Associate Marketing Manager, Demand Generation at McGraw Hill

Launched multiple marketing campaigns across emails, social, brochures, flyers, and website landing pages, managing campaigns from proposal to rollout and post-analysis. Produced copy and design elements for 500+ emails per year using Adobe Express, with A/B testing and content optimization. Maintained Canadian social media presence (LinkedIn, Facebook, Instagram) using Sprout, increasing posting frequency and follower growth. Conducted monthly analytics reports using Marketo, Google Looker Studio, Tableau, and Sprout to measure success and identify improvements. Managed the Digital Faculty Consultant program (20+ advocates), including payments and drafting Success Stories; initiated community engagement through an annual DFC Summit and bi-annual newsletter. Executed data mining projects to identify new contacts, ensured CASL compliance, and added new contacts to Salesforce. Developed customer satisfaction surveys including Net Promoter Scores and gauged interest from potential custome

Growth Marketing Intern at Open Farm

Led growth strategy by placing products in pet subscription boxes, including partner research, term negotiations, and logistics/marketing material development. Created landing page strategy to improve purchase rates from digital ads, including templates developed by freelance developer and creative briefs. Produced creative briefs for monthly paid social campaigns (YouTube, Pinterest, Facebook) and product launches; reviewed assets pre-launch. Conducted weekly ad performance reviews and implemented optimizations with internal teams or agencies. Researched and applied social media and paid ad best practices across Google Ads, YouTube, TikTok, Pinterest, and Facebook to boost engagement and efficiency.

Marketing Solutions Specialist at Ricoh Canada

Established dynamic site analytics reporting using Data Studio and Google Analytics to elevate leadership awareness and inform improvements. Built reports on leads and website performance with Power BI, Google Analytics, Data Studio, Salesforce, and RISE. Conducted market research on consumer needs, behavior, and competitors during COVID-19 to guide strategy adjustments. Revised company e-book with updated product information for sales and customers.

Marketing Associate at Bay Area Health Trust

Managed social media, website, and blog; produced content and campaigns to boost followers and engagement. Expanded LinkedIn followers significantly (notable growth) and improved engagement across platforms. Optimized Google Ads strategy by refining keywords, SEO, and bidding to improve campaign efficiency. Created communications for COVID-19 response, and developed branding/marketing material for two new business units (SteriRight and Feed Your Front Line). Conducted market analysis and cold calls to generate awareness and leads.