Available to hire
Hi, I’m Elsa — a content marketing, brand strategist, and events professional who loves turning ideas into engaging campaigns. I’m currently completing my Bachelor’s degree in Management and Property Appraisal at Universitas Gadjah Mada (UGM), where I’ve developed strong communication and analytical skills. I’m passionate about storytelling, data-driven optimization, and building partnerships, managing projects end-to-end to help brands grow through thoughtful content and strategic communication.
Experience Level
Language
Indonesian
Fluent
English
Advanced
Work Experience
Brand Marketing Strategist - Internship at Ruanguru Indonesia (Ruangguru)
August 1, 2025 - August 1, 2025Speaker and organizer for Indonesian events with 120+ participants; increased cultural awareness by 20%. Featured hijab-wearing student in campus marketing campaigns, reaching 1k+ prospective students.
Marketing - Internship at PT Saraswanti Indonesia Development Tbk
October 1, 2023 - October 1, 2023Created and published engaging content across corporate social media platforms and company website; boosted online engagement by 20%. Executed weekly brand activation campaigns.
Wardah Youth Ambassador - Contract at PT Paragon Technology and Innovation
December 1, 2024 - December 1, 2024Arranged high-impact Instagram and TikTok campaigns; reached 50k+ audiences through collaborations with 40+ influencers (micro and macro).
Campus Ambassador - Contract at PT Bank CIMB Niaga Tbk
June 1, 2024 - June 1, 2024Developed consumer-centric content strategies; drove a 20% increase in customer engagement. Managed sponsorships totaling IDR 30 million for three UGM student organizations, boosting brand visibility.
Lecturer Research Assistant at Department of Economics and Business, Vocational School of UGM Yogyakarta
October 1, 2024 - October 1, 2024Contributed to over 10 evaluation reports and research projects as the youngest assistant; led the Property Management and Appraisal Major media team, driving a 25% rise in audience engagement through content and communications.
Vice President at UGM Panahan (Archery Club), Yogyakarta
December 1, 2023 - December 1, 2023Initiated and organized archery events to improve skills and promote sport; increased club participation by 35%. Conducted archery training sessions three times a week; enhanced member performance and engagement.
Project Manager at KSPM UGM Yogyakarta
February 1, 2023 - February 1, 2023Organized a financial literacy event in collaboration with the Financial Services Authority (OJK) and the Indonesia Stock Exchange; attended by 100 selected participants. Led an Equity Research competition with 90 participants from various universities.
Public Relations at Peduli Difabel UGM Yogyakarta, Indonesia
December 1, 2022 - December 1, 2022Established collaboration with SLB Negeri 1 Bantul; organized activities benefiting 50+ students with disabilities; improved accessibility and inclusion at events.
Master of Ceremony, Moderator at Freelance (Indonesia)
August 1, 2021 - October 27, 2025Hosted and moderated 60+ events; fostered partnerships and endorsements for 10+ brands, including Ruangguru, GoJek, and Syailendra Capital; enhanced brand visibility and consumer connections.
Vice President at UGM Panahan (Archery Club), Yogyakarta
December 1, 2023 - December 1, 2023Initiated and organized archery events to improve skills and promote sport; increased club participation by 35%. Conducted archery training sessions three times a week; enhanced member performance and engagement.
Education
Bachelor of Management and Property Appraisal at Universitas Gadjah Mada (UGM), Yogyakarta, Indonesia
August 1, 2021 - August 1, 2025Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Other
Experience Level
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