I'm Emilie Wong, a UX/UI Designer based in Porto, Portugal. I have 5+ years in SaaS, leading discovery, translating insights into seamless user flows, and building accessible, high-performing interfaces for mobile and desktop. I specialize in organizing design systems and style libraries to keep frontend and backend teams aligned. I'm deeply passionate about longevity, recovery, and performance, and I love connecting people online and offline as a fitness racer, personal trainer, and community-run club leader. I currently coach a local Run Club in Porto, grow a creative community, and collaborate with coworking spaces to blend wellness with technology.…

Emilie Wong

I'm Emilie Wong, a UX/UI Designer based in Porto, Portugal. I have 5+ years in SaaS, leading discovery, translating insights into seamless user flows, and building accessible, high-performing interfaces for mobile and desktop. I specialize in organizing design systems and style libraries to keep frontend and backend teams aligned. I'm deeply passionate about longevity, recovery, and performance, and I love connecting people online and offline as a fitness racer, personal trainer, and community-run club leader. I currently coach a local Run Club in Porto, grow a creative community, and collaborate with coworking spaces to blend wellness with technology.…

Next availability:
August 3, 2026

I’m Emilie Wong, a UX/UI Designer based in Porto, Portugal. I have 5+ years in SaaS, leading discovery, translating insights into seamless user flows, and building accessible, high-performing interfaces for mobile and desktop. I specialize in organizing design systems and style libraries to keep frontend and backend teams aligned.

I’m deeply passionate about longevity, recovery, and performance, and I love connecting people online and offline as a fitness racer, personal trainer, and community-run club leader. I currently coach a local Run Club in Porto, grow a creative community, and collaborate with coworking spaces to blend wellness with technology.

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Language

English
Fluent
French
Intermediate
German
Intermediate
Chinese
Intermediate

Work Experience

Run Club Coach & Community Management at Runn Rave Porto
January 1, 2026 - Present
Organizing a local run community for digital nomads and creatives using event platforms, social media, and local outreach; managing partnerships with coworking spaces and fitness communities; driving participant retention through ongoing feedback and internal communications.
UX/UI Designer & Branding Specialist at Freelance / Self-employed
February 1, 2024 - Present
Designing user experiences and visual identities for SaaS and digital products, leading discovery, translating insights into usable flows, building accessible, high-performing interfaces across mobile and desktop, and organizing design systems and style libraries in collaboration with frontend/backend teams.
UX/UI Designer & Communications Specialist at Be Light AI
February 1, 2024 - Present
AI-driven UX/UI designer and communications specialist based in Porto, Portugal, with ~5 years of experience in web and mobile development for SaaS wellness tech. Leads discovery, maps user flows, and delivers friendly, accessible interfaces. Experience with design systems, rapid iteration, and usability testing to lift conversion and user retention.
Product Manager at Berlin Product Managers
November 1, 2023 - Present
Improved user retention by 20% and enhanced user flow by redesigning the UI for mobile and desktop apps using Gen AI, highlighting better accessibility and organized content management.
UX/UI Designer & Communications Specialist at Berlin Product Managers
November 1, 2023 - Present
Improved user retention by 20% by redesigning the UI for mobile and desktop apps using AI-assisted methods, with a focus on accessibility and content management. Conducted regular user interviews and surveys to inform ICPs, and redesigned the website to enhance SEO visibility, retention, and page-level engagement.
UX/UI Designer & Branding at Local Travel
June 1, 2023 - August 31, 2023
Grew the community to 5.5K followers on LinkedIn by creating a branding strategy to enhance brand identity across social media, email campaigns, Substack, and event presentations. Conducted wireframing and created mockups for landing pages, improved SEO visibility, and supported operations and user experience for monthly community events through open feedback cycles and analytics tracking.

Education

UX/UI Design Bootcamp at Ironhack Germany
March 1, 2023 - May 1, 2023
UX/UI Design Bootcamp at Ironhack Germany
March 1, 2023 - May 1, 2023

Qualifications

UX/UI Design Bootcamp Certification
January 11, 2030 - March 25, 2026

Industry Experience

Software & Internet, Professional Services, Healthcare, Education, Media & Entertainment
    BE LIGHT Meditation Mobile App
    BE LIGHT is a startup founded in Berlin by co-founders, Ivo Vossen, Oliver Smykacz, Ahilan Sundaralingam and advisor, Pascal Morgan. I joined the team in early 2024 as a UX/UI Designer and Communications & Branding Specialist. The product, using neuro-optimized light and sound healing frequencies, also known as audiovisual entrainment (AVE) are experienced by the user via device screen mobile device, laptop screen, desktop monitor, projector screen.] Their verticals include a web and mobile app, live events at conferences and wellbeing spaces, and a corporate well-being program that includes live sessions online and in-person. As BE LIGHT was transitioning from a B2C-sales focus to more B2B with the the introduction of their corporate well-being program for teams, they needed to revamp their user interface on the mobile and web app and overall branding on external communications to match the professionalism of market competitors in the wellness industry of the DACH region. My responsibilities included updating brand guidelines to reflect a modern feel and attract the company’s current user demographic, designing new physical displays and merchandise and digital assets used for marketing and social media, launching their new website reflecting new brand visuals and design as primary platform to communicate B2B client inquiries. With their mobile app, I redesigned the app interface’s to enhance more intuitive usability, user personalization, and clarified user goals, increasing user downloads and retention. I performed user interviews and user testing to improve the user experience and retention of app, conducted market research and competitor analysis of other meditation apps in the DACH region, reviewed user data analytics to improve structure of BE LIGHT sessions and how they are organized in an easy-to-use format, and collaborated with developers to define new features of the app such as profile screen, live team sessions, downloads screen, and promotional offer screens. I was also responsible for redesigning the app’s App Search Optimization graphics to increase app downloads from the iOS and Google Play stores. branding webdesigner designer…