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I am a dedicated and award-winning digital creative specializing in user experience design and strategy. I excel at leading teams, fostering effective communication, and implementing project management processes to drive impactful results. I use UX methodologies and strategic planning to craft cohesive brand experiences across digital platforms. I prioritize user needs to deliver design solutions that drive measurable outcomes. I collaborate with CRO, development, product design, and marketing teams to translate research into scalable systems, optimize content discovery, and foster engagement. My leadership roles at WP Engine and MedStudy have shaped how I mentor teams, drive strategy, and build processes that improve cross-team collaboration and efficiency.…I am a dedicated and award-winning digital creative specializing in user experience design and strategy. I excel at leading teams, fostering effective communication, and implementing project management processes to drive impactful results. I use UX methodologies and strategic planning to craft cohesive brand experiences across digital platforms. I prioritize user needs to deliver design solutions that drive measurable outcomes. I collaborate with CRO, development, product design, and marketing teams to translate research into scalable systems, optimize content discovery, and foster engagement. My leadership roles at WP Engine and MedStudy have shaped how I mentor teams, drive strategy, and build processes that improve cross-team collaboration and efficiency.

Emily Acanfora

UX Designer, Web Designer, Product Designer, +1

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I am a dedicated and award-winning digital creative specializing in user experience design and strategy. I excel at leading teams, fostering effective communication, and implementing project management processes to drive impactful results. I use UX methodologies and strategic planning to craft cohesive brand experiences across digital platforms. I prioritize user needs to deliver design solutions that drive measurable outcomes. I collaborate with CRO, development, product design, and marketing teams to translate research into scalable systems, optimize content discovery, and foster engagement. My leadership roles at WP Engine and MedStudy have shaped how I mentor teams, drive strategy, and build processes that improve cross-team collaboration and efficiency.…I am a dedicated and award-winning digital creative specializing in user experience design and strategy. I excel at leading teams, fostering effective communication, and implementing project management processes to drive impactful results. I use UX methodologies and strategic planning to craft cohesive brand experiences across digital platforms. I prioritize user needs to deliver design solutions that drive measurable outcomes. I collaborate with CRO, development, product design, and marketing teams to translate research into scalable systems, optimize content discovery, and foster engagement. My leadership roles at WP Engine and MedStudy have shaped how I mentor teams, drive strategy, and build processes that improve cross-team collaboration and efficiency.

Available to hire

I am a dedicated and award-winning digital creative specializing in user experience design and strategy. I excel at leading teams, fostering effective communication, and implementing project management processes to drive impactful results. I use UX methodologies and strategic planning to craft cohesive brand experiences across digital platforms.

I prioritize user needs to deliver design solutions that drive measurable outcomes. I collaborate with CRO, development, product design, and marketing teams to translate research into scalable systems, optimize content discovery, and foster engagement. My leadership roles at WP Engine and MedStudy have shaped how I mentor teams, drive strategy, and build processes that improve cross-team collaboration and efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Web UX Designer at WP Engine

January 1, 2023 - Present

Led the establishment of a robust UXR framework, conducted usability analyses via surveys, A/B tests, and pre/post assessments; guided content strategy and information architecture for a new resource center; built and streamlined a project management process in Asana; collaborated with CRO, development, product design, and marketing to deliver user-centric web experiences; developed wireframes, components, prototypes, and user flows in Figma; launched multiple WordPress pages with SEO, keyword strategies, and personalization initiatives; served as Site Lead for Virtual Americas, driving engagement across a 350+ member remote community.

Digital Design Lead at MedStudy

January 1, 2018 - January 1, 2023

Established and advanced the brand’s digital presence; bridged marketing and development through UX strategy; mentored team members and provided creative direction for social media, email campaigns, digital and print marketing materials; introduced Canva for efficient social content production; managed e-commerce site via custom Liquid code on Shopify, improved SEO and accessibility, and supported content optimization and analytics; created wireframes and prototypes for digital training tools.

Web Strategist & Designer at Freelance

January 1, 2012 - Present

Concepts and develops full websites including auditing user experience, creating wireframes, product design, prototypes, and user interfaces; creates full branding and identity systems; codes websites and builds custom WordPress templates; designs social media campaigns and web banners.

Senior Art Director at Benchworks

January 1, 2017 - January 1, 2018

Led client interaction, planning, and presentation; scoped the design process and deliverables for proposals/SOWs; initiated a company-wide social media plan; managed full site designs, logos, branding, ad campaigns, collateral, web banners, and email campaigns for pharmaceutical and non-pharmaceutical clients.

Associate Art Director at Liquid Interactive

January 1, 2014 - January 1, 2017

Mentored and managed teams; provided art direction for award-winning responsive websites, interactive advertising campaigns, product UI, and branding; developed an internship program and contributed to hiring; negotiated contracts with vendors and printers; served as company liaison.

Lead Designer at Sposto Interactive

January 1, 2014 - January 1, 2014

Lead Designer for the Scripps Networks Interactive account (HGTV, Food Network, Cooking Channel, DIY Network); handled web design, branding, interactive advertising campaigns, web banners; contributed to client planning, presentations, and business development.