Hi there! I’m Elle, a Dallas-based digital marketer who loves bringing ideas to life through content, design, and storytelling. I spend most of my time building and growing brands across social media, email, and web, always with a focus on creating something that actually connects with people. I’ve had the opportunity to grow my own brand’s Instagram from 0 to 174K followers, consistently reaching 11 to 16 million people each month by pairing data with content that feels real, relevant, and on-brand. I’m big on understanding what’s working and why, then using those insights to create smarter, more impactful campaigns. Whether I’m designing, writing, or planning, I enjoy collaborating and finding ways to turn ideas into something both creative and results-driven.…

Elle O.

Hi there! I’m Elle, a Dallas-based digital marketer who loves bringing ideas to life through content, design, and storytelling. I spend most of my time building and growing brands across social media, email, and web, always with a focus on creating something that actually connects with people. I’ve had the opportunity to grow my own brand’s Instagram from 0 to 174K followers, consistently reaching 11 to 16 million people each month by pairing data with content that feels real, relevant, and on-brand. I’m big on understanding what’s working and why, then using those insights to create smarter, more impactful campaigns. Whether I’m designing, writing, or planning, I enjoy collaborating and finding ways to turn ideas into something both creative and results-driven.…

Available to hire

Hi there! I’m Elle, a Dallas-based digital marketer who loves bringing ideas to life through content, design, and storytelling. I spend most of my time building and growing brands across social media, email, and web, always with a focus on creating something that actually connects with people.

I’ve had the opportunity to grow my own brand’s Instagram from 0 to 174K followers, consistently reaching 11 to 16 million people each month by pairing data with content that feels real, relevant, and on-brand. I’m big on understanding what’s working and why, then using those insights to create smarter, more impactful campaigns. Whether I’m designing, writing, or planning, I enjoy collaborating and finding ways to turn ideas into something both creative and results-driven.

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Language

English
Fluent

Work Experience

Project Team Lead at Data Recognition Corporation
February 1, 2023 - Present
Led 15+ assessment projects across U.S. school districts, onboarded and trained 20–25 team members per cycle to meet strict scoring deadlines and ensure accurate, on-time delivery. Partnered with QA and analytics teams to refine scoring processes and timelines, consistently achieving 77–79% accuracy and exceeding the 70% performance goal. Translated complex project data into clear reports for leadership and supported performance insights; identified scoring improvements that strengthened delivery quality and client trust. Managed workflows and tracked team performance using Excel and SharePoint, helping streamline processes and improve overall efficiency.
Social Media Manager at Pretty Girl World
October 1, 2022 - Present
Produced and published 3,500+ multimedia assets (short-form video, carousels, blog content, email newsletters, SMS campaigns, and website content), driving consistent engagement and brand visibility across Instagram and other platforms. Grew the Instagram community from 0 to 174,000 followers, including a 28,000 follower increase in five months, by analyzing performance data and leading a strategic brand rebrand. Generated 11–16 million monthly impressions and significantly increased engagement, driving 560,000+ additional interactions in a 30-day period through high-performance, audience-focused content. Defined the brand voice and identity across social, email, and web platforms, writing copy that strengthened audience connection and retention. Built a Notion-based content planning system to organize the Instagram grid and streamline workflows, while designing branded visuals using Canva, Illustrator, and Figma.
Graphic Designer at UCF Arlington
March 1, 2022 - January 1, 2023
Designed and produced digital and print assets including sermon slide decks, event flyers, weekly programs, and branded materials, creating a cohesive visual identity across services and events. Managed and updated the church website with engaging content, improving accessibility and keeping the community informed on upcoming programs and initiatives. Collaborated with the media team to develop visually compelling presentations for weekly sermons and YouTube, enhancing the service experience and audience engagement. Led social content creation for Instagram and TikTok, growing online visibility and strengthening connections with both in-person and virtual audiences. Supported planning and execution of large-scale events such as Ignite Women Conference by coordinating vendors, managing registrations, setting up webinar platforms, and organizing donor initiatives.
Program Coordinator at AmeriCorps
August 1, 2020 - April 1, 2022
Led targeted literacy interventions for a cohort of fifth-grade students reading 1–2 levels below grade level, resulting in one-third of participants advancing at least one level and surpassing program benchmarks. Tracked and analyzed student performance data to evaluate program effectiveness and identify opportunities to improve instructional strategies. Collaborated with teachers and parents using tools like Google Workspace, Canva, and Trello to coordinate support efforts and ensure alignment with student learning goals. Supported program visibility by developing digital communications and promotional materials that highlighted key milestones and reinforced the program’s impact within the school community.
Administrative Assistant at Montessori Country Day School
January 1, 2019 - August 1, 2020
Developed and distributed newsletters, classroom updates, and digital announcements to keep families informed and engaged in school activities. Managed and updated the classroom WordPress site with clear, visually engaging content, improving user experience and accessibility for events and programs. Designed tech-integrated lesson plans and digital materials using Microsoft Office, Canva, and Adobe InDesign, giving teachers creative, ready-to-use classroom resources. Coordinated the classroom calendar, parent meetings, and events, handling logistics such as budgeting, volunteer coordination, and activity planning. Served as the main point of contact for parents, responding to questions and concerns with professionalism and care, building strong, trusting relationships. Maintained accurate student records, attendance logs, and documentation to support school operations and compliance.

Education

Bachelor of Science, Human Development (Education) at University of Houston
January 11, 2030 - January 1, 2022

Qualifications

Digital Marketing Internship
January 1, 2024 - December 18, 2024

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Healthcare, Retail, Other
    uniE621 Email Design / Copywriting for Los Sundays Tequila
    Designed a bold, sensory-driven email campaign for Los Sundays Jalapeño Blanco Tequila, pairing heat-forward copy with lifestyle visuals to boost engagement and purchase intent. You can view my complete work on this project via my creative portfolio: https://www.twine.net/signin figma emaildesign copywriting digitalmarketing graphicdesign klaviyo mailchimp CTA designer email…
    uniE621 Social Media / Branding for Knife Italian
    Redesigned the brand identity to match the restaurant’s bold interior experience, creating a cohesive logo, menu system, and social story templates that bring its vibrant personality to life. You can view my complete work on this project via my creative portfolio: https://www.twine.net/signin adobeindesign adobeillustrator canva digitalmarketing graphicdesign copywriting branding socialmediadesign contentcreation menudesign logodesign logo designer…
    uniE621 Social Media / Branding for Chasen Matcha Bar
    Conceptualized a playful rebrand positioning matcha as a bar experience to create a buzz-worthy original identity designed to attract a wider audience. You can view my complete work on this project via my creative portfolio: https://www.twine.net/signin adobeindesign adobeillustrator canva digitalmarketing graphicdesign copywriting branding socialmediadesign contentcreation menudesign socialmedia designer…
    uniE621 Email Design / Copywriting for Hopdoddy Burger Bar
    Designed a playful, urgency-driven email campaign for Hopdoddy’s rotating specialty burgers, using bold visuals and clear CTAs to boost menu exploration and online orders. You can view my complete work on this project via my creative portfolio: https://www.twine.net/signin figma emaildesign copywriting digitalmarketing graphicdesign klaviyo mailchimp CTA designer email…
    uniE621 Social Media / Marketing for Hampton Social
    Conceptualized The Hampton Social Beach Club, a summer campaign that transformed happy hour into a daily coastal escape through a limited-time menu, immersive visuals, and Hamptons-inspired storytelling. You can view my complete work on this project via my creative portfolio: https://www.twine.net/signin adobeindesign adobeillustrator canva digitalmarketing graphicdesign copywriting branding socialmediadesign contentcreation logodesign designer logo socialmedia…
    uniE621 Email Design / Copywriting for Dog is Human
    Created an educational, trust-building email campaign for Dog Is Human’s daily multivitamin, using benefit-led messaging and strategic CTAs to drive product discovery and conversions. You can view my complete work on this project via my creative portfolio: https://www.twine.net/signin figma emaildesign copywriting digitalmarketing graphicdesign klaviyo mailchimp CTA designer email…
    uniE621 Branding for House of Muna Events
    Led a full luxury rebrand for House of Muna Events, creating a refined visual identity, streamlined booking website, and elevated Instagram presence anchored by the slogan “a house built on elevated experiences.” You can view my complete work on this project via my creative portfolio: https://www.twine.net/signin adobeindesign adobeillustrator canva digitalmarketing graphicdesign copywriting branding socialmediadesign contentcreation logodesign designer logo…
    uniE621 Social Media Design / Branding for Noodle Education
    Created value-driven content and a brand identity that aligned with Noodle's mission; while showcasing their impact, and driving growth through a more intentional digital presence. You can view my complete work on this project via my creative portfolio: https://www.twine.net/signin graphicdesigner contentdesigner socialmedia branding copywriting contentstrategy…