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I am a results-driven digital marketing professional based in Bucharest, Romania, with extensive experience leading marketing initiatives for regional and USA-based clients. As a Digital Marketing Manager at TRANSIRIS IT CONSULTINGS SRL and previously at PayPoint, I specialize in demand generation, lead generation, ROI optimization, and cross-channel campaigns across Meta, LinkedIn, and more. I enjoy building data-driven marketing funnels, aligning cross-functional teams, and creating compelling content and collateral. I value clear communication, measurable outcomes, and hands-on collaboration with clients to drive growth.…I am a results-driven digital marketing professional based in Bucharest, Romania, with extensive experience leading marketing initiatives for regional and USA-based clients. As a Digital Marketing Manager at TRANSIRIS IT CONSULTINGS SRL and previously at PayPoint, I specialize in demand generation, lead generation, ROI optimization, and cross-channel campaigns across Meta, LinkedIn, and more. I enjoy building data-driven marketing funnels, aligning cross-functional teams, and creating compelling content and collateral. I value clear communication, measurable outcomes, and hands-on collaboration with clients to drive growth.

Grigore Ema

Growth Marketer, Brand Strategist, Content Strategist, +7

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I am a results-driven digital marketing professional based in Bucharest, Romania, with extensive experience leading marketing initiatives for regional and USA-based clients. As a Digital Marketing Manager at TRANSIRIS IT CONSULTINGS SRL and previously at PayPoint, I specialize in demand generation, lead generation, ROI optimization, and cross-channel campaigns across Meta, LinkedIn, and more. I enjoy building data-driven marketing funnels, aligning cross-functional teams, and creating compelling content and collateral. I value clear communication, measurable outcomes, and hands-on collaboration with clients to drive growth.…I am a results-driven digital marketing professional based in Bucharest, Romania, with extensive experience leading marketing initiatives for regional and USA-based clients. As a Digital Marketing Manager at TRANSIRIS IT CONSULTINGS SRL and previously at PayPoint, I specialize in demand generation, lead generation, ROI optimization, and cross-channel campaigns across Meta, LinkedIn, and more. I enjoy building data-driven marketing funnels, aligning cross-functional teams, and creating compelling content and collateral. I value clear communication, measurable outcomes, and hands-on collaboration with clients to drive growth.

Available to hire

I am a results-driven digital marketing professional based in Bucharest, Romania, with extensive experience leading marketing initiatives for regional and USA-based clients. As a Digital Marketing Manager at TRANSIRIS IT CONSULTINGS SRL and previously at PayPoint, I specialize in demand generation, lead generation, ROI optimization, and cross-channel campaigns across Meta, LinkedIn, and more.

I enjoy building data-driven marketing funnels, aligning cross-functional teams, and creating compelling content and collateral. I value clear communication, measurable outcomes, and hands-on collaboration with clients to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Italian

Intermediate

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Senior Marketing Manager, Strategy Department at Transiris

October 1, 2022 - Present

Senior Marketing Manager in the Strategy department at Transiris, a global marketing agency serving Top 500 Forbes companies. Led demand generation, lead generation, and ABM initiatives; integrated programmatic advertising into client funnels; managed budgets from $20k to $167k. Achievements include a 45% increase in impressions and clicks for ThermoFisher's global awareness and consideration campaigns across Meta, LinkedIn, and Twitter; a 100% increase in ROAS by implementing a new e-commerce strategy for Lab Chemical Components; and a 25% ROAS increase for Howard Leight.

Digital Marketing Manager at ExpertMind Romania

October 1, 2022 - October 1, 2025

Created and executed the marketing strategy and product marketing in collaboration with product owners; led the rebranding, encompassing brand strategy and visual identity; managed multichannel marketing campaigns focused on sales growth.

Marketing & PR Director at PayPoint UK

November 1, 2020 - October 1, 2025

Led trade marketing initiatives, strengthened relationships with trade channels of small shops in Romania, and promoted PayPoint brand to public institutions, telecoms, and insurance companies. Directed PR strategy and marketing research; oversaw development of a mobile app for bill payment using Agile methods.

Marketing Account Manager at New Elite Strategy - Marketing Agency

November 1, 2017 - October 1, 2025

Managed marketing accounts for clients including Vodafone, OTP Bank, Allianz Tiriac, Metropolitan Life, Transilana, Oltina, Metro, Metecom, Lilla Rosa. Responsible for marketing strategy, product marketing, and project management.

Senior Marketing Manager at Transiris - global marketing agency

October 1, 2022 - Present

Currently leading digital marketing strategy for B2B & B2B2C clients across Meta, LinkedIn, and Twitter. Achievements include 45% increase in impressions and clicks for ThermoFisher global awareness and consideration campaigns, 100% ROAS growth via a new e-commerce strategy for Lab chemical components, 25% ROAS increase for Howard Leight, and effective budget management from $20k to $167k. Responsibilities also include demand and lead generation, funnel development, programmatic advertising integration, and ABM tactics.

Digital Marketing Manager at ExpertMind (Romania) - Top accounting and financial consulting company

October 1, 2022 - October 1, 2025

Developed and executed marketing strategy and product marketing initiatives in collaboration with product owners; led rebranding efforts including brand strategy and visual identity; managed multichannel marketing campaigns. Achievements include ROAS 8:1 for a multichannel offering campaign targeting SMEs, a 15% increase in Black Friday sales for legal services, and 80% completion of a brand refresh.

Marketing & PR Director at PayPoint - UK

November 1, 2020 - October 1, 2025

Led marketing and PR efforts to promote bill payment and recurrent payments services; expanded relationships with trade chains of small shops in Romania; developed PR strategies and coordinated agencies; drove market research and campaigns to raise brand visibility.

Marketing Account Manager at New Elite Strategy - marketing agency

November 1, 2017 - October 1, 2025

Served clients such as Vodafone, OTP Bank, Allianz Tiriac, Metropolitan Life, Transilana, Oltina, Metro, Metecom, Lilla Rosa. Responsibilities included developing marketing strategies, product marketing in collaboration with product owners, brand rebranding projects, and managing multichannel campaigns with sales impact.

Senior Marketing Manager / Strategy Department at Transiris

October 1, 2022 - Present

Lead digital and multi-channel marketing strategy for agency clients, including B2B and B2C initiatives. Drove significant campaign performance improvements: 45% increase in impressions and clicks for ThermoFisher global campaigns across Meta, LinkedIn, and Twitter; 100% ROAS increase through a new e-commerce strategy for lab chemical components; 25% ROAS increase for Howard Leight in Meta campaigns. Managed budgets ranging from $20k to $167k and optimized allocation across channels to maximize ROI.

Digital Marketing Manager at ExpertMind

October 1, 2022 - October 1, 2025

Developed and executed demand generation and lead generation campaigns with success metrics including ROI, ROAS, CPC, CPA, and CLTV. Built and optimized sales funnels for B2B and B2B2C models, integrated programmatic advertising and digital tactics into the client funnel, and crafted value propositions, buyer personas, and marketing collateral tailored to target audiences and advertising channels.

Marketing & PR Director at PayPoint

November 1, 2020 - October 1, 2025

Led marketing and PR for a UK-based payments company. Achieved a 13% uplift in trade marketing sales through an effective incentive program; spearheaded the development of a mobile bill-payment app using Agile methodology; contributed to charitable initiatives and built digital platforms for dog adoptions in collaboration with foundations.

Marketing Account Manager at New Elite Strategy

November 1, 2017 - October 1, 2025

Managed marketing accounts for high-profile clients (Vodafone, OTP Bank, Allianz Tiriac, Metropolitan Life, etc.), developing and executing integrated campaigns and reporting on performance. Built and maintained client relationships, and contributed to strategy development across multiple industries.

Senior Marketing Manager / Strategy Department at TRANSIRIS - Global Marketing Agency

October 1, 2022 - Present

Leading digital marketing strategy for agency clients in B2B & B2B2C models with USA headquarters and global operations. Achievements include a 45% lift in impressions and clicks for ThermoFisher campaigns across Meta, LinkedIn, and Twitter; 100% ROAS uplift by implementing a new e-commerce strategy for lab chemical components; 25% ROAS increase for Howard Leight in Meta campaigns; effective budget utilization within $20k-$167k.

Marketing & PR Director at PayPoint - UK

November 1, 2020 - October 1, 2025

Led multi-channel marketing and PR initiatives, achieving a 13% increase in trade marketing sales through an incentive program; led mobile app development for bill payments using Agile; supported charitable initiatives with digital platforms for adoptions.

Marketing Account Manager at New Elite Strategy - Marketing Agency

November 1, 2017 - October 1, 2025

Managed marketing accounts for clients such as Vodafone, OTP Bank, Allianz Tiriac, Metropolitan Life, Transilana, Oltina, Metro, Metecom, Lilla Rosa; responsibilities included developing marketing strategy, client coordination, and executing multi-channel campaigns.

Digital Marketing Manager at ExpertMind - Romania

October 1, 2022 - October 1, 2025

Oversaw digital marketing for a leading Romanian accounting and financial consulting firm. Achievements include ROAS 8:1 for a multichannel SME funding campaign; 15% sales target increase for Black Friday campaign for legal services; 80% completion of a brand refresh including strategy and visual identity.

Senior Marketing Manager at Transiris

October 1, 2022 - Present

Leading digital marketing strategy for global B2B clients. Achievements include a 45% lift in impressions and clicks for Thermo Fisher global campaigns across Meta, LinkedIn, and Twitter; a 100% increase in ROAS by implementing a new e-commerce strategy for lab chemical components; a 25% ROAS increase for an Howard Leight Meta campaign; and efficient budget management ranging from $20k to $167k. Responsibilities include creating digital marketing strategies for agency clients, developing demand and lead generation campaigns with ROI/ROAS/CPC/CPA/CLTV metrics, designing B2B sales funnels, integrating programmatic advertising, and implementing ABM tactics.

Digital Marketing Manager at ExpertMind

October 1, 2022 - October 1, 2025

Led marketing strategy for a top accounting and financial consulting firm. Achievements include ROAS 8:1 for a multichannel offering targeting SME funding, a 15% increase in Black Friday sales targets for legal services, and 80% completion of a rebranding effort including brand strategy and visual identity. Responsibilities encompassed creating marketing and product marketing strategies with product owners, overseeing rebranding projects, and managing multichannel marketing campaigns with a focus on sales outcomes.

Marketing & PR Director at PayPoint

November 1, 2020 - October 1, 2025

Led trade marketing and PR for a UK-based leader in bill payment and recurring cash & card payments. Achievements include a 13% increase in trade marketing sales through an incentive program, development of a mobile bill payment app using Agile methodologies, and recognition as one of the top 100 marketing managers for a TV campaign in collaboration with Western Union. Responsibilities included boosting sales via retailer network, promoting PayPoint to public institutions and service providers, overseeing PR strategy and agencies, and conducting marketing research.

Marketing Account Manager at New Elite Strategy

November 1, 2017 - October 1, 2025

Managed accounts for clients including Vodafone, OTP Bank, Allianz Tiriac, Metropolitan Life, and others. Responsibilities included developing marketing and product strategies with product owners, coordinating branding and rebranding initiatives, and running multichannel campaigns to drive sales and engagement.

Digital Marketing Manager at TRANSIRIS IT CONSULTINGS SRL

January 1, 2021 - Present

Led digital marketing for agency clients (B2B and B2B2C) with USA HQ and global operations. Achievements include 45% increase in impressions and clicks for Thermo Fisher global awareness and consideration campaigns on Meta, LinkedIn, and Twitter; 100% increase in ROAS by implementing a new ecommerce strategy for LabChemicals components; 25% increase in ROAS for Howard Leight in Meta campaigns. Managed budgets ranging from 20k to 167k USD. Developed and implemented demand generation and lead generation campaigns with success metrics such as ROI, ROAS, CPC, CPA, and CLTV. Built marketing funnels for B2B campaigns, integrated programmatic advertising and digital tactics into client funnels, and supported ABM initiatives. Created value propositions and marketing collateral and contributed to landing pages, video content, and corporate websites tailored to target audiences.

Marketing Project Manager - Digital at Life Insurance & Corporate Insurance

December 1, 2016 - October 21, 2025

Developed go-to-market strategies for new product launches, increasing brand awareness and customer engagement. Built landing pages, SEO strategies, social media content, and community management. Analyzed market trends and consumer behavior to optimize campaigns and drive growth. Demonstrated strong project management and multitasking in a fast-paced environment by delivering timely campaigns and collateral in collaboration with cross-functional teams.

PayPoint Marketing & PR Director at PayPoint

November 1, 2020 - October 21, 2025

Led development of marketing and PR strategies; built a mobile app for bill payment using Agile methodology; improved customer engagement and satisfaction; collaborated with cross-functional teams to ensure seamless execution; analyzed market trends to optimize campaigns; managed budgets and vendor relationships.