Available to hire
I’m Elshan Jabrayilzade, a Tallinn-based marketing and content professional with a track record of using CRM-driven strategies to grow leads and engagement. I specialize in building lifecycle content in HubSpot, managing data quality in Salesforce, and delivering conversion-focused messaging across markets and languages.
Beyond my day-to-day work, I co-founded KYNO, an independent digital platform promoting cinema culture. I’m fluent in Azerbaijani, English, Turkish, and am learning Estonian, and I enjoy collaborating with cross-cultural teams to turn ideas into measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Azerbaijani
Fluent
English
Fluent
Turkish
Fluent
Estonian
Beginner
Work Experience
Content Manager at AFEA Group Baku
September 1, 2025 - September 1, 2025Oversee daily content production for 100+ casino and sports betting affiliate websites, ensuring localisation accuracy and SEO alignment across multiple markets. Led multilingual content campaigns targeting English, Portuguese, and Spanish audiences, achieving a 35% increase in organic traffic and 20% higher engagement in three months. Executed keyword research, on-page optimisation, and competitor analysis using WordPress, Strapi, and Semrush. Monitored performance in GA4 and Tag Manager, reducing bounce rate by 18% and improving CTR on key pages. Collaborated with designers, SEO specialists, and affiliate managers to plan landing-page structures, promotional copy, and visuals aligned with campaign KPIs.
Content Manager at Barattson Baku
May 1, 2024 - May 1, 2024Managed digital content and social media strategy for 20+ academic programs, aligning SEO and brand messaging across web, email, and social channels. Created and scheduled content for Instagram, LinkedIn, and Facebook, increasing engagement by 30%. Designed automated email campaigns via HubSpot and Mailchimp, boosting open rates by 28% and re-engaging inactive learners. Coordinated with design and academic teams to produce ads and landing pages, contributing to a 40% growth in course enrollment. Tracked campaign ROI with Google Analytics and HubSpot dashboards, refining messaging and scheduling.
Copywriter at DIV Academy Baku
May 1, 2023 - May 1, 2023Produced SEO-optimised blog articles and ad copy that improved organic reach and lead generation for training programs. Collaborated with designers and marketers to ensure unified tone and brand consistency across platforms.
Copywriter at Honours Academy Baku
June 1, 2022 - June 1, 2022Wrote educational and promotional copy aligned with SEO goals and marketing funnels. Assisted in creating newsletters and automated updates in HubSpot, analysing open and click-through metrics for optimisation.
Co-Founder at KYN O Baku
September 1, 2025 - September 1, 2025Founded an independent platform kyno.az promoting cinema culture in Azerbaijan through reviews, podcasts, and editorials; built a 10,000+ audience across social media. Managed a small creative team, oversaw content planning, publishing schedules, and campaign direction. Partnered with film festivals and cultural institutions to expand audience and event participation. Produced and edited digital content while supervising social-media management, branding, and audience engagement. Ran paid social campaigns via Meta Ads Manager with A/B testing and analytics to optimise reach and conversion.
Event & Content Manager at Sevil International Women’s Documentary Film Festival Baku
August 1, 2024 - August 1, 2024Developed and executed targeted social media campaigns, wrote promotional content, and supported PR outreach to enhance festival visibility.
Program Manager at ANIMAFILM International Animation Festival Baku
October 1, 2024 - October 1, 2024Wrote the official festival catalogue, press releases, and online content; contributed to international outreach and editorial direction.
Web Content Manager at AFEA Group
May 1, 2024 - September 30, 2025Created SEO-optimized content for over a hundred casino and sports betting affiliate websites, increasing organic traffic and player engagement across multiple markets. Managed and localized website content in different languages using CMS platforms such as WordPress and Strapi for landing pages, product reviews, and promotional materials. Led content strategy using keyword research, on-page optimization, and competitor analysis to improve ranking and conversion. Monitored content performance and user behavior using Google Analytics and Tag Manager to enhance CTR, bounce rate, and conversion metrics.
Content Manager at Barattson
June 1, 2023 - May 31, 2024Developed and implemented a content strategy that contributed to a 40% increase in course enrollments. Managed and updated website content using WordPress CMS while ensuring SEO alignment and consistent branding across digital channels. Planned and executed targeted email marketing campaigns in HubSpot and Mailchimp to promote programs and re-engage inactive learners, improving open and click rates. Used CRM data and marketing automation features to segment audiences, schedule communications, and adjust messaging based on campaign analytics.
Advertising Copywriter at DIV Academy
October 1, 2022 - May 31, 2023Produced SEO-driven content and digital ad copy optimized for lead generation and conversion across multiple channels. Assisted in developing automated email workflows and campaign tracking processes to enhance audience retention and engagement.
Advertising Copywriter at Honours Academy
December 1, 2021 - June 30, 2022Created high-performing educational marketing content aligned with keyword strategy and funnel objectives. Assisted in the preparation and distribution of newsletters and promotional updates through HubSpot CRM, analyzing engagement data to refine communication strategy.
Co-Founder at KYNO
January 1, 2019 - January 1, 2025Co-founded an independent digital platform promoting cinema culture in Azerbaijan; grew audience to over 10,000 followers; managed paid social campaigns, content calendars, and collaborations with cultural institutions and festivals; helped drive audience growth and event attendance.
Content Manager at Sevil International Women’s Documentary Film Festival
January 1, 2024 - December 1, 2024Contributed to the festival’s marketing strategy by developing and executing targeted social media campaigns, writing promotional content, and supporting PR outreach to increase public engagement and brand visibility.
Content Creator at ANIMAFILM International Animation Festival
January 1, 2024 - December 1, 2024Served on the selection committee and supported marketing for a BAFTA-qualified festival by writing the official catalogue, press releases, and web content; helped maintain consistent messaging across international outreach and public communications.
Education
MSc in Advertising at Azerbaijan State University of Economics
September 1, 2021 - July 1, 2024BSc in Accounting at Azerbaijan State University of Economics
September 1, 2017 - July 1, 2021MSc in Advertising at Azerbaijan State University of Economics
January 1, 2021 - December 31, 2024BSc in Accounting at Azerbaijan State University of Economics
January 1, 2017 - December 31, 2021MSc in Advertising at Azerbaijan State University of Economics
January 1, 2021 - January 1, 2024BSc in Accounting at Azerbaijan State University of Economics
January 1, 2017 - January 1, 2021MSc in Advertising at Azerbaijan State University of Economics
January 1, 2021 - January 1, 2024BSc in Accounting at Azerbaijan State University of Economics
January 1, 2017 - January 1, 2021Qualifications
Google: Digital Marketing & E-Commerce
January 11, 2030 - November 16, 2025Google: Marketing Analytics
January 11, 2030 - November 16, 2025HubSpot Academy: Content Marketing
January 11, 2030 - November 16, 2025HubSpot Academy: Email Marketing
January 11, 2030 - November 16, 2025HubSpot Academy: Inbound Marketing
January 11, 2030 - November 16, 2025Google: Digital Marketing & E-Commerce
January 11, 2030 - February 27, 2026Google: Marketing Analytics
January 11, 2030 - February 27, 2026HubSpot Academy: Content Marketing
January 11, 2030 - February 27, 2026HubSpot Academy: Email Marketing
January 11, 2030 - February 27, 2026HubSpot Academy: Inbound Marketing
January 11, 2030 - February 27, 2026Adobe: Adobe Marketo Engage Foundations
January 11, 2030 - February 27, 2026Google Digital Marketing & E-Commerce
January 11, 2030 - March 13, 2026Google Marketing Analytics
January 11, 2030 - March 13, 2026HubSpot Academy: Content Marketing
January 11, 2030 - March 13, 2026HubSpot Academy: Email Marketing
January 11, 2030 - March 13, 2026HubSpot Academy: Inbound Marketing
January 11, 2030 - March 13, 2026Adobe: Adobe Marketo Engage Foundations
January 11, 2030 - March 13, 2026Google: Digital Marketing & E-Commerce; Marketing Analytics (GA4)
January 11, 2030 - March 13, 2026HubSpot Academy: Content Marketing; Email Marketing; Inbound Marketing
January 11, 2030 - March 13, 2026Adobe: Marketo Engage Foundations
January 11, 2030 - March 13, 2026Industry Experience
Gaming, Media & Entertainment, Software & Internet, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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