School of Logging Off : "The destination for helping you redefine your relationship to work without sacrificing your next promotion." This digital playbook offers multiple tools, including a blog, a weekly newsletter, an eBook, and custom lesson plans.
My job was to bring the School of Logging Off brand to life in preparation for the website's official launch.
During my initial Zoom call with Grant (the Creator of School of Logging Off), he described wanting a logo that was the perfect balance between clean and modern; but also colorful, illustrative, approachable, and not *too* corporate. Additionally, he hoped for the logo to include the color teal— which had become a key color in his prior branding.
After exploring a couple of alternative logo concepts, Grant approved the final School of Logging Off logo — a favorite concept of both of ours from the beginning.
This clean but playful design incorporates the depiction of a "slide to power off" button meant to represent logging off from work. It also allows for a simple but effective secondary logo — a power button — which Grant utilized as his website's favicon.
Furthermore, the all-caps font speaks "authority," but the rounded edges on the font speak "friendly" — the perfect juxtaposition for that balanced vibe we were aiming for.
View other related School of Logging Off branding + marketing materials at https://www.twine.net/signin
logo graphicdesigner illustrator branding designer…School of Logging Off : "The destination for helping you redefine your relationship to work without sacrificing your next promotion." This digital playbook offers multiple tools, including a blog, a weekly newsletter, an eBook, and custom lesson plans.
My job was to bring the School of Logging Off brand to life in preparation for the website's official launch.
During my initial Zoom call with Grant (the Creator of School of Logging Off), he described wanting a logo that was the perfect balance between clean and modern; but also colorful, illustrative, approachable, and not *too* corporate. Additionally, he hoped for the logo to include the color teal— which had become a key color in his prior branding.
After exploring a couple of alternative logo concepts, Grant approved the final School of Logging Off logo — a favorite concept of both of ours from the beginning.
This clean but playful design incorporates the depiction of a "slide to power off" button meant to represent logging off from work. It also allows for a simple but effective secondary logo — a power button — which Grant utilized as his website's favicon.
Furthermore, the all-caps font speaks "authority," but the rounded edges on the font speak "friendly" — the perfect juxtaposition for that balanced vibe we were aiming for.
View other related School of Logging Off branding + marketing materials at https://www.twine.net/signin
logo graphicdesigner illustrator branding designerWW…