Available to hire
I am a Brand & Graphic Designer with over 6 years of experience in both Singapore and Australia. I craft strategic, purpose-driven designs with a strong eye for aesthetics and brand storytelling.
My approach balances creative vision with marketing effectiveness, supported by proficiency in Adobe Creative Suite and experience across digital and physical mediums. Beyond design, I love a good hike, photography and the many wonders of specialty coffee.
Experience Level
Expert
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Language
Chinese
Fluent
English
Fluent
Work Experience
Creative Lead at The Platform Collective
June 1, 2025 - PresentLed end-to-end creative projects across brand, campaigns and digital touchpoints, translating business objectives into strategic, visually compelling outcomes. Oversaw creative direction and ensured high-quality execution across all deliverables, while managing timelines and collaborating with cross-functional teams. Balanced hands-on design with leadership, delivering work that was both conceptually strong and executionally refined.
Worked across a wide range of outputs including print, digital, packaging, social media, branding and illustration.
Mid-Weight Graphic Designer at Overport Agency
August 1, 2022 - December 31, 2024Worked across a diverse portfolio of established Australian clients, creating integrated marketing assets spanning social, digital campaigns, print and motion. Collaborated closely with copywriters and strategists to develop work across the full marketing funnel, from awareness through to conversion.
Contributed to campaign ideation, storyboarding and execution, with work rolled out across major grocery and pharmacy retailers, large-scale OOH placements, and social platforms—ensuring clarity, engagement and brand consistency at every touchpoint.
Graphic Designer at Pool Buoy
January 1, 2022 - July 31, 2022Played a key role in shaping the brand’s visual identity and product experience, working across branding, packaging, product design and campaign rollouts. Contributed to seasonal launches from concept through to production, including art direction, colour systems and content creation.
Helped build a cohesive, recognisable brand across physical and digital platforms, balancing strong creative direction with commercial viability.
Graphic Designer at Champion Bolo Bun
April 1, 2019 - February 28, 2022Education
Bachelor in Design (Communication) with Distinction at Royal Melbourne Institute of Technology
January 1, 2019 - January 1, 2021Diploma in Visual Communication & Media Design at School of Design, Singapore Polytechnic
January 1, 2016 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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