Available to hire
I’m a content and editorial professional with over 10 years of experience in content strategy, writing, and team leadership. I focus on crafting clear, engaging stories that make an impact through building a brand voice, refining complex ideas, or leading a project from concept to completion.
Now, I’m open to opportunities in both editorial and tech, where I can apply my skills, take on new challenges, and keep learning along the way.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Malay
Fluent
Work Experience
Chief Editor at GTI Media Singapore
July 1, 2020 - PresentLed a regional editorial team managing client accounts and delivering over 100 high-quality digital and print publications annually, enhancing brand presence. Edited and approved over 200 content pieces, improving media quality and expanding audience reach by 25% through rigorous standards. Launched and managed 'grad to go', a bi-weekly newsletter. Mentored a team of junior writers through regular reviews, boosting team performance and professional development by 10% annually. Created the first 'Fin + Tech Guide', an industry-first publication for grads in Singapore.
Content Editor at GTI Media Asia
June 30, 2020 - October 25, 2025Led the production process for media projects across both print and online media. Prepared editorial guidelines and coordinated content, design, and production. Compiled content and display advertisements for publication. Wrote and proofread articles for online and print media platforms. Worked with writers to produce and edit articles for layout and publication. Liaised with designers to edit design layouts for publication.
Content Specialist at Werd ist Communications
May 1, 2018 - PresentDeveloped and executed digital marketing content for clients in logistics and supply chain (e.g., DHL, Swisslog). Produced 150 branded social media content pieces for regional logistics audiences. Managed media relations, secured consistent media placements, and monitored engagement metrics using Google Analytics. Crafted tailored content for regional markets including Malaysia, Thailand, Philippines, and Vietnam. Interviewed C-suite leaders to produce high-impact narratives and campaign materials. Coordinated with designers to edit publication layouts.
Manager / Lead Editor at Supply Chain Asia Community Ltd
December 1, 2014 - PresentPlanned and produced bi-monthly publications and digital content for Supply Chain Asia. Crafted collateral content for corporate events, membership drives, and academy programs. Managed event operations for SCAF Forum and Awards. Grew community engagement through social media and editorial campaigns by 15%. Conducted executive interviews and developed thought leadership content. Led the conceptualisation and content management of SCA's inaugural Supply Chain Asia Annual Report.
Editorial Executive at Supply Chain Asia Community Ltd
February 1, 2013 - PresentLed conceptualisation, scheduling & planning of SCMagazine, Monthly Industry Reports & weekly newsletter. Key writer in publications department to regularly drive relevant & timely features. Main journalist to interview senior executives, chairmen & CEOs. Main copywriter for SCA collaterals (events, academy, membership and general brochures).
Editorial Assistant at Biz Media Resources Pte Ltd
June 1, 2012 - PresentCreated and edited editorial content to support corporate website and marketing collaterals. Achieved milestones in membership growth and network building.
Account Executive at Conversion Hub
October 1, 2009 - PresentProvided client account management and SEO project management; social media marketing; CMS management. Wrote youth-focused content.
Intern
March 1, 2008 - PresentDuring this internship period, covered various beats, ranging from Technology to Gaming.
Education
BA (Hons) Mass Communications at University of Hertfordshire
January 11, 2030 - January 1, 2010Diploma at Ngee Ann Polytechnic
January 11, 2030 - January 1, 2007Qualifications
Fundamentals of Python Programming
January 11, 2030 - October 25, 2025NTU Learning Hub Certified Scrum Master
January 11, 2030 - October 25, 2025Agile Foundations
January 11, 2030 - October 25, 2025LinkedIn Introduction to Artificial Intelligence
January 11, 2030 - October 25, 2025LinkedIn Google Digital Marketing and E-Professional Certificate
January 11, 2030 - October 25, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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