Elshan Jabrayilzade

Founded an independent platform kyno.az promoting cinema culture in Azerbaijan through reviews, podcasts, and editorials; built a 10,000+ audience across social media. Managed a small creative team, oversaw content planning, publishing schedules, and campaign direction. Partnered with film festivals and cultural institutions to expand audience and event participation. Produced and edited digital content while supervising social-media management, branding, and audience engagement. Ran paid social campaigns via Meta Ads Manager with A/B testing and analytics to optimise reach and conversion.

Oversee daily content production for 100+ casino and sports betting affiliate websites, ensuring localisation accuracy and SEO alignment across multiple markets. Led multilingual content campaigns targeting English, Portuguese, and Spanish audiences, achieving a 35% increase in organic traffic and 20% higher engagement in three months. Executed keyword research, on-page optimisation, and competitor analysis using WordPress, Strapi, and Semrush. Monitored performance in GA4 and Tag Manager, reducing bounce rate by 18% and improving CTR on key pages. Collaborated with designers, SEO specialists, and affiliate managers to plan landing-page structures, promotional copy, and visuals aligned with campaign KPIs.

Wrote the official festival catalogue, press releases, and online content; contributed to international outreach and editorial direction.