I am a digital content creator with a background in Broadcast Production from Queen’s University Belfast and hands-on experience producing high-engagement social media content for brands and organisations. I have created short-form videos for Cool FM, including TikToks that reached over 100,000 views, and I’ve led social media content for Livewire, planning campaigns, filming daily highlights, and creating authentic, audience-focused videos. I’m confident on camera, experienced in scripting, filming, and editing, and comfortable producing natural UGC-style content that feels relatable and trustworthy. I work independently, meet tight deadlines, and edit using CapCut, DaVinci Resolve, and mobile tools to deliver polished, high-quality videos. With a creative approach and experience developing content that resonates with young audiences, I bring strong storytelling skills and a professional, reliable work ethic to every project.

Elise McClelland

I am a digital content creator with a background in Broadcast Production from Queen’s University Belfast and hands-on experience producing high-engagement social media content for brands and organisations. I have created short-form videos for Cool FM, including TikToks that reached over 100,000 views, and I’ve led social media content for Livewire, planning campaigns, filming daily highlights, and creating authentic, audience-focused videos. I’m confident on camera, experienced in scripting, filming, and editing, and comfortable producing natural UGC-style content that feels relatable and trustworthy. I work independently, meet tight deadlines, and edit using CapCut, DaVinci Resolve, and mobile tools to deliver polished, high-quality videos. With a creative approach and experience developing content that resonates with young audiences, I bring strong storytelling skills and a professional, reliable work ethic to every project.

Available to hire

I am a digital content creator with a background in Broadcast Production from Queen’s University Belfast and hands-on experience producing high-engagement social media content for brands and organisations. I have created short-form videos for Cool FM, including TikToks that reached over 100,000 views, and I’ve led social media content for Livewire, planning campaigns, filming daily highlights, and creating authentic, audience-focused videos. I’m confident on camera, experienced in scripting, filming, and editing, and comfortable producing natural UGC-style content that feels relatable and trustworthy.

I work independently, meet tight deadlines, and edit using CapCut, DaVinci Resolve, and mobile tools to deliver polished, high-quality videos. With a creative approach and experience developing content that resonates with young audiences, I bring strong storytelling skills and a professional, reliable work ethic to every project.

See more

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Sales Assistant at Cordners Shoes
September 1, 2021 - August 31, 2024
Worked as a sales assistant assisting customers, handling sales transactions and maintaining store presentation during the period from September 2021 to August 2024.
Summer Sales Assistant at Robert Davidson’s
June 1, 2021 - August 31, 2021
Assisted with sales activities and customer service during the summer period.
Princess Pamper Parties at Princess Pamper Parties
December 1, 2020 - December 31, 2020
Participated in event-related activities for children's parties in December 2020.
Christmas Sales Assistant at Debenhams
December 1, 2019 - January 31, 2020
Provided sales support during the Christmas season from December 2019 to January 2020.
Media Team Member / Camera Assistant at New Horizon/Livewire
August 1, 2022 - August 31, 2022
Worked with the media team recording interviews, assisting with camera and editing leader profile videos, designing logos and social media content, and growing platforms through daily videos leading up to and during the event.
Freelance Videography Assistant at Various Freelance Videographers
January 11, 2030 - January 11, 2030
Assisted with camera and lighting setups, video backup, questioning, and editing on projects including cultural promotions and opera event videos.
Radio Placement Intern at Cool FM
June 1, 2023 - February 28, 2024
Completed a 100-hour placement involving content creation for social media during festivals, writing articles, and gaining experience in the radio industry.
Project Team Member / Director and Producer at Sustain My NI
January 11, 2030 - January 11, 2030
Directed and produced a segment focused on sustainable farming for a live streamed show; created graphics, controlled sound levels, scripted questions, and contacted interviewees.
Team Member / Photographer and Support Volunteer at Charlene’s Project
June 1, 2024 - July 31, 2024
Traveled to Uganda as part of a charity team; took photos for the website and social media, supported schools and children, and contributed to content telling the story of the trip.
Sales Assistant at Cordners Shoes
September 1, 2021 - August 31, 2024
Worked as a Sales Assistant from September 2021 to August 2024, assisting customers, managing sales operations, and supporting store activities.
Summer Sales Assistant at Robert Davidson’s
June 1, 2021 - August 31, 2021
Provided sales and customer service support during the summer months of 2021.
Sales Assistant at Debenhams
December 1, 2019 - January 31, 2020
Worked as a Christmas Sales Assistant from December 2019 to January 2020 providing customer service during peak holiday season.
Media Team Member - Livewire at New Horizon/Livewire
August 1, 2022 - August 31, 2022
Assisted in the media team by recording interviews, handling camera work, backing up footage, and editing leader profile videos. Developed skills in DaVinci Resolve and FinalCut Pro. Took on leadership roles including designing new schemes, logos, and social media content planning and execution.
Media Team Leader - Livewire at New Horizon/Livewire
August 1, 2025 - August 31, 2025
Increased leadership role involving design for event schemes, logos, and daily social media video content planning for the Livewire youth program.
Freelance Media Assistant at Freelance
January 11, 2030 - January 11, 2030
Assisted freelance videographers with camera and lighting setup, video backup, questioning, and editing for promotional videos including Talk Cafe and NI Opera.
Placement - Radio Station at Cool FM
June 1, 2023 - February 28, 2024
Completed 100-hour placement involving content creation for social media, event coverage, and article writing about local events and venues. Produced engaging videos that amassed over 100K views on TikTok.
Sales Assistant at Cordners Shoes
September 1, 2021 - August 31, 2024
Provided customer service and sales support in a retail environment over a three-year period, demonstrating reliability and strong communication skills.
Summer Sales Assistant at Robert Davidson’s
June 1, 2021 - August 31, 2021
Assisted customers and supported sales operations during summer months, contributing to effective retail service.
Sales Assistant at Debenhams
December 1, 2019 - January 31, 2020
Worked during the holiday season handling sales and customer queries in a high-volume retail environment.
Media Team Assistant at New Horizon/Livewire
August 1, 2022 - August 31, 2022
Worked with media team on recording interviews, camera assistance, backing up footage, and editing leader profile videos. Planned content and social media posts for event promotion, growing platform engagement.
Media Team Leader at New Horizon/Livewire
August 1, 2023 - August 31, 2023
Took on leadership role in media team, designing schemes, logos, and planning daily social media content during event week.
Freelance Media Assistant at Freelance
January 11, 2030 - January 11, 2030
Assisted freelance videographers with camera and lighting setup, video backup, interviewing, and editing. Worked on promotional videos for Talk Cafe and NI Opera, enhancing media coverage and event success.
Intern at Cool FM
June 1, 2023 - February 29, 2024
Completed 100-hour placement at Northern Ireland’s leading radio station. Created short social media content for festivals, generating over 100K views. Wrote articles on local events, restaurants, and budget-friendly deals for the station’s website.
Sales Assistant at Cordners Shoes
September 1, 2021 - August 31, 2024
Worked as a sales assistant providing customer service and supporting sales activities.
Summer Sales Assistant at Robert Davidson’s
June 1, 2021 - August 31, 2021
Provided sales support during the summer months, assisting customers and managing stock.
Sales Assistant at Debenhams
December 1, 2019 - January 31, 2020
Assisted in sales during the Christmas period, handling customer inquiries and sales transactions.
Media Team Member at New Horizon/Livewire
August 1, 2022 - August 31, 2023
Worked with the media team recording interviews, assisting camera work, editing leader profile videos, designing logo and content for social media, planning and growing social media platforms, and taking increased leadership roles.
Placement Student at Cool FM
June 1, 2023 - February 29, 2024
Completed a 100-hour placement involving festival video content creation for social media, adapting to social media trends, and writing online articles for the Cool FM website about local events and entertainment.
Freelance Videographer Assistant at Freelance
January 11, 2030 - January 11, 2030
Assisted freelance videographers with camera and lighting setup, video backup, questioning, and editing for promotional videos including for cultural community projects and NI Opera.
Social Media Content Creator at Cordners Shoes
September 1, 2021 - November 20, 2025
Create promotional photo/video content for the store’s social media. Adapt content based on feedback from management, ensuring brand tone and customer engagement.
Social Media & Content Placement at Cool FM
February 1, 2024 - February 1, 2024
Independently created TikTok videos for Cool FM with two posts achieving over 100K views. Researched and followed trends, selecting music and hashtags to maximize reach. Produced lifestyle articles for the station’s website, developing strong copywriting skills.
Media Lead at Livewire (New Horizon)
August 1, 2025 - November 20, 2025
Designed and executed a 5-week pre-event content strategy, followed by daily highlight reels, photos and stories during the event. Increased Instagram following by 200 in one week. Produced graphics for announcements and designed the event booklet.

Education

BA at Queens University Belfast
September 1, 2019 - June 30, 2023
A Level at Portadown College
September 1, 2017 - June 30, 2019
GCSE at Portadown College
September 1, 2012 - June 30, 2017
BA(S) Broadcast Production at Queens University Belfast
September 1, 2019 - June 30, 2023
GCSEs at Portadown College
January 1, 2015 - December 31, 2019
A Level at Portadown College
January 1, 2017 - December 31, 2019
BA at Queens University Belfast
September 1, 2019 - June 30, 2023
A Level at Portadown College
September 1, 2017 - June 30, 2019
GCSE at Portadown College
September 1, 2012 - June 30, 2017
BA(S) at Queens University Belfast
January 1, 2020 - December 31, 2023
GCSEs at Portadown College
January 1, 2014 - December 31, 2019
A Level at Portadown College
January 1, 2017 - December 31, 2019
BA(S) Broadcast Production at Queens University Belfast
January 1, 2020 - January 1, 2023

Qualifications

Dip LCM
January 11, 2030 - July 1, 2025
ALCM
January 11, 2030 - July 1, 2025
Dip LCM (Musical Theatre)
January 11, 2030 - July 1, 2025
ALCM (Musical Theatre)
January 11, 2030 - July 1, 2025
Dip LCM
January 11, 2030 - July 1, 2025
ALCM in Musical Theatre
January 11, 2030 - July 1, 2025
Dip LCM in Musical Theatre
January 11, 2030 - July 1, 2025
ALCM in Musical Theatre
January 11, 2030 - July 1, 2025

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Retail