I am an experienced professional in digital strategy and communications with a strong background in managing social media for athletic programs. I have a passion for storytelling and visual branding, continuously working to engage audiences and drive results. My career has been dedicated to providing mentorship and fostering innovation in the creative space.

Ellen Holton, MBA

I am an experienced professional in digital strategy and communications with a strong background in managing social media for athletic programs. I have a passion for storytelling and visual branding, continuously working to engage audiences and drive results. My career has been dedicated to providing mentorship and fostering innovation in the creative space.

Available to hire

I am an experienced professional in digital strategy and communications with a strong background in managing social media for athletic programs. I have a passion for storytelling and visual branding, continuously working to engage audiences and drive results. My career has been dedicated to providing mentorship and fostering innovation in the creative space.

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Work Experience

Assistant Athletic Director, Creative Services & Brand Strategy at The University of Toledo
April 1, 2025 - Present
Developed and executed comprehensive visual brand strategies that increased engagement, impressions, and audience across social media channels. Supervised a team of 4 creative professionals, collaborating with various departments to align creative output with revenue and attendance goals.
Assistant Athletic Director, Digital Strategy & Communications at UC Davis
June 1, 2023 - April 1, 2025
Managed, planned, and implemented social media strategy for the UC Davis Aggies and its 25 sport programs. Developed and launched a Student-Worker Creative Content Program to provide mentorship to students seeking careers in sports.
Creative Director at The University of Tulsa
January 1, 2022 - January 1, 2023
Managed social media accounts and created graphic design elements for all collegiate sports departments. Oversaw branding projects and student mentorship programs.
Corporate Accountant at Monroe Group, Ltd.
January 1, 2020 - January 1, 2021
Handled corporate accounting tasks and financial reporting.

Education

Masters of Business Admin at University of North Alabama
January 1, 2016 - January 1, 2022
Bachelors of Science at Northern Kentucky University
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services