I'm Elisa Ribeiro Soares, a marketing professional and copywriter based in Portugal with a track record of leading content and demand-gen programs for FinTech SaaS startups. I translate fintech and digital marketing insights into engaging content, SEO-driven campaigns, and integrated programs that boost visibility and revenue. I bring a strong background in advertising and marketing from Lisbon's top schools, with experience coordinating cross-functional teams, managing client relationships, and driving pipeline growth through PPC, email marketing, social media, and strategic content partnerships. I enjoy collaborating with teams across Europe and beyond to create impact-driven marketing solutions.

Elisa Ribeiro Soares Paries

I'm Elisa Ribeiro Soares, a marketing professional and copywriter based in Portugal with a track record of leading content and demand-gen programs for FinTech SaaS startups. I translate fintech and digital marketing insights into engaging content, SEO-driven campaigns, and integrated programs that boost visibility and revenue. I bring a strong background in advertising and marketing from Lisbon's top schools, with experience coordinating cross-functional teams, managing client relationships, and driving pipeline growth through PPC, email marketing, social media, and strategic content partnerships. I enjoy collaborating with teams across Europe and beyond to create impact-driven marketing solutions.

Available to hire

I’m Elisa Ribeiro Soares, a marketing professional and copywriter based in Portugal with a track record of leading content and demand-gen programs for FinTech SaaS startups. I translate fintech and digital marketing insights into engaging content, SEO-driven campaigns, and integrated programs that boost visibility and revenue.

I bring a strong background in advertising and marketing from Lisbon’s top schools, with experience coordinating cross-functional teams, managing client relationships, and driving pipeline growth through PPC, email marketing, social media, and strategic content partnerships. I enjoy collaborating with teams across Europe and beyond to create impact-driven marketing solutions.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Intermediate
Indonesian
Intermediate

Work Experience

Marketing & Project Manager at Hey Low
October 1, 2024 - June 6, 2024
At Hey Low, a low-carbon web design studio, I play a key role in client success. My responsibilities include project management, ensuring smooth project execution from inception to completion. I also drive lead generation and marketing efforts to sustain a healthy pipeline of new business opportunities.
Marketing Manager at Neuronic
November 1, 2022 - September 30, 2024
As the marketing department head at this health-tech startup, I successfully led my team and drove impactful results, including increasing website traffic and generating over $1M in revenue through targeted campaigns (Google Ads) and 400k through organic efforts (SEO). I also strategized new product launches and other digital marketing efforts, such as PR, email marketing, and content. Measuring campaign performance against ROI and KPIs, I optimized spending and monitored competitors. I also collaborated with media organizations, agencies, and influencers.
Copywriter at Tommy's Tax
January 1, 2022 - October 31, 2022
As a key contributor at this FinTech SaaS startup, I conducted fintech industry trend research and created compelling SEO content to drive marketing demand generation. This encompassed developing engaging blog posts, executing impactful email marketing campaigns, and conducting thorough competitor research and analysis.
Marketing Manager at GoldNutrition
January 1, 2021 - January 31, 2022
In this role at this sports nutrition company, I provided assistance to the Marketing Director in daily operations, which included executing marketing campaigns, content creation, managing new product launches, influencers management, and social media activities. I was responsible for recruiting and managing the designers' team. Additionally, I coordinated adaptations of marketing campaigns for different countries and collaborated closely with key partners to implement performance marketing campaigns and organize events.
Communication Consultant/Account Manager at SOAP
March 1, 2020 - January 31, 2021
In my role in this communication agency, I effectively managed client relationships by working on the projects' strategy, while serving as a bridge between clients and designers. I had the opportunity to work closely with companies such as Bayer (USA, Germany & Switzerland), Heineken (Netherlands & Germany), ASP (Switzerland), Inditex (Portugal), Vifor Pharma (Switzerland), eCombustible (USA), MSD (Portugal), Mylan (Portugal), SONAE MC, Câmara Municipal de Lisboa, Electrão, Pestana Hotel Group, and others.
Marketing & Project Manager at Hey Low
October 1, 2024 - Present
Led client success and project delivery from inception to completion; drove lead generation and marketing efforts to sustain a healthy pipeline of new business opportunities.
PPC & SEO Campaign Lead at Tommy's Tax
October 1, 2022 - October 25, 2025
Developed and managed PPC and SEO campaigns; contributed to case studies demonstrating results and ROI.
Marketing Specialist at SO AP
January 1, 2021 - October 25, 2025
Coordinated marketing initiatives and campaigns for remote operating models, collaborating with partners and internal teams.
Marketing Manager at Gold Nutrition
January 1, 2022 - October 25, 2025
Copywriter at Neuronic
September 1, 2024 - October 25, 2025

Education

Master's Degree at Escola Superior de Comunicação Social - Instituto Politécnico de Lisboa
January 1, 2019 - December 31, 2021
Post-Graduation at Escola Superior de Comunicação Social - Instituto Politécnico de Lisboa
January 1, 2018 - December 31, 2019
Bachelor's Degree at Escola Superior de Comunicação Social - Instituto Politécnico de Lisboa
January 1, 2014 - December 31, 2018
Bachelor's Degree in Advertising & Marketing at Escola Superior de Comunicação Social - Instituto Politécnico de Lisboa
January 1, 2014 - January 1, 2018
Post-Graduate in Branding & Content Marketing at Escola Superior de Comunicação Social - Instituto Politécnico de Lisboa
January 1, 2018 - January 1, 2019
Master's Degree in Advertising & Marketing at Escola Superior de Comunicação Social - Instituto Politécnico de Lisboa
January 1, 2019 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Consumer Goods, Software & Internet, Professional Services, Education