Elliyani Mohamad Ali

Led a regional editorial team managing client accounts and delivering over 100 high-quality digital and print publications annually, enhancing brand presence. Edited and approved over 200 content pieces, improving media quality and expanding audience reach by 25% through rigorous standards. Launched and managed 'grad to go', a bi-weekly newsletter. Mentored a team of junior writers through regular reviews, boosting team performance and professional development by 10% annually. Created the first 'Fin + Tech Guide', an industry-first publication for grads in Singapore.

Led the production process for media projects across both print and online media. Prepared editorial guidelines and coordinated content, design, and production. Compiled content and display advertisements for publication. Wrote and proofread articles for online and print media platforms. Worked with writers to produce and edit articles for layout and publication. Liaised with designers to edit design layouts for publication.

Developed and executed digital marketing content for clients in logistics and supply chain (e.g., DHL, Swisslog). Produced 150 branded social media content pieces for regional logistics audiences. Managed media relations, secured consistent media placements, and monitored engagement metrics using Google Analytics. Crafted tailored content for regional markets including Malaysia, Thailand, Philippines, and Vietnam. Interviewed C-suite leaders to produce high-impact narratives and campaign materials. Coordinated with designers to edit publication layouts.