I’m Eli Geller, a graphic designer and illustrator based in Israel.
I’m Eli Geller, a graphic designer and illustrator based in Israel. I specialize in creating clear, creative visuals for leading Israeli companies and government institutions—covering everything from ideation and layout to illustration and print-ready production.
Across my roles, I’ve handled diverse projects like leaflets, calendars, greeting cards, diaries, billboards, newspaper ads, and puzzle/game packaging—always with a strong focus on meeting print requirements and deadlines. I also managed a small design studio of about 10 graphic designers, balancing workloads with the needs of print producers, while helping creative directors find the right visual using tools like Photoshop and available stock imagery.
A set of three coupons sent via direct mail to selected female customers to celebrate the international women's day on March 8th. The client wanted to "dress up" the coupons for the occasion to make it's customers feel special. The very unique folder was designed as an opening flower into which the coupons were placed.
Kidumada is a branch of BaShaar – a non-profit academic community dedicated to promoting science in Israeli society. Kidumada is the branch which is responsible for establishing communication with schools and general community. The animation goes through many science related subjects until the logo appears. The logo was designed to reflect on its 'mother association' - Bashaar. animation #animator #illustration #illustrator #logo 3branding #aftereffects
DAFNI is a unique product aiming to replace the hair blower. It's essentially a heated brush that straightens the hair as you brush it. Here I designed the packaging for their on-the-go brush. The design had to adhere to the brand's guidelines and to previous brush boxes. graphicdesigner
Beyond Clinics is an anti-aging clinic where beauty and cosmetics treatments are given to clients. They sell a unique line of products based on black caviar. I designed and coded a series of landing pages for special offers the company issued to their clients. #graphicdesigner
I was commissioned by the author of the book to illustrate and design the cover for her fantasy book, The journey to the real world. She requested that the illustration will depict the 'Dragons Valley' where three key scenes of the story take place. It was a fun project to work on and with that a very challenging one. You can view the complete project here: https://www.behance.net/gallery/36006881/The-Journey-to-the-Real-World-Book-Cover graphicdesigner #illustrator
This project actually spanned five years and took place on four locations in two cities. Bezeq International, Israel's largest ISP (Internet Service Provider) and international phone service company built four new data centers and wanted to create a look for all four of them. Our work began even before walls were built, which was a great challenge. First sketches and ideas were made using the architects plans. Many times designs had to change in order to fit changes made by the architect and builders on site. The wall art designs are abstract and technological in nature, they are very dynamic and flows with the architecture and is also used to mark certain facilities (such as kitchen, toilets, servers identifications etc.) You can view the full project here: https://www.behance.net/gallery/56075939/Bezeq-International-Servers-Farms-Branding graphicdesigner #illustrator
This branding process presented a big challenge for me. Most makeup artists can claim the same traits, so my focus was on Veronique as a person. I tried to use her own traits for the logo. The process involved testing many shapes for the 'V' and many shapes for it to reside in. You can view the complete project here: https://www.twine.net/signin logo #branding #graphicdesigner
This branding process was all done by me, from sketch to final design. I had to find design answers to show the brand's uniqueness against other pet shop brands along with the diversity of services it provides. I tested different fonts, different animals, different colors and different ways to use the negative space in the lettering. I had to keep the logo viable in black as well since it was about to be used on invoices in low quality printing. Aside from the logo I had to come up with a tagline to help noting the shop's diversity. The final tagline chosen was: "A pet shop that has it all". This tagline relates to both the shop's multi-service nature and it also rings the usual meaning of the phrase, that this shop is a 10 shop. You can view the complete project here: https://www.twine.net/signin logo #branding #illustrator #designer #graphicdesigner
Led ideation, design, layout, and creation of visuals, including illustration for major clients in Israel and government institutions. Managed print-focused deliverables such as leaflets, calendars, greeting cards, diaries, and ensured files were properly prepared for production. Balanced studio workload against requirements from print producers and coordinated delivery timelines. Oversaw and managed a design studio of about 10 graphic designers to support multiple concurrent projects with varying tools and creative problem-solving needs.
Supported creative direction by preparing and laying out campaign visuals and print-ready files for billboards and newspaper ads. Used Photoshop and stock imagery to create visuals aligned with creative goals. Prepared production assets for print and contributed to a variety of advertising and design tasks.
Created and prepared print-related design materials, including layouts and files for production. Collaborated with creative directors to develop visuals suited to project requirements using available tools such as Photoshop and stock imagery.
Technion Institute - External studies Unit
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