Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Marketing Specialist with 7+ years’ experience delivering B2C marketing campaigns across digital, CRM, social, content, and partnerships. I’ve led end-to-end campaigns for finance, travel, FMCG, and lifestyle brands, with a strong focus on automation, customer journeys, segmentation, A/B testing, and ROI. I thrive in fast-paced, cross-functional teams and am driven by helping brands grow engagement and value through data-informed decisions.\n\nI’m commercially minded, adaptable, and experienced in collaborating with stakeholders and agencies to optimise performance, reporting, and strategy. I’m proficient with tools like Google Analytics, AEM, Campaign Monitor, Mailchimp, and various CRM systems, and I enjoy turning insights into actionable, creative campaigns that boost ROI and brand impact.…I’m a Marketing Specialist with 7+ years’ experience delivering B2C marketing campaigns across digital, CRM, social, content, and partnerships. I’ve led end-to-end campaigns for finance, travel, FMCG, and lifestyle brands, with a strong focus on automation, customer journeys, segmentation, A/B testing, and ROI. I thrive in fast-paced, cross-functional teams and am driven by helping brands grow engagement and value through data-informed decisions.\n\nI’m commercially minded, adaptable, and experienced in collaborating with stakeholders and agencies to optimise performance, reporting, and strategy. I’m proficient with tools like Google Analytics, AEM, Campaign Monitor, Mailchimp, and various CRM systems, and I enjoy turning insights into actionable, creative campaigns that boost ROI and brand impact.

Liz

Marketing Automation Specialist, Content Creator, Brand Strategist, +2





I’m a Marketing Specialist with 7+ years’ experience delivering B2C marketing campaigns across digital, CRM, social, content, and partnerships. I’ve led end-to-end campaigns for finance, travel, FMCG, and lifestyle brands, with a strong focus on automation, customer journeys, segmentation, A/B testing, and ROI. I thrive in fast-paced, cross-functional teams and am driven by helping brands grow engagement and value through data-informed decisions.\n\nI’m commercially minded, adaptable, and experienced in collaborating with stakeholders and agencies to optimise performance, reporting, and strategy. I’m proficient with tools like Google Analytics, AEM, Campaign Monitor, Mailchimp, and various CRM systems, and I enjoy turning insights into actionable, creative campaigns that boost ROI and brand impact.…I’m a Marketing Specialist with 7+ years’ experience delivering B2C marketing campaigns across digital, CRM, social, content, and partnerships. I’ve led end-to-end campaigns for finance, travel, FMCG, and lifestyle brands, with a strong focus on automation, customer journeys, segmentation, A/B testing, and ROI. I thrive in fast-paced, cross-functional teams and am driven by helping brands grow engagement and value through data-informed decisions.\n\nI’m commercially minded, adaptable, and experienced in collaborating with stakeholders and agencies to optimise performance, reporting, and strategy. I’m proficient with tools like Google Analytics, AEM, Campaign Monitor, Mailchimp, and various CRM systems, and I enjoy turning insights into actionable, creative campaigns that boost ROI and brand impact.

Available to hire

I’m a Marketing Specialist with 7+ years’ experience delivering B2C marketing campaigns across digital, CRM, social, content, and partnerships. I’ve led end-to-end campaigns for finance, travel, FMCG, and lifestyle brands, with a strong focus on automation, customer journeys, segmentation, A/B testing, and ROI. I thrive in fast-paced, cross-functional teams and am driven by helping brands grow engagement and value through data-informed decisions.\n\nI’m commercially minded, adaptable, and experienced in collaborating with stakeholders and agencies to optimise performance, reporting, and strategy. I’m proficient with tools like Google Analytics, AEM, Campaign Monitor, Mailchimp, and various CRM systems, and I enjoy turning insights into actionable, creative campaigns that boost ROI and brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Campaigns & Automation Specialist at Aware Super

April 1, 2022 - April 1, 2024

Managed end-to-end digital and direct marketing campaigns across email, website, mobile, and direct mail for prospects, members, and employers. Built and optimised automated, trigger-based customer journeys using Adobe Journey Optimiser (AJO) and Adobe Experience Manager (AEM). Conducted audience segmentation, A/B testing, and optimisation to drive engagement and campaign performance. Delivered lifecycle and behavioural campaigns aligned to business objectives and member needs. Led campaign reporting, analysis, and insights using Google Analytics and PBS to inform future strategy and improve ROIC. Collaborated with internal stakeholders to develop recommendations and continuously improve campaign effectiveness.

Senior Marketing Coordinator at Jayco, Nagambie Brewery & Mitchelton Wines (GTR Ventures) - Dandenong South, Melbourne VIC

November 1, 2020 - February 1, 2022

Led marketing activity across multiple brands including Jayco (AU & NZ), Mitchelton Wines, and Nagambie Brewery. Managed organic and paid social media, including content planning, execution, and performance tracking. Oversaw influencer and ambassador programs, including onboarding, contract negotiation, and managing deliverables. Managed PR, media, SEO, and web agencies, including WIPs, feedback, approvals, and invoicing. Delivered integrated campaigns across digital, social, print, PR, and POS. Coordinated large-scale photoshoots and content production, managing timelines, suppliers, and internal stakeholders. Developed and executed EDM campaigns via Campaign Monitor and Mailchimp. Presented campaign results, insights, and recommendations to senior leadership.

Marketing & Promotions Coordinator at BIG4 Holiday Parks Head Office – Hawthorn, Melbourne VIC

December 1, 2018 - November 1, 2020

Developed end-to-end national campaigns, including planning, execution and reporting. Developed go-to-market strategies aligned with brand and commercial objectives. Managed major sponsorship partnerships including The Wiggles and Make-A-Wish Foundation. Led agency relationships as primary point of contact for creative development. Wrote and coordinated media releases and supported national TV exposure. Built and optimised landing pages and digital content using SEO best practices. Developed and executed strategic marketing plans to support park growth.

Marketing & Events Coordinator at A5M Medical Education – Kew, Melbourne VIC

March 1, 2018 - December 1, 2018

Coordinated membership acquisition and retention campaigns. Managed website content and copy development. Delivered EDM campaigns including copywriting and design. Managed social media channels (Facebook, LinkedIn). Planned and executed conferences and educational workshops, including post-event reporting.

Marketing Assistant at Orthopaedics SA – North Adelaide, SA

January 1, 2017 - February 1, 2018

Supported delivery of marketing campaigns and events. Managed Facebook content and community engagement. Created branded marketing materials using InDesign. Conducted competitor and market analysis to support strategic planning.