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Hi, I’m Emaan, a marketing automation and content professional with a strong background in Pardot administration, content creation, and technical writing. I help businesses streamline their marketing operations and create content that connects, converts, and informs. I specialize in: Pardot Administration: Building automations, scoring models, engagement programs, and reporting dashboards that improve lead management and campaign visibility. Content and Copywriting: Writing blogs, email campaigns, and web content that align with brand voice and drive measurable engagement. Technical Writing: Creating process documentation, platform guides, and user resources for marketing and SaaS products. I’ve worked with both enterprise and nonprofit organizations, including Infor and the International Rescue Committee, managing complex marketing systems and producing clear, effective content. My focus is always on combining creativity with data to deliver results that matter. If you need an experienced Pardot specialist or a writer who understands both storytelling and systems, I’d love to help you reach your goals.…Hi, I’m Emaan, a marketing automation and content professional with a strong background in Pardot administration, content creation, and technical writing. I help businesses streamline their marketing operations and create content that connects, converts, and informs. I specialize in: Pardot Administration: Building automations, scoring models, engagement programs, and reporting dashboards that improve lead management and campaign visibility. Content and Copywriting: Writing blogs, email campaigns, and web content that align with brand voice and drive measurable engagement. Technical Writing: Creating process documentation, platform guides, and user resources for marketing and SaaS products. I’ve worked with both enterprise and nonprofit organizations, including Infor and the International Rescue Committee, managing complex marketing systems and producing clear, effective content. My focus is always on combining creativity with data to deliver results that matter. If you need an experienced Pardot specialist or a writer who understands both storytelling and systems, I’d love to help you reach your goals.

Emaan Elahi

Marketing Automation Specialist, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Emaan, a marketing automation and content professional with a strong background in Pardot administration, content creation, and technical writing. I help businesses streamline their marketing operations and create content that connects, converts, and informs. I specialize in: Pardot Administration: Building automations, scoring models, engagement programs, and reporting dashboards that improve lead management and campaign visibility. Content and Copywriting: Writing blogs, email campaigns, and web content that align with brand voice and drive measurable engagement. Technical Writing: Creating process documentation, platform guides, and user resources for marketing and SaaS products. I’ve worked with both enterprise and nonprofit organizations, including Infor and the International Rescue Committee, managing complex marketing systems and producing clear, effective content. My focus is always on combining creativity with data to deliver results that matter. If you need an experienced Pardot specialist or a writer who understands both storytelling and systems, I’d love to help you reach your goals.…Hi, I’m Emaan, a marketing automation and content professional with a strong background in Pardot administration, content creation, and technical writing. I help businesses streamline their marketing operations and create content that connects, converts, and informs. I specialize in: Pardot Administration: Building automations, scoring models, engagement programs, and reporting dashboards that improve lead management and campaign visibility. Content and Copywriting: Writing blogs, email campaigns, and web content that align with brand voice and drive measurable engagement. Technical Writing: Creating process documentation, platform guides, and user resources for marketing and SaaS products. I’ve worked with both enterprise and nonprofit organizations, including Infor and the International Rescue Committee, managing complex marketing systems and producing clear, effective content. My focus is always on combining creativity with data to deliver results that matter. If you need an experienced Pardot specialist or a writer who understands both storytelling and systems, I’d love to help you reach your goals.

Available to hire

Hi, I’m Emaan, a marketing automation and content professional with a strong background in Pardot administration, content creation, and technical writing. I help businesses streamline their marketing operations and create content that connects, converts, and informs.

I specialize in:

Pardot Administration: Building automations, scoring models, engagement programs, and reporting dashboards that improve lead management and campaign visibility.

Content and Copywriting: Writing blogs, email campaigns, and web content that align with brand voice and drive measurable engagement.

Technical Writing: Creating process documentation, platform guides, and user resources for marketing and SaaS products.

I’ve worked with both enterprise and nonprofit organizations, including Infor and the International Rescue Committee, managing complex marketing systems and producing clear, effective content. My focus is always on combining creativity with data to deliver results that matter.

If you need an experienced Pardot specialist or a writer who understands both storytelling and systems, I’d love to help you reach your goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Intermediate

English

Fluent

Urdu

Fluent

Work Experience

Senior Manager Marketing Operations at EM AAN E LA H I

October 1, 2024 - Present

Designed and executed multi-step email campaigns using Pardot (Marketing Cloud Account Engagement), implemented triggered journeys and dynamic segments to improve engagement and conversion rates. Wrote nurture email copy tailored to audience segments to drive engagement and MQL conversion. Collaborated cross-functionally to ensure data hygiene and integration between Salesforce, Pardot, DOMO, and Zoominfo. Authored technical documentation and step-by-step playbooks on how to use Pardot including campaign setup, segmentation rules, dynamic content, and lead scoring models to onboard new team members and ensure consistent execution. Created a 'Temperature Gauge' lead scoring model to quantify lead readiness for efficient sales prioritization, contributing to higher conversion rates. Used Salesforce Agentforce to streamline Pardot campaign planning, segmentation logic, and automation strategy recommendations. Leveraged generative AI (ChatGPT, Gemini) to speed up content QA, documentation,

Remote Product Manager - Supporter and Client Journeys at International Rescue Committee

September 30, 2024 - August 8, 2025

Led the strategic roadmap for email, events, and mobile platforms (Pardot, Blackthorn, Mobile Commons, Canva), optimizing donor engagement and operational efficiency through targeted marketing efforts. Led end-to-end migration from Acoustic to Account Engagement (Pardot), including platform setup, data mapping, system integration, and campaign rebuilds to ensure seamless continuity and improved automation performance. Authored a 30-page Pardot Email Platform Guide providing teams with strategic insights and best practices to maximize platform effectiveness. Developed, built, and executed over 100 robust email automation workflows (including A/B/multivariate testing flows) and 150+ segmentation queries across six global markets, driving engagement and conversions. Designed and implemented multilingual landing pages, web forms, and email preference centers enhancing lead generation and user experience. Monitored and improved email deliverability using tools like Inbox Monster and Google

Business Intelligence Analyst at Gartner

July 1, 2020 - August 8, 2025

Managed the 2020 Product Roadmap, collaborating with stakeholders to align business goals with technological advancements. Conducted in-depth technical analysis and developed mockups, process workflows, and detailed requirements, ensuring successful product launches. Created comprehensive training materials and conducted training sessions for the Sales Team, facilitating the successful adoption of new product features.

Intern at Boston Consulting Group (BCG)

September 30, 2019 - August 8, 2025

Owned content strategy and execution for email campaigns in the Telco and Media sector. Wrote and optimized newsletters and campaign copy tailored to segmented audiences. Used CRM insights and A/B testing to refine messaging, boost engagement, and drive conversions.

Marketing Program Specialist at Lennox International

August 1, 2018 - August 8, 2025

Developed and implemented strategies to achieve marketing goals for various programs, brands, and market segments, contributing to revenue targets. Improved sales team effectiveness by 15% through data analysis, providing actionable metrics to meet monthly targets. Owned end-to-end email execution in Mailchimp as Email Manager, including strategy, segmentation, template setup, design, and copywriting.

Senior Manager - Marketing at Pardot (Salesforce Account Engagement)

October 1, 2025 - October 21, 2025

Led the strategic roadmap for email, events, and mobile platforms (Pardot, Blackthorn, Mobile Commons, Canva), optimizing donor engagement and operational efficiency through targeted marketing efforts. Drove a data-driven migration strategy, including end-to-end migration from Acoustic to Account Engagement, platform setup, data mapping, system integration, and campaign rebuilds to ensure seamless continuity and improved automation. Led a large-scale data-cleanup initiative reducing missing fields by 60% via Salesforce enrichment and ZoomInfo mapping; championed AI-driven automation and predictive engagement scoring to scale campaign execution. Gathered and translated requirements from Sales, Marketing and Strategy teams into actionable updates; authored technical documentation and step-by-step playbooks for Pardot usage, campaign setup, segmentation rules, dynamic content, and lead scoring; onboarded new team members for consistent execution across global teams. Spearheaded content QA

Remote Product Manager - Supporter and Client Journeys at Pardot (Salesforce Account Engagement)

September 1, 2024 - October 21, 2025

Led the strategic roadmap for email, events, and mobile platforms (Pardot, Blackthorn, Mobile Commons, Canva), optimizing donor engagement and operational efficiency through targeted marketing efforts. Managed end-to-end migration from Acoustic to Account Engagement (Pardot), including platform setup, data mapping, system integration, and campaign rebuilds to ensure seamless continuity and improved automation performance. Executed large-scale data cleanup initiative reducing missing fields by 60% through Salesforce enrichment and ZoomInfo mapping; drove segmentation accuracy and campaign targeting. Championed AI and automation innovation, piloting predictive engagement scoring models and workflow automations to scale campaign execution. Gathered and translated requirements from Sales, Marketing and Strategy teams into actionable system updates; created playbooks and documentation; onboarded new hires; used generative AI for content QA, documentation, and troubleshooting; built 100+ wor