I'm a freelance content creator and UGC producer with 10+ years of experience in e-commerce and digital marketing. I craft short-form content that converts, weaving buyer psychology, hooks, and platform-native storytelling into every asset. I collaborate closely with brand marketing teams to deliver copy, videos, and social assets that drive engagement across paid ads, product pages, and organic socials. Deeply comfortable with the end-to-end process, scripting, filming, editing, and captioning, I produce high-quality UGC videos, reels, and photography for beauty, wellness, home, and lifestyle brands. I work fast, create on-brand concepts, and keep content confident and optimised for audiences across paid and organic channels.…I'm a freelance content creator and UGC producer with 10+ years of experience in e-commerce and digital marketing. I craft short-form content that converts, weaving buyer psychology, hooks, and platform-native storytelling into every asset. I collaborate closely with brand marketing teams to deliver copy, videos, and social assets that drive engagement across paid ads, product pages, and organic socials. Deeply comfortable with the end-to-end process, scripting, filming, editing, and captioning, I produce high-quality UGC videos, reels, and photography for beauty, wellness, home, and lifestyle brands. I work fast, create on-brand concepts, and keep content confident and optimised for audiences across paid and organic channels.WWW…
I'm a freelance content creator and UGC producer with 10+ years of experience in e-commerce and digital marketing. I craft short-form content that converts, weaving buyer psychology, hooks, and platform-native storytelling into every asset. I collaborate closely with brand marketing teams to deliver copy, videos, and social assets that drive engagement across paid ads, product pages, and organic socials. Deeply comfortable with the end-to-end process, scripting, filming, editing, and captioning, I produce high-quality UGC videos, reels, and photography for beauty, wellness, home, and lifestyle brands. I work fast, create on-brand concepts, and keep content confident and optimised for audiences across paid and organic channels.…I'm a freelance content creator and UGC producer with 10+ years of experience in e-commerce and digital marketing. I craft short-form content that converts, weaving buyer psychology, hooks, and platform-native storytelling into every asset. I collaborate closely with brand marketing teams to deliver copy, videos, and social assets that drive engagement across paid ads, product pages, and organic socials. Deeply comfortable with the end-to-end process, scripting, filming, editing, and captioning, I produce high-quality UGC videos, reels, and photography for beauty, wellness, home, and lifestyle brands. I work fast, create on-brand concepts, and keep content confident and optimised for audiences across paid and organic channels.WWWW…
Available to hire
I’m a freelance content creator and UGC producer with 10+ years of experience in e-commerce and digital marketing. I craft short-form content that converts, weaving buyer psychology, hooks, and platform-native storytelling into every asset. I collaborate closely with brand marketing teams to deliver copy, videos, and social assets that drive engagement across paid ads, product pages, and organic socials.
Deeply comfortable with the end-to-end process, scripting, filming, editing, and captioning, I produce high-quality UGC videos, reels, and photography for beauty, wellness, home, and lifestyle brands. I work fast, create on-brand concepts, and keep content confident and optimised for audiences across paid and organic channels.
Language
English
Fluent
Work Experience
Freelance Content Creator at Self-Employed / Freelance
January 1, 2025 - PresentDevelop and execute end-to-end content strategies for brands, producing short-form videos, reels, and social content; lead scripting, filming, editing, and captioning; drive engagement and conversions.
Education
Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Small Business Collective Social Media Event - Instagram UGC Video
I created a 30-second UGC video promoting the Small Business Collective Social Media Event. The goal was to engage Geelong-based small business owners and creators by highlighting the value of the event, featuring key speakers Sarah Andrews (Instagram/content strategy expert) and Scott Baker (digital marketing/business growth specialist).
The video was designed for Instagram Reels, focusing on:
A compelling hook to capture attention in the first 3 seconds
Clear, concise messaging about the speakers and what attendees would gain
Practical event details (date, location, and ticket information)
A warm, professional, and approachable tone to connect with the audience
On-screen text and captions for accessibility and engagement
Skills showcased:
UGC content creation, social media marketing, short-form video storytelling, copywriting, on-screen presentation, audience targeting, and Instagram Reel optimisation.
Outcome:
The video was crafted to drive awareness, engagement, and ticket sales for the event while demonstrating my ability to create high-converting, authentic UGC for small business events. video explainervideo advert filmdirector videoeditor…I created a 30-second UGC video promoting the Small Business Collective Social Media Event. The goal was to engage Geelong-based small business owners and creators by highlighting the value of the event, featuring key speakers Sarah Andrews (Instagram/content strategy expert) and Scott Baker (digital marketing/business growth specialist).
The video was designed for Instagram Reels, focusing on:
A compelling hook to capture attention in the first 3 seconds
Clear, concise messaging about the speakers and what attendees would gain
Practical event details (date, location, and ticket information)
A warm, professional, and approachable tone to connect with the audience
On-screen text and captions for accessibility and engagement
Skills showcased:
UGC content creation, social media marketing, short-form video storytelling, copywriting, on-screen presentation, audience targeting, and Instagram Reel optimisation.
Outcome:
The video was crafted to drive awareness, engagement, and ticket sales for the event while demonstrating my ability to create high-converting, authentic UGC for small business events. video explainervideo advert filmdirector videoeditorWW…
Luxury Bedroom UGC Video | Lifestyle + Product Storytelling
This project showcases a high-end UGC video created for a luxury bedroom brand, focused on elevating the product through calm, aspirational lifestyle storytelling.
The goal was to highlight the look, feel, and emotional appeal of the product rather than hard selling, allowing the viewer to imagine the product in their own space. The video was designed to feel organic, premium, and trust-building, making it ideal for use across paid ads, social media, and website product pages.
Key elements of this project:
Shot in a real home environment to build authenticity and trust
Clean, minimal visuals to match a luxury aesthetic
Emphasis on comfort, quality, and lifestyle transformation
Created with performance in mind, informed by over a decade of eCommerce and digital marketing experience
This style of UGC works especially well for home, interiors, and premium brands looking to connect emotionally with their audience while still driving conversions. video explainervideo advert filmdirector videoeditor…This project showcases a high-end UGC video created for a luxury bedroom brand, focused on elevating the product through calm, aspirational lifestyle storytelling.
The goal was to highlight the look, feel, and emotional appeal of the product rather than hard selling, allowing the viewer to imagine the product in their own space. The video was designed to feel organic, premium, and trust-building, making it ideal for use across paid ads, social media, and website product pages.
Key elements of this project:
Shot in a real home environment to build authenticity and trust
Clean, minimal visuals to match a luxury aesthetic
Emphasis on comfort, quality, and lifestyle transformation
Created with performance in mind, informed by over a decade of eCommerce and digital marketing experience
This style of UGC works especially well for home, interiors, and premium brands looking to connect emotionally with their audience while still driving conversions. video explainervideo advert filmdirector videoeditorWW…
Summer Sleep Skit UGC — Bamboo Haus
For this project, I created a 30-second skit-style UGC video designed to stop the scroll and drive conversions during peak summer season.
The concept uses relatable humour and exaggeration to highlight a common summer pain point, overheating at night, and then contrasts it with a calm, elevated “after” experience using Bamboo Haus bedding. The skit format increases watch time while naturally educating the viewer on product benefits.
Filmed solo in a bedroom setting, the content is optimized for TikTok, Reels, and paid social, with fast pacing, jump cuts, and on-screen captions to maintain high retention.
Goal:
Increase engagement, showcase product functionality in a real-life context, and drive purchase intent through humour, relatability, and visual proof. video explainervideo advert filmdirector videoeditor…For this project, I created a 30-second skit-style UGC video designed to stop the scroll and drive conversions during peak summer season.
The concept uses relatable humour and exaggeration to highlight a common summer pain point, overheating at night, and then contrasts it with a calm, elevated “after” experience using Bamboo Haus bedding. The skit format increases watch time while naturally educating the viewer on product benefits.
Filmed solo in a bedroom setting, the content is optimized for TikTok, Reels, and paid social, with fast pacing, jump cuts, and on-screen captions to maintain high retention.
Goal:
Increase engagement, showcase product functionality in a real-life context, and drive purchase intent through humour, relatability, and visual proof. video explainervideo advert filmdirector videoeditorWW…
Lifestyle UGC Product Video – Recycled Tote Bag
For this project, I created a high-engagement lifestyle UGC video showcasing Nakie’s recycled tote bag in real, everyday use. The goal was to move away from generic “product talking head only” content and instead highlight the bag’s features and benefits through relatable, real-life scenarios that feel natural and watchable.
The video focuses on how the tote fits into a full day, errands, coffee runs, beach trips and everyday life, while clearly demonstrating key selling points such as size, practicality, durability and eco-friendly materials. The content was designed to feel authentic, personality-led and conversion-focused, rather than overly scripted or salesy.
Key Focus Areas
Lifestyle storytelling over scripted product demos
Clear visual demonstration of features and benefits
Scroll-stopping hook variations for testing performance
Authentic, creator-led delivery that feels native to TikTok
Clean framing and pacing suitable for ads or organic use
Usage
TikTok, Instagram Reels, paid social ads, organic brand content
Skills Highlighted
UGC strategy, hook creation, lifestyle product storytelling, short-form video, content designed to convert video explainervideo advert filmdirector videoeditor…For this project, I created a high-engagement lifestyle UGC video showcasing Nakie’s recycled tote bag in real, everyday use. The goal was to move away from generic “product talking head only” content and instead highlight the bag’s features and benefits through relatable, real-life scenarios that feel natural and watchable.
The video focuses on how the tote fits into a full day, errands, coffee runs, beach trips and everyday life, while clearly demonstrating key selling points such as size, practicality, durability and eco-friendly materials. The content was designed to feel authentic, personality-led and conversion-focused, rather than overly scripted or salesy.
Key Focus Areas
Lifestyle storytelling over scripted product demos
Clear visual demonstration of features and benefits
Scroll-stopping hook variations for testing performance
Authentic, creator-led delivery that feels native to TikTok
Clean framing and pacing suitable for ads or organic use
Usage
TikTok, Instagram Reels, paid social ads, organic brand content
Skills Highlighted
UGC strategy, hook creation, lifestyle product storytelling, short-form video, content designed to convert video explainervideo advert filmdirector videoeditorWW…
Bamboo Haus – Reusable Coffee Cup (UGC Video Ad)
For this project, I created a quirky, relatable UGC-style video ad designed to stop the scroll while naturally highlighting the benefits of Bamboo Haus’s reusable coffee cup.
The concept leans into everyday coffee rituals and eco-conscious humour, using fast cuts, on-screen captions, and lifestyle b-roll to communicate sustainability, practicality, and design, without feeling salesy. The ad was structured for high watch time and strong conversion, making it suitable for both organic social content and paid advertising.
This video was intentionally filmed in a casual, authentic style to build trust with viewers while still clearly showcasing product features such as heat retention, portability, and reusability.
Deliverables:
• 30-second UGC video ad
• Hook-led structure optimised for TikTok & Instagram Reels
• Lifestyle + product b-roll
• Conversion-focused CTA video explainervideo advert filmdirector videoeditor…For this project, I created a quirky, relatable UGC-style video ad designed to stop the scroll while naturally highlighting the benefits of Bamboo Haus’s reusable coffee cup.
The concept leans into everyday coffee rituals and eco-conscious humour, using fast cuts, on-screen captions, and lifestyle b-roll to communicate sustainability, practicality, and design, without feeling salesy. The ad was structured for high watch time and strong conversion, making it suitable for both organic social content and paid advertising.
This video was intentionally filmed in a casual, authentic style to build trust with viewers while still clearly showcasing product features such as heat retention, portability, and reusability.
Deliverables:
• 30-second UGC video ad
• Hook-led structure optimised for TikTok & Instagram Reels
• Lifestyle + product b-roll
• Conversion-focused CTA video explainervideo advert filmdirector videoeditorWW…
Muscle Mat Luxury Mattress Topper UGC Video
This UGC video was created to showcase the Muscle Mat Luxury Mattress Topper through a relatable, home-filmed storytelling approach that highlights real comfort, transformation, and lifestyle benefits.
The concept focuses on a sleep problem → instant upgrade → emotional payoff narrative, using natural reactions, POV shots, and tactile close-ups to make the product feel luxurious, cozy, and irresistible, without feeling salesy.
The video is designed to stop the scroll in the first 3 seconds, build trust through authentic use, and clearly communicate why a mattress topper is a smarter alternative to buying a brand-new mattress.
Optimised for paid social and organic placements, with strong hooks, clear benefit callouts, and a soft but effective CTA. video explainervideo videoeditor…This UGC video was created to showcase the Muscle Mat Luxury Mattress Topper through a relatable, home-filmed storytelling approach that highlights real comfort, transformation, and lifestyle benefits.
The concept focuses on a sleep problem → instant upgrade → emotional payoff narrative, using natural reactions, POV shots, and tactile close-ups to make the product feel luxurious, cozy, and irresistible, without feeling salesy.
The video is designed to stop the scroll in the first 3 seconds, build trust through authentic use, and clearly communicate why a mattress topper is a smarter alternative to buying a brand-new mattress.
Optimised for paid social and organic placements, with strong hooks, clear benefit callouts, and a soft but effective CTA. video explainervideo videoeditorWW…
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