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I'm Elodie Ghouati, a brand communication and campaign manager with 10+ years building content strategies and creative campaigns for luxury, fashion and beauty across in-house and agency environments. I define editorial frameworks, lead concepts from brief to delivery, and ensure every detail supports a brand's story in a way that's culturally relevant and unforgettable. I thrive when a brand story blends sharp visual direction with performance insights, and I'm happiest when using creativity to connect with audiences across markets. From localizing global campaigns to building content platforms and AI-assisted production, I bring a hands-on, collaborative approach to deliver results.…I'm Elodie Ghouati, a brand communication and campaign manager with 10+ years building content strategies and creative campaigns for luxury, fashion and beauty across in-house and agency environments. I define editorial frameworks, lead concepts from brief to delivery, and ensure every detail supports a brand's story in a way that's culturally relevant and unforgettable. I thrive when a brand story blends sharp visual direction with performance insights, and I'm happiest when using creativity to connect with audiences across markets. From localizing global campaigns to building content platforms and AI-assisted production, I bring a hands-on, collaborative approach to deliver results.

Elodie Ghouati

Brand Strategist, Content Producer, Content Creator, +2

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I'm Elodie Ghouati, a brand communication and campaign manager with 10+ years building content strategies and creative campaigns for luxury, fashion and beauty across in-house and agency environments. I define editorial frameworks, lead concepts from brief to delivery, and ensure every detail supports a brand's story in a way that's culturally relevant and unforgettable. I thrive when a brand story blends sharp visual direction with performance insights, and I'm happiest when using creativity to connect with audiences across markets. From localizing global campaigns to building content platforms and AI-assisted production, I bring a hands-on, collaborative approach to deliver results.…I'm Elodie Ghouati, a brand communication and campaign manager with 10+ years building content strategies and creative campaigns for luxury, fashion and beauty across in-house and agency environments. I define editorial frameworks, lead concepts from brief to delivery, and ensure every detail supports a brand's story in a way that's culturally relevant and unforgettable. I thrive when a brand story blends sharp visual direction with performance insights, and I'm happiest when using creativity to connect with audiences across markets. From localizing global campaigns to building content platforms and AI-assisted production, I bring a hands-on, collaborative approach to deliver results.

Available to hire

I’m Elodie Ghouati, a brand communication and campaign manager with 10+ years building content strategies and creative campaigns for luxury, fashion and beauty across in-house and agency environments. I define editorial frameworks, lead concepts from brief to delivery, and ensure every detail supports a brand’s story in a way that’s culturally relevant and unforgettable.

I thrive when a brand story blends sharp visual direction with performance insights, and I’m happiest when using creativity to connect with audiences across markets. From localizing global campaigns to building content platforms and AI-assisted production, I bring a hands-on, collaborative approach to deliver results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

German

Beginner

Work Experience

Digital Content Marketing Manager - Europe at Skechers

January 1, 2022 - Present

Define and own the digital content ecosystem across 14 European markets (10 languages). Partner with Global Content Director (HQ, LA) to localise and adapt global integrated campaigns for EU. Creative and strategic lead on the Skechers Football campaign with Harry Kane; own creative briefing, cross-channel delivery and stakeholder management across EU Digital and HQ Creative teams. Develop the Skechers Stories blog with CROUD Agency; define content pillars, brand voice and editorial tone of voice. Own content creation and integrate AI tools for article production and localization at scale. Run A/B testing plan; own campaign performance reporting, content audits and cultural trend monitoring across GA4, Looker Studio and Quantum Metrics. Manage a Digital Content Coordinator; oversee CMS quality, content housekeeping and copywriting standards. Build and automate project workflows on Asana to streamline campaign delivery.

Senior Brand Content Manager at Jellyfish Agency

January 1, 2021 - December 31, 2021

Lead brand content strategy for Amazon Stores across a global consumer brand portfolio (Lindt, Red Bull, Nespresso, Revlon, Neutrogena). Define content direction, messaging frameworks, brand voice and tone of voice. Develop and present content concepts directly to clients; own brief-to-delivery relationships and stakeholder management across account managers, sales teams, Art Directors and Editorial Directors. Manage a team of 3 Brand Content Coordinators; oversee project pipeline, review and approve deliverables, coordinate resources to deliver on time and on budget.

Digital Brand Marketing Manager at AKRIS

January 1, 2018 - December 31, 2020

Define and own the full digital content ecosystem; manage editorial calendar, social media strategy, content creation and brand pages across Instagram, Facebook, LinkedIn, YouTube and TikTok. Lead Paris Fashion Week digital communication; build mood boards, define content strategy and channel plan; own website takeover with runway livestream; present creative direction to Albert Kriemler. Develop campaign concepts and creative briefs with Art Direction; set visual direction and content briefs for in-house photographers across street style, studio and campaign shoots. Lead Shopify relaunch; define content architecture, set up all pages, manage testing and feedback with dev team. Monitor KPIs, competitive analysis and cultural trends to inform content strategy; manage paid social budget with GroupM and community management across all platforms.

Digital Communications Manager - EMEA & North America at Swarovski

January 1, 2016 - December 31, 2018

Promoted from Junior Digital Communications Manager within 6 months. Own the full CRM strategy across EMEA and North America; manage newsletter planning, lifecycle programmes, lead generation and audience segmentation. Content framework adopted by APAC team. Develop the monthly newsletter plan; 2-3 campaigns per week across EMEA and NA. Brief and present monthly newsletter booklet to senior stakeholders for approval before production launch. Build and run an A/B testing programme across the newsletter channel to continuously improve KPIs. Manage the Gift Guide content hub year-round; brief visuals, copywriting and e-merchandising end to end.

Global Brand Content Manager at Swarovski

January 1, 2015 - December 31, 2016

Brought the brand content platform to life on swarovski.com across 12 markets (EU, NA, Asia); built and configured editorial, collection storytelling and UGC pages in the CMS via Agile sprints and Jira ticketing with the Dev team. Collaborate with Ykone on content strategy direction; define content buckets, blog, UX and UGC for next seasons. Develop and own the editorial calendar; brief copywriters across editorial, campaign, ambassador and lifestyle content buckets; 2 articles per week, 5 brand pages per quarter. Own the end-to-end production workflow; brief, copy, SEO, page build, content audit, localization and publication. Document CMS module setup and editorial workflows on Confluence.

Digital & E-commerce Coordinator at HIPANEMA

January 1, 2013 - December 31, 2014

Build the brand's full digital presence; define brand voice, tone of voice, visual identity and content strategy across Instagram, Facebook, Pinterest and Twitter. Sole digital resource reporting to Creative Director and Founder. Own all copywriting, content creation and production independently; imagery curation, lifestyle shoots and UGC. Lead influencer marketing programme; 5 influencers per collection launch integrated into editorial strategy. Manage e-commerce and CRM end to end; site management, e-merchandising, CRM strategy and customer service.

Creative Content Assistant, International at ASOS

January 1, 2011 - December 31, 2012

Promoted from Digital Marketing Assistant, France within 6 months. Own weekly content updates across US, France, Germany, Spain and Italy; homepage, banners and campaigns refreshed weekly. Lead content production and copywriting; coordinate translation and visual adaptation across markets. Contribute to UX and A/B testing projects with the design team; support performance reporting across markets.