Senior Influencer Executive at Feel Senior

Managed end-to-end influencer partnerships from outreach and negotiation to content approval. Developed ambassador and affiliate programmes to drive awareness and sales. Built and maintained relationships across beauty, wellness, lifestyle and fitness sectors. Coordinated with social and marketing teams to maximise ambassador content use. Oversaw campaign budgets, reporting and performance analysis to inform strategy. Key Achievements Crafted and launched the brand’s first influencer strategy and campaign.

Social & Influencer Manager at Unilever Prestige

Directed social and influencer activity, built influencer partnerships, and delivered campaigns that supported prestige brands.

Social & Influencer Coordinator at Unilever Prestige

Owned and executed social and influencer strategies for both brands across UK markets. Planned content calendars aligned with marketing and business priorities. Managed influencer partnerships across all audience sizes, nurturing authentic relationships. Oversaw paid social agency, optimising creative and copy for peak performance. Partnered with PR and retail teams to align campaigns and product launches. Delivered reporting and insights to guide ongoing content and influencer strategies. Hosted influencer interviews and content sessions, strengthening relationships with creators. Key Achievements Expanded micro-ambassador programme from 100 to 200+ creators, doubling EMV.

PR & Communications Executive at Antler PR & Communications

Managed end-to-end social media and influencer marketing for the brand. Built long-term influencer partnerships to generate consistent, authentic content. Planned and executed social collaborations, retail events, and press mailers. Managed budgets, PR reporting, and influencer negotiations to maximise ROI. Developed and maintained the Antler blog, optimising for SEO and brand tone. Key Achievements Increased traffic to site through search engine optimised blog posts

Buying Admin Assistant at Marks & Spencer

Administrative support in buying team, data entry, purchase orders, and supplier coordination.

HR Admin Assistant at Amari Metals

HR administrative support, onboarding, records management, and internal communications.

Social Media & Influencer Manager at Gerrard International - Mii Cosmetics

Defined and executed global social media, content, and influencer strategies to increase brand following, engagement and reach, across B2B and B2C channels. Built and managed a community of influencers, creators and industry professionals, encouraging brand advocacy and content creation to amplify campaign reach. Planned and launched influencer and community campaigns, using data-led insights to optimise activity. Directed content creation from briefs, shoots, and copywriting, ensuring consistency with brand guidelines and audience-focused storytelling. Managed social media, influencer and affiliate budgets to maximise ROI across campaigns. Developed and executed a customer-first community strategy, fostering loyalty within professional and consumer audiences, handling sensitive community conversations with care and brand consistency. Collaborated cross-functionally with Brand, E-commerce, PR and events teams to ensure cohesive brand messaging across all touch points. Reported regularly on social performance to the leadership team, highlighting growth, engagement, and commercial impact. Confidently hosted live shopping events and on-camera tutorials & interviews to increase engagement and foster community connection. Mentored junior social team members, providing creative direction and development support. Key Achievements Increased reach by 900%, and overall engagement by +141% through targeted campaigns. Built a 200+ influencer community from scratch, driving consistent brand advocacy and product promotion. Launched an affiliate program from the ground up, generating increased website traffic and sales.