Available to hire
I specialize in SaaS and Mobile Design, combining UX and UI expertise to craft intuitive, engaging, and high-performing digital products. My goal is to help businesses optimize user journeys and create meaningful experiences that drive results for both B2B and B2C audiences.
Language
English
Fluent
French
Advanced
Work Experience
Senior Product Designer at IBM
March 1, 2019 - PresentAs part of the product team, conducted user interviews to uncover key opportunities and improved existing user interfaces by implementing design patterns.
UX Designer at Shibsted Media Group (Avito)
July 1, 2018 - October 5, 2025Led the design team to create easy experiences and interfaces. Conducted effective design reviews and participated in user testing to collect feedback and plan fixes.
Product Designer at El Botola
February 28, 2019 - October 5, 2025Product Designer contributing to the Casablanca-based project; delivered end-to-end design work over 2 years.
Student Mentor at P-TECH IBM
October 1, 2020 - October 5, 2025Guided 2 students to define their career paths, shared insights about tech and product roles with real case studies; improved UX scores and provided UI improvements.
UX Designer at Advance Digital Media
February 1, 2015 - October 5, 2025Developed websites end-to-end; participated in UX enhancement workshops; contributed to marketing concepts for brands.
Front-end Developer at WB&C
February 1, 2017 - October 5, 2025Implemented frontend solutions; worked on delivering responsive interfaces.
Education
Certificate in User Experience Design at UXTraining.com
October 1, 2016 - June 1, 2017Professional Scrum with User Experience Certification at Scrum.org
June 1, 2023 - December 1, 2023Diploma in Algorithm & Art Direction at Institute of Applied Technology
September 1, 2013 - July 1, 2015Qualifications
Professional Scrum with User Experience Certification
June 1, 2023 - October 5, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Consumer Goods
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