I am a Social Media Marketing Manager with 7 years of social media management experience, currently working at Taboola. Previously, I worked at PrestigePEO and 5WPR. Past clients include Sodastream, Sparkling Ice, and Under the Canopy. Previous experience also includes Social Media Management at NYU's Environmental and Animal Studies Department. From supporting teams to developing full social media strategies and reporting, I'm a motivated team member with a flexible work style - ready to lead and change to execute projects on time with high-quality content. Graduated from New York University in May 2020 in Media, Culture, and Communication with a focus on Interaction and Social Processes, as well as Images and Screen Studies. I have linked these fields of study to my other interests by minoring in Child and Adolescent Mental Health Studies (CAMS) and Studio Art. From marketing internships to media management within school clubs, I put energy into media-oriented service positions within my university. For example, I was operating as the head of Service for NYU's National Residence Hall Honorary to educate pupils about service resources in New York City, running events for volunteers, and coordinating guest speakers and visits from leaders within large service organizations.

Elyzia Zhang

I am a Social Media Marketing Manager with 7 years of social media management experience, currently working at Taboola. Previously, I worked at PrestigePEO and 5WPR. Past clients include Sodastream, Sparkling Ice, and Under the Canopy. Previous experience also includes Social Media Management at NYU's Environmental and Animal Studies Department. From supporting teams to developing full social media strategies and reporting, I'm a motivated team member with a flexible work style - ready to lead and change to execute projects on time with high-quality content. Graduated from New York University in May 2020 in Media, Culture, and Communication with a focus on Interaction and Social Processes, as well as Images and Screen Studies. I have linked these fields of study to my other interests by minoring in Child and Adolescent Mental Health Studies (CAMS) and Studio Art. From marketing internships to media management within school clubs, I put energy into media-oriented service positions within my university. For example, I was operating as the head of Service for NYU's National Residence Hall Honorary to educate pupils about service resources in New York City, running events for volunteers, and coordinating guest speakers and visits from leaders within large service organizations.

Available to hire

I am a Social Media Marketing Manager with 7 years of social media management experience, currently working at Taboola. Previously, I worked at PrestigePEO and 5WPR. Past clients include Sodastream, Sparkling Ice, and Under the Canopy. Previous experience also includes Social Media Management at NYU’s Environmental and Animal Studies Department.

From supporting teams to developing full social media strategies and reporting, I’m a motivated team member with a flexible work style - ready to lead and change to execute projects on time with high-quality content.

Graduated from New York University in May 2020 in Media, Culture, and Communication with a focus on Interaction and Social Processes, as well as Images and Screen Studies. I have linked these fields of study to my other interests by minoring in Child and Adolescent Mental Health Studies (CAMS) and Studio Art. From marketing internships to media management within school clubs, I put energy into media-oriented service positions within my university. For example, I was operating as the head of Service for NYU’s National Residence Hall Honorary to educate pupils about service resources in New York City, running events for volunteers, and coordinating guest speakers and visits from leaders within large service organizations.

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Work Experience

Digital Marketing Specialist at Tactical Tokens
January 2, 2021 - March 2, 2021
Built a 2-month marketing plan; campaigned 8 influencers; created content calendars; performed community engagement; curated Influencer Blackbook; built relationships with 50+ influencers; liaised between teams & executives.
Media Manager at New York University, Department of Environmental & Animal Studies
September 2, 2018 - May 2, 2020
Founded department Instagram & Media Team; grew viewership by +4000%; started Alumni & Faculty spotlight campaigns; conducted interviews & filmed 50+ interviews & events; produced 20+ videos; 40+ event flyers & presentations; liaised with external organizations to increase university relations.
Digital Coordinator at 5WPR
March 1, 2021 - April 1, 2022
Developed social strategy; performed owned & competitive analyses to plan, create, & distribute effective content. Curated content focusing on marketing goals & KPIs. Tracked campaigns weekly & monthly. Performed analysis utilizing boolean code & drew insights from data. Managed influencer relations & social campaigns.
Social Media Specialist at Prestige PEO
April 2, 2022 - June 30, 2023
Curated social strategy & execution; set & tracked KPIs. Created campaigns to support go-to-market strategies including SEO, email marketing, & social. Implemented best SEO practices & website optimization. Conducted market research. Curated content across local channels for EMEA, APAC, LATAM markets.
Sr. Marketing Manager at Taboola
August 2, 2023 - Present
Creates cohesive global social strategy across 12 channels; driving +398.7% engagement, +270.6% views, & +2.3k followers YoY. Leads brand differentiation between Taboola and hero product, “Realize.” Generates +476.6% engagement, +339.1% clicks, & +52% impressions during Realize launch in collaboration with PR, execs, PMM, & local marketers. Fosters executive relationships to expand reach; results in +25% performance increase vs owned channels. Leads social reporting against KPIs; creates & manages 10+ large-scale campaigns per year.

Education

Bachelor of Science in Media, Cultures, & Communications at New York University
January 11, 2030 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet