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Hi, I’m Emilie Murae, a UX Project Management professional with a strong background in ecommerce and digital marketing. I partner with brands to craft seamless online experiences and commercially driven omnichannel strategies. I love turning data into delightful user journeys and leading cross-functional teams to deliver measurable results. I help small to mid-sized businesses grow their online presence across markets by shaping ecommerce strategy, merchandising, email marketing, and digital activation. My passion is building customer-centric experiences that drive growth and engagement across web and mobile channels.…Hi, I’m Emilie Murae, a UX Project Management professional with a strong background in ecommerce and digital marketing. I partner with brands to craft seamless online experiences and commercially driven omnichannel strategies. I love turning data into delightful user journeys and leading cross-functional teams to deliver measurable results. I help small to mid-sized businesses grow their online presence across markets by shaping ecommerce strategy, merchandising, email marketing, and digital activation. My passion is building customer-centric experiences that drive growth and engagement across web and mobile channels.

Emilie Murae

UX Designer, Product Designer, Web Designer, +3

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Hi, I’m Emilie Murae, a UX Project Management professional with a strong background in ecommerce and digital marketing. I partner with brands to craft seamless online experiences and commercially driven omnichannel strategies. I love turning data into delightful user journeys and leading cross-functional teams to deliver measurable results. I help small to mid-sized businesses grow their online presence across markets by shaping ecommerce strategy, merchandising, email marketing, and digital activation. My passion is building customer-centric experiences that drive growth and engagement across web and mobile channels.…Hi, I’m Emilie Murae, a UX Project Management professional with a strong background in ecommerce and digital marketing. I partner with brands to craft seamless online experiences and commercially driven omnichannel strategies. I love turning data into delightful user journeys and leading cross-functional teams to deliver measurable results. I help small to mid-sized businesses grow their online presence across markets by shaping ecommerce strategy, merchandising, email marketing, and digital activation. My passion is building customer-centric experiences that drive growth and engagement across web and mobile channels.

Available to hire

Hi, I’m Emilie Murae, a UX Project Management professional with a strong background in ecommerce and digital marketing. I partner with brands to craft seamless online experiences and commercially driven omnichannel strategies. I love turning data into delightful user journeys and leading cross-functional teams to deliver measurable results.

I help small to mid-sized businesses grow their online presence across markets by shaping ecommerce strategy, merchandising, email marketing, and digital activation. My passion is building customer-centric experiences that drive growth and engagement across web and mobile channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

German

Advanced

Spanish; Castilian

Beginner

Work Experience

E-commerce & Marketing Consultant and Founder at Ride Digital

February 1, 2023 - Present

I help small businesses with big ambitions to surf on the wave of Digital. E-commerce & Webdesign: E-commerce & Website creation/optimisation; E-merchandising; Relaunch & Migration; Internationalisation; Strategy; Data Analytics. Digital Marketing: Email Marketing & A/B testings (Klaviyo) / CRM; Performance Marketing; SEO optimisation; Brand Marketing; Digital Omnichannel Strategy. Latest clients include Ortensia, Volaire, Winqs Sports, Lars Nysom, Evyinit, Emma & Noah, Future Stories, Yogalaxy, BergHoff.

Founder, E-commerce & Marketing Consultant at Ride Digital

February 1, 2023 - Present

E-commerce & Webdesign: e-commerce & Website creation/optimisation; E-merchandising; Relaunch & Migration; Internationalisation; Strategy; Data Analytics. Digital Marketing: Email Marketing & A/B testing (Klaviyo) / CRM; Performance Marketing; SEO; Brand Marketing; Digital Omnichannel Strategy. Led engagements for diverse clients; Oversaw a team; Defined omnichannel rollout plans.

E-commerce Manager at Daily Paper

January 1, 2023 - October 16, 2025

Defined e-commerce strategy, digital merchandising priorities, identified key opportunities, and led UX improvements across worldwide, UK & US shops; managed translation process; collaborated with Performance Marketing & Analytics; led a team of 4; planned omnichannel launches and launched a US webshop; highlighted Ajax x Daily Paper collaboration and internationalisation to French & German markets.

E-commerce Manager - Daily Paper Project | Not Selling Liquid at Daily Paper Project

January 1, 2022 - January 31, 2023

Defined ecommerce strategy in collaboration with Daily Paper (sales vs full price, etc.); defined Digital Merchandising strategy based on priorities, KPIs and fashion trends; identified opportunities and adapted UX (home, navigation, landing pages, merchandising); Email Marketing calendar and topics, run A/B tests; organised translation process; collaborated with Performance Marketing & Analytics; managed a team of 4 ecommerce specialists; suggested omnichannel rollout plans for major launches (collaborations, seasonal launches) across E-commerce, Email, Ads; launched a US webshop; highlighted Ajax x Daily Paper collaboration and internationalisation for French & German markets.

Senior E-Merchandiser at Crocs

November 1, 2021 - October 16, 2025

Consumer journey and onsite experience (e-commerce); merchandise product walls; define linking strategy for digital campaigns; brief Email Marketing on topics and calendar; KPI analysis (Omniture); partner with Global Teams for onsite experiences (Beneﬁt, Kurt Geiger, Beams); develop sandal category; first managerial experience supervising interns.

Senior E-Merchandiser at Crocs Hooftdorp

April 1, 2021 - November 30, 2021

Consumer journey and UX on Crocs.com – Digital Marketing Lead; Merchandise Product Walls; defined onsite linking strategy for Digital Marketing Campaigns (E-commerce, email & ads); briefed Email Marketing Teams on topics and calendar; analyzed Digital KPIs (Omniture & Contentsquare); partnered with Global Teams to define onsite experience for collaborations; developed sandal category on E-commerce; first managerial experience – recruitment, onboarding and supervision of the intern.

Digital Merchandiser XCAT at Nike

March 1, 2021 - October 16, 2025

Nike.com merchandising across categories; product walls (All products, New Arrivals, Bestsellers); KPI reporting; define linking strategy for campaigns (E-commerce, Email & Ads); select products for email; identify marketplace trends and convert to opportunities; adapt global navigation for key moments; defined sustainability consumer journey.

Digital Merchandiser XCAT at Nike

January 1, 2020 - March 31, 2021

Nike XCAT Consumer journey and UX on Nike.com – Digital Marketing Lead; Merchandise cross-category Product Walls; analyze and report on Digital KPIs; define linking strategy for XCAT Marketing campaigns (E-commerce, Email & Ads); provide products to be highlighted in Email campaigns; identify trends and convert them into commercial opportunities; adapt Global Navigation to key Consumer Retail Moments; define Sustainability Consumer Journey on Nike.com; Highlight: contributed to the most successful Cyber Week ever (at that time).

Digital Development (E-Commerce & App) at INTERSPORT | Nike

August 1, 2019 - October 16, 2025

Nike consumer journey and UX improvements on Intersport platform; support campaigns; create cross-gender banners; lead Running category digital project; develop Bra Finder Tool and implement for E-commerce; create Educational & Training App for store staff.

Digital Development (E-COMMERCE & APP) at INTERSPORT | Nike

August 1, 2018 - August 31, 2019

Nike Consumer Journey and UX improvement on Intersport platform; support with commercial campaigns; cross-gender strategy across banners; lead Running category Digital Project; Digital Product Project: Bra Finder Tool & implementation for Intersport E-commerce; Create Educational & Training App for Intersport store staff.

Product Manager Assistant - BU Running at Adidas

July 1, 2016 - October 16, 2025

Market analysis – sell-in, sell-out; create presentation materials & catalogs; develop sell-in tools for sales; visual merchandising – set up seasonal Running showroom.