Hi, I’m Eliza Cole. I’m a US and Austrian dual citizen with native English proficiency and a track record of driving digital-first marketing programs for global B2B teams. I thrive in startup-minded environments, stay organized and proactive, and focus on delivering measurable results through agile collaboration across product, sales, and finance. I enjoy turning data into action and building scalable demand generation and CRM-driven journeys that accelerate growth. I love traveling for work and pleasure, and my recent trips include Brazil, Korea, and Egypt. I’m fluent in English, comfortable coordinating cross-border campaigns, and excited to bring growth, clarity, and hands-on execution to new challenges while maintaining a friendly, energetic, and collaborative approach.

Eliza Cole

Hi, I’m Eliza Cole. I’m a US and Austrian dual citizen with native English proficiency and a track record of driving digital-first marketing programs for global B2B teams. I thrive in startup-minded environments, stay organized and proactive, and focus on delivering measurable results through agile collaboration across product, sales, and finance. I enjoy turning data into action and building scalable demand generation and CRM-driven journeys that accelerate growth. I love traveling for work and pleasure, and my recent trips include Brazil, Korea, and Egypt. I’m fluent in English, comfortable coordinating cross-border campaigns, and excited to bring growth, clarity, and hands-on execution to new challenges while maintaining a friendly, energetic, and collaborative approach.

Available to hire

Hi, I’m Eliza Cole. I’m a US and Austrian dual citizen with native English proficiency and a track record of driving digital-first marketing programs for global B2B teams. I thrive in startup-minded environments, stay organized and proactive, and focus on delivering measurable results through agile collaboration across product, sales, and finance. I enjoy turning data into action and building scalable demand generation and CRM-driven journeys that accelerate growth.

I love traveling for work and pleasure, and my recent trips include Brazil, Korea, and Egypt. I’m fluent in English, comfortable coordinating cross-border campaigns, and excited to bring growth, clarity, and hands-on execution to new challenges while maintaining a friendly, energetic, and collaborative approach.

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Language

English
Fluent

Work Experience

B2B Digital Sales Global CRM Manager at Circle K Copenhagen, DK
February 1, 2023 - August 1, 2024
PM responsible driving digital-first centralization and change management across all B2B BUs with a focus on lead and customer journeys and flows, including internal tech development, external email nurture flows, and internal Sales training. PM and developer of digital lead-generation and customer-engagement tools including CO2 and ROI calculators, with agency and consultancy management
Marketing Project Manager at Logpoint
July 1, 2021 - July 1, 2022
PM responsible for Marketing team of 20 globally, direct report to VP of Marketing; planned, managed, executed, and evaluated process implementations, trainings, onboardings, campaigns, product launches and events in alignment with internal (CTO, Sales, HR) and external (Agencies) teams and stakeholders
Global Digital Marketing Team Manager, Enterprise at EPOS
July 1, 2020 - December 31, 2020
Team lead of four and PM responsible for global Enterprise (B2B) digital marketing strategy and planning, owning paid advertising budget of DKK 18 million with agency help
Digital Lead Generation and Nurturing Manager at 3Shape
September 1, 2018 - May 1, 2020
CRM PM for Digital Marketing (70% strategic, 30% operational); fixed the basics and centralized operations by implementing a global multi-channel demand generation/inbound strategy; defined the first Marketing and Sales funnel/pipeline, built forms and nurturing automations; managed GDPR for Digital Marketing; established KPIs and goals
Regional Marketing Specialist - UK at Siteimprove
October 1, 2017 - August 1, 2018
Defined and executed the multichannel UK Marketing strategy, sales lead generation campaigns, and go-to-market product launches; focused on inbound marketing; generated MQLs, optimized conversions, defined offline events and tradeshows; responsible for UK website rollout
Marketing Manager at Anthill Agency
December 1, 2016 - September 1, 2017
Drove and agency PM responsible for lead-gen campaigns from brief to plan, approval, coordination, execution, evaluation, and reporting; managed website, content, social media, inbound marketing, training, tradeshows and events
Digital Marketing Manager at Queue-it
July 1, 2013 - November 1, 2016
Global marketing strategy, KPIs, content creation, social media and SEO, tradeshows and events; started as employee #2 at 50 employees and helped grow to 350 customers
Marketing Project Manager at Logpoint Copenhagen, DK
July 1, 2021 - July 1, 2022
PM responsible for a global Marketing team of 20, planning, managing, executing and evaluating process implementations, trainings, onboarding, campaigns, product launches, and events in alignment with CTO, Sales and HR and external Agencies.
Global Digital Marketing Team Manager, Enterprise at EPOS Copenhagen, DK
July 1, 2020 - December 1, 2020
Team lead of four and PM responsible for global Enterprise (B2B) digital marketing strategy and planning; owned paid advertising budget of DKK 18 million with agency support.
Digital Lead Generation and Nurturing Manager at 3Shape Copenhagen, DK
September 1, 2018 - May 1, 2020
CRM PM for Digital Marketing (70% strategic, 30% operational); centralized operations by implementing a global multi-channel demand generation/inbound strategy; defined the first Marketing and Sales funnel/pipeline, built forms, launched nurturing automations and retargeting; managed GDPR for Digital Marketing; established KPIs and ongoing journey optimization.
Regional Marketing Specialist - UK at Siteimprove Copenhagen, DK
October 1, 2017 - August 1, 2018
Defined and executed the multichannel UK marketing strategy, lead generation campaigns, and go-to-market product launches; focused on inbound marketing, generated MQLs, optimized conversions, and engaged customers for retention and upsell via email automation; coordinated offline events and 17+ tradeshows; led UK website branding, content and coding.
Marketing Manager at Anthill Agency Copenhagen, DK
December 1, 2016 - September 1, 2017
Agency PM responsible for lead-generation campaigns from brief to approval, department coordination, execution, evaluation, and reporting; managed website, content creation, social media, inbound marketing, team training, tradeshows and events.
Digital Marketing Manager at Queue-it Copenhagen, DK
July 1, 2013 - November 1, 2016
Founding member (#2) responsible for global marketing strategy, KPIs, core messaging, content, social media and SEO, tradeshows and events; contributed to overall global marketing roadmaps and demand generation.

Education

Master of Science, Marketing and Consumption at University of Gothenburg Handelshögskolan
January 11, 2030 - June 1, 2013
Bachelor of Business Administration at The University of Texas at Austin
January 11, 2030 - May 1, 2011
Study Abroad - International Business at Copenhagen Business School, Denmark
June 1, 2009 - August 31, 2011
Master of Science, Marketing and Consumption at University of Gothenburg Handelshögskolan
January 11, 2030 - June 1, 2013
Bachelor of Business Administration at The University of Texas at Austin
January 11, 2030 - May 1, 2011
Study abroad: International Business at Copenhagen Business School, Denmark
June 1, 2009 - August 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Travel & Hospitality