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I’m Emilia Barreto, a seasoned marketing, communications and operations professional with 20+ years driving digital transformation and agile workflows across five countries. I’ve led 800+ projects for global brands like IBM, Lenovo, Bayer, Bosch, 3M, Unilever, Philips, P&G, Honda, PayPal, and more, delivering innovative products and services while optimizing processes and budgets. I thrive in fast-paced environments and excel at turning strategy into actionable plans that empower cross-functional teams and deliver measurable ROI. Recently, I’ve been expanding my expertise in AI and data-driven marketing, mentoring startups and building scalable marketing operations that blend creativity with technology. I’m passionate about coaching teams, sharing knowledge, and helping organizations grow through thoughtful leadership and practical execution.…I’m Emilia Barreto, a seasoned marketing, communications and operations professional with 20+ years driving digital transformation and agile workflows across five countries. I’ve led 800+ projects for global brands like IBM, Lenovo, Bayer, Bosch, 3M, Unilever, Philips, P&G, Honda, PayPal, and more, delivering innovative products and services while optimizing processes and budgets. I thrive in fast-paced environments and excel at turning strategy into actionable plans that empower cross-functional teams and deliver measurable ROI. Recently, I’ve been expanding my expertise in AI and data-driven marketing, mentoring startups and building scalable marketing operations that blend creativity with technology. I’m passionate about coaching teams, sharing knowledge, and helping organizations grow through thoughtful leadership and practical execution.

Emilia Barreto

Project Manager, Marketing Strategist, Growth Marketer, +7

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I’m Emilia Barreto, a seasoned marketing, communications and operations professional with 20+ years driving digital transformation and agile workflows across five countries. I’ve led 800+ projects for global brands like IBM, Lenovo, Bayer, Bosch, 3M, Unilever, Philips, P&G, Honda, PayPal, and more, delivering innovative products and services while optimizing processes and budgets. I thrive in fast-paced environments and excel at turning strategy into actionable plans that empower cross-functional teams and deliver measurable ROI. Recently, I’ve been expanding my expertise in AI and data-driven marketing, mentoring startups and building scalable marketing operations that blend creativity with technology. I’m passionate about coaching teams, sharing knowledge, and helping organizations grow through thoughtful leadership and practical execution.…I’m Emilia Barreto, a seasoned marketing, communications and operations professional with 20+ years driving digital transformation and agile workflows across five countries. I’ve led 800+ projects for global brands like IBM, Lenovo, Bayer, Bosch, 3M, Unilever, Philips, P&G, Honda, PayPal, and more, delivering innovative products and services while optimizing processes and budgets. I thrive in fast-paced environments and excel at turning strategy into actionable plans that empower cross-functional teams and deliver measurable ROI. Recently, I’ve been expanding my expertise in AI and data-driven marketing, mentoring startups and building scalable marketing operations that blend creativity with technology. I’m passionate about coaching teams, sharing knowledge, and helping organizations grow through thoughtful leadership and practical execution.

Available to hire

I’m Emilia Barreto, a seasoned marketing, communications and operations professional with 20+ years driving digital transformation and agile workflows across five countries. I’ve led 800+ projects for global brands like IBM, Lenovo, Bayer, Bosch, 3M, Unilever, Philips, P&G, Honda, PayPal, and more, delivering innovative products and services while optimizing processes and budgets. I thrive in fast-paced environments and excel at turning strategy into actionable plans that empower cross-functional teams and deliver measurable ROI.

Recently, I’ve been expanding my expertise in AI and data-driven marketing, mentoring startups and building scalable marketing operations that blend creativity with technology. I’m passionate about coaching teams, sharing knowledge, and helping organizations grow through thoughtful leadership and practical execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Back Office / Sales Analyst at IBM - Lenovo

December 31, 2009 - December 31, 2009

Tracked customer orders, identified issues across the process from purchase to manufacturing in China and shipping to the US/Canada; held the same role during Lenovo's acquisition of IBM's Personal Computer Division.

Digital Marketing Manager at Digii Consulting

December 31, 2012 - December 31, 2012

Started a digital marketing consultancy; worked with clients across industries in four countries; advised on social media monitoring, brand activation, website development, and growth marketing; conducted courses and trainings (over 300 students).

Digital Marketing Manager at Porta Advertising Agency

December 31, 2013 - December 31, 2013

Helped establish the digital marketing department and trained teams to create online campaigns (SEO, landing pages, blogs, and social media activation); expanded digital capabilities across clients and markets.

Global Digital Marketing Manager at International SOS

December 31, 2014 - December 31, 2014

Led global digital marketing; managed 40 regional offices worldwide in developing digital campaigns, SEO, websites, blogs, and social media activation; served as Interim Manager for eight months; received three performance awards.

Digital Marketing Consultant at Digii Consulting

December 31, 2019 - December 31, 2019

Founded and led a digital marketing consultancy; advised clients on digital marketing services; conducted courses and training for professionals in digital marketing and online advertising.

Senior Project Manager at Oliver Agency

December 31, 2023 - December 31, 2023

Delivered 300+ projects across online/offline campaigns for global brands; managed a Formula 1 sponsor campaign; helped establish agency operations in the Americas and grew the team from 9 to ~200 people; recruited and trained staff across Brazil, Mexico, Colombia, US and Canada.

Head of Operations at Made Advertising Agency MX

December 31, 2024 - December 31, 2024

Managed all operations, ensuring timely and accurate client deliverables; led a team of 50 creatives, account managers, freelancers, and third-party providers; implemented a new CRM system and improved processes/workflows to increase agility and reduce costs.