from early exploration and references to polished final executions. My experience spans character design, illustration, branding, and 2D game art, and I enjoy experimenting with different styles while keeping a close eye on detail.

I also bring product and UI/UX thinking into my art practice, backed by research, documentation, and consistent visual output. Whether I’m designing UI assets, supporting a UI/UX team with organized materials, or creating marketing and web visuals, I approach each project with curiosity, careful study, and iteration to refine ideas into clear, impactful visuals.

  • Joined October 2026

Languages

  • EnglishFluent
  • ChineseFluent

Industry experience

  • Gaming
  • Media & Entertainment
  • Software & Internet

More experts in Singapore, Singapore

Projects · 6

Kyatsu Don - Brand Identity & Character Development

Kyatsu Don is an independent art brand founded with a fellow artist, combining our shared love for cats, cute designs and food-inspired characters. As Lead Designer & Illustrator, I developed the brand's visual identity through logo design, original character development, mascot illustrations and merchandise. The project began with two original characters, Kyande and tsuva, which inspired our signature Katsu Cat and Rice Cat mascots. I also designed additional mascot characters inspired by collaborating artists, expanding the brand's character collection. From exploring visual concepts and refining logo iterations to designing merchandise and packaging, I helped build a cohesive and playful identity for the brand across both digital and physical products.

  • Artist
  • Concept Artist
  • Designer
  • +1
Celestial Felines - A Cat-Inspired Tarot Deck

Celestial Felines is a self-initiated illustration and product design project featuring 22 original cat-inspired interpretations of the Major Arcana tarot cards. Inspired by the traditional Rider–Waite–Smith tarot deck, I researched the symbolism, meanings, colours and visual motifs of each card before translating them into original feline characters, costumes and compositions. The project involved character design, illustration, colour exploration, card framing, visual systems and packaging design. I also developed additional visual elements, including planetary and astrological symbols and colour-coded classical elements, to make the deck more approachable for beginners. The final collection combines traditional tarot symbolism with a cohesive medieval-inspired aesthetic, bringing a personalised interpretation of tarot to life as a physical product for local conventions.

  • Artist
  • Concept Artist
  • Designer
  • +1
Pengwin - Game Art & UI Design

Pengwin is a top-down tower defence game developed as a university group project, where players control Penchan, a penguin defending magical stones from an enemy penguin organisation. As Art Lead, I was responsible for the game's visual assets, including character illustrations, frame-by-frame character and equipment animations, UI design, logo design and the login screen. I also designed the group's logo to establish a consistent visual identity. My work focused on bringing the game's characters and interactive elements to life through cohesive illustrations, animations and interface designs, contributing to the overall visual direction of the game.

  • 2D Animator
  • Concept Artist
  • Game Designer
  • +2
The Repair Men - Game Art & Animation

The Repair Men is a 2D asymmetric co-op stealth game in which two players work together to steal valuables from a grandmother's home without raising her suspicion. Set during an economic crisis, players must coordinate their actions, avoid detection and make their escape with the loot. As Art Lead, I helped establish and maintain the game's visual consistency by developing its colour palette and creating character artwork. I also illustrated selected background elements, including wallpaper, and animated character movements to bring the game's characters to life.

  • 2D Animator
  • Concept Artist
  • Designer
  • +2
Maikaaaaaa — 2D Game Art & Visual Development

Maikaaaaaa is a cosy plant-care simulation game where players take on the role of a cat owner learning to become a plant parent. The goal is to nurture a catnip sprout into a fully grown, flowering plant while managing its water and light levels, adapting to changing weather and dealing with interruptions from curious cats. As Art Lead, I was responsible for creating the game's visual assets and establishing its overall visual direction. I illustrated the game's assets, including the plant, cats and other in-game elements, contributing to the visual identity and atmosphere of the experience. This project gave me an opportunity to explore game art and asset creation while developing my skills in illustrating unfamiliar subjects, particularly cats and plants.

  • 2D Animator
  • Concept Artist
  • Designer
  • +2
Raindrop Cake - Pixel Art, Animation & Visual Development

Raindrop Cake is a 2D narrative-driven game about Natto, a homeless kitten exploring a quiet Japanese neighbourhood on a rainy evening. Through conversations with the cats he encounters, Natto gradually learns about different perspectives on life, the importance of trust and accepting help from others. As the Aesthetic Lead, I was responsible for developing the game's visual direction and maintaining consistency across its art assets. I created the pixel art assets using Aseprite, including character sprites, animated cat movements and background environments. This project was my first experience working with pixel art and Aseprite, where I explored pixel-based illustration, animation and environmental design. While I focused on the in-game pixel art, another team member created the anime-style character illustrations used in the dialogue screens.

  • 2D Animator
  • Artist
  • Concept Artist
  • +2

Work experience

UI/UX Intern · HalzaJan 2024 – Apr 2024 · 4 mos

Illustrated 90+ UI assets with consistent style and clarity. Conducted research and competitor analysis for new features, and supported the UI/UX team with organised documentation.

Marketing Manager, Graphic Designer, Web Designer · Senze Taiwan PorridgeSep 2018 – Apr 2020 · 1 yr 8 mos

Designed marketing materials and product photography. Built and maintained the company’s WordPress website, and improved brand visibility through clear and consistent visuals.

Graphic Designer, Social Media Marketer, Web Designer · Team SalonSep 2017 – Apr 2020 · 2 yrs 8 mos

Created campaign visuals and social media content. Updated and maintained the WordPress website and provided design and technical support to the team.

Education

Bachelor of Arts in User Experience & Game Design · DigiPen Institute of Technology2020 – 2025
Diploma in Business Information Technology · Singapore Polytechnic2017 – 2020

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