Available to hire
Hi, I’m Diana Elizabeth Lima Alcala. I’m a marketing and communications professional with over four years of experience in sales, branding, and customer relations. I thrive on creating digital content, managing campaigns, and crafting storytelling that resonates with bilingual and multicultural audiences.
I’m pursuing roles in marketing, communications, or public relations and am eager to bring creativity, cultural insight, and strategic thinking to strengthen brand identity and audience engagement.
Skills
Experience Level
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Branding & Public Relations Executive at Learnex
December 31, 2022 - October 3, 2025Branding and public relations; lead generation to attract new customers; customer outreach; telephone service; sales and licensing; customer support and after-sales service; preparation of reports.
Administrative Assistant (Social Service) at Faculty of Architecture, National Autonomous University of Mexico
February 1, 2017 - September 29, 2017Coordinated administrative operations, including scheduling, document management, and
correspondence, ensuring smooth daily workflow within the faculty.
Managed student and faculty records, maintaining accuracy and confidentiality while facilitating access to information as needed.
Assisted in planning and organizing academic events and workshops, improving participation and overall event efficiency.
Prepared reports, presentations, and official communications, supporting faculty decisionmaking and internal coordination.
Content Marketing Campaign Lead at BASF Mexico
December 31, 2024 - October 3, 2025Led campaigns for roof coating industry; orchestrated events and relaunch activities; enhanced brand awareness and customer engagement; improved team engagement metrics.
Merchant at Family Business
December 31, 2022 - December 31, 2022Managed purchasing and sales of artisanal regional products (mole, dried chiles, nuts, seeds, oils) with focus on product quality, competitive pricing, and stock levels. Oversaw inventory, vendor coordination, and stock rotation to minimize waste. Executed local promotions, seasonal displays, tastings, and social media posts to highlight regional products, increasing weekly sales and attracting new customers. Built strong customer relationships through personalized service and recommendations.
Conciliation Intern at PASE
January 1, 2019 - December 30, 2019Performed reconciliation of collection points by preparing reconciliation support folders,
discrepancy files, and certificates, ensuring accuracy, and resolving inconsistencies.
Developed the procedures manual for the reconciliation area, standardizing processes and improving team efficiency.
Managed and controlled confidential documentation, verifying operator IDs and clarifying payment differences to maintain compliance and data integrity.
Prepared presentations and reports, and classified, recorded, and archived documents to
ensure organized record-keeping and easy retrieval.
Education
Bachelor of Business Administration at UNAM, Faculty of Accounting and Administration
January 1, 2014 - December 31, 2018Master of Arts in Digital Media and Global Communications at University of Niagara Falls Canada
September 29, 2025 - April 1, 2027Key courses: Foundations of Digital Media, Intercultural Communication, Data Stewardship: Ethics, Privacy, and Digital Communication, Interactive Communications, Research Methods in Digital Media & Communications.
Academic Focus: Exploring digital media strategies, content creation, and cross-cultural
communication in global contexts.
Societies: Active member of the Dance Club, Rotaract Club and on-campus volunteer,
contributing to student engagement and community events.
Qualifications
Full Excel, from Beginner to Advanced, UDEMY
January 1, 2024 - June 14, 2024I learned how to work confidently with Microsoft Excel, from organizing and formatting data to using advanced formulas, lookup functions, PivotTables, and data analysis tools. I developed skills in building professional reports, creating interactive dashboards, and applying Excel techniques to solve real business and analytical problems.
Digital Marketing (Udemy)
January 1, 2024 - October 3, 2025The Project Management Course (Udemy)
January 1, 2024 - October 3, 2025ILSC English Certification
January 1, 2025 - October 3, 2025Administration And Internal Control in Technology Companies
January 1, 2018 - June 29, 2018Management of cultural projects
January 1, 2018 - November 28, 2025Graphic Design for Social Networks (Illustrator & Photoshop)
January 1, 2023 - November 28, 2025Business English Listening Training
January 1, 2023 - November 28, 2025Intermediate Excel
January 1, 2023 - November 28, 2025Full Excel , from Beginner to Advanced
January 1, 2024 - November 28, 2025Digital Marketing
January 1, 2024 - November 28, 2025Project Management
January 1, 2024 - November 28, 2025Certificate Advanced English
January 1, 2025 - November 28, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Manufacturing, Education
Skills
Experience Level
Expert
Expert
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