Available to hire
I’m Elizabeth (Lizzie) Adams, a copywriter with a sharp eye for storytelling and a passion for new media, social networking, and personalised social media training. I thrive in personal and professional development spaces, working with clients in L&D, Counselling, Neurology, Coaching and Education to craft copy that informs, inspires and connects with real people.
My work evolves with culture and tech, from traditional media to the thriving world of online communities. I design campaigns that balance brand voice with audience needs, write engaging internal and external communications, and design training courses in social media management and blogging for business. I also combine marketing knowledge—SEO, digital marketing, and audience growth—with practical, copy-led storytelling to help brands reach, engage and convert their audiences.
Experience Level
Language
English
Fluent
Work Experience
Marketing Coordinator at Drive Lines Ltd
May 1, 2018 - PresentPart-time role supporting a local business in marketing and business development. Created and implemented strategy for long-term marketing goals. Responsible for the redesign and build of the new website, and for implementing improved CRM processes to support business development.
Marketing Assistant at Topscan Ltd
August 1, 2014 - December 1, 2014Fixed-term contract; ran the marketing department under the supervision of the Sales and Marketing director. Created marketing campaigns, monitored the annual budget and marketing plan, developed the 2015 plan and associated budget, and developed a sustainable marketing outreach for new business. Established regular customer communications, promoted existing projects, produced case studies and customer feedback for promotional activities, and organised events to build profile and authority in the industry.
PR Officer at Dorset County Council
October 1, 2011 - November 1, 2012Full-time fixed-term contract: Maternity cover. Responsible for proactive and reactive PR, writing engaging copy for the council’s newspaper Your Dorset and the Dorset For You website and social media streams. Managed day-to-day media and PR activities, built relationships with journalists, handled enquiries, wrote press releases, and communicated key messages during events and unexpected incidents.
Freelance Journalist at Various media outlets / Online magazines
January 1, 2009 - October 1, 2011Pitching and writing articles for various media outlets, creating online magazines and recruiting, training and managing a team of 30 writers. Developed writing skills across multiple formats, recruited and mentored writers, and built promotional and investigative material for career development.
Personal Development Coach at Kennedy Scott
March 1, 2008 - April 1, 2009Fixed-term ESF project 'hardest to help'. Marketing the project to bring in more clients, running training courses, one-to-one coaching for career development, creating CVs, work experience, education and voluntary roles, and promoting the project around central and north London.
Manager at The Works Ltd
November 1, 2006 - March 1, 2008Managing the day-to-day running of a large retail store, recruiting and training staff, ensuring profits, running promotions and stock control.
Freelance Communications and Copywriting Consultant
January 1, 2012 - PresentExperienced in writing creative, engaging copy for a wide range of industries; niche in personal and professional development – clients in L&D, Counselling, Neurology, Coaching and Education. Focused on telling the right story to connect with audiences, promote benefits and values, and build long-term B2B and B2C relationships. Responsible for campaigns across traditional and new media, internal and external communications, brand identity, engagement, and training courses in social media management and blogging for business.
Marketing Co-ordinator at Drive Lines Ltd
May 1, 2018 - PresentPart-time role supporting marketing and business development; creating and implementing strategy for long-term marketing goals; redesign and build of the new website; project management; implementation of CRM processes to support business development.
Freelance Journalist
January 1, 2009 - October 1, 2011Pitching and writing articles for various outlets; creating online magazines; recruiting, training and managing a team of 30 writers; ran two online magazines; built relationships with media and business contacts for promotional content, investigative journalism and product reviews; mentored journalism and media studies students.
Education
BA (Hons) Creative Writing and Contemporary Culture at The University of Cumbria
January 11, 2030 - January 30, 2026BA (Hons) Creative Writing and Contemporary Culture at The University of Cumbria
January 11, 2030 - April 24, 2026Qualifications
Social Media Marketing L3
January 11, 2030 - January 30, 2026Digital Marketing L3
January 11, 2030 - January 30, 2026Mental Health First Aid
January 11, 2030 - January 30, 2026Management and Leadership L3
January 11, 2030 - January 30, 2026Google Adwords Strategy
January 11, 2030 - January 30, 2026Increasing Web Traffic SEO Strategy
January 11, 2030 - January 30, 2026Marketing Skills Training L3
January 11, 2030 - January 30, 2026Expert Writing Online
January 11, 2030 - January 30, 2026LinkedIn Marketing: Sales, Lead Generation and Design
January 11, 2030 - January 30, 2026Social Media Marketing L3
January 11, 2030 - April 24, 2026Digital Marketing L3
January 11, 2030 - April 24, 2026Mental Health First Aid
January 11, 2030 - April 24, 2026Management and Leadership L3
January 11, 2030 - April 24, 2026Google Adwords Strategy
January 11, 2030 - April 24, 2026Increasing Web Traffic SEO Strategy
January 11, 2030 - April 24, 2026Marketing Skills Training L3
January 11, 2030 - April 24, 2026Expert Writing Online LinkedIn Marketing: Sales, Lead Generation and Design
January 11, 2030 - April 24, 2026BA (Hons) Creative Writing and Contemporary Culture
January 11, 2030 - April 24, 2026Social Media Marketing L3
January 11, 2030 - April 24, 2026Digital Marketing L3
January 11, 2030 - April 24, 2026Mental Health First Aid
January 11, 2030 - April 24, 2026Management and Leadership L3
January 11, 2030 - April 24, 2026Google Adwords Strategy
January 11, 2030 - April 24, 2026Increasing Web Traffic SEO Strategy
January 11, 2030 - April 24, 2026Marketing Skills Training L3
January 11, 2030 - April 24, 2026Expert Writing Online LinkedIn Marketing: Sales, Lead Generation and Design
January 11, 2030 - April 24, 2026Industry Experience
Media & Entertainment, Education, Retail, Professional Services, Other
Experience Level
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