Lyte Shred Lime Ad

This video was a combination of motion design, 3D assets, roto-scoped assets, and shot that I filmed in house using a Canon R5 C.  The background gradient that shows up initially was made using randomly assorted circles with a wiggle of 1,50 with a gaussian blur placed over it and noise on an adjustment layer and the company’s logo placed on top with a 25% opacity.  The text uses layer styles and a rain mask. The end screen fakes 3D perspective through the use of camera blurs set at different blur radius on object depending on how far or close they are from the gusset bag.  The visuals were all created on After Effects and the sound design was all done on Premiere. #motiondesign #video #videoeditor