I’m a designer from Des Moines
Results-driven Graphic Designer and Marketing Specialist with expertise in brand identity, web-accessible design, and digital graphics. Proven success in managing social media, optimizing engagement, and driving growth for startups. Skilled in data-driven marketing and lead generation through direct sales. Collaborative and focused on enhancing user experience and maintaining brand consistency.
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Objective: This project aims to develop a mobile app that enhances users’ lives through habit-building while deepening understanding of inclusion and accessibility. Using a design thinking approach, it emphasizes empathetic user research, habit-forming design, optional wearables integration, and compelling storytelling. Key deliverables include a video presentation, design documentation, and a prototype showcasing the user-centric, iterative design process. The project also explores intersectionality to better understand user priorities and applies inclusive design principles to address diverse needs.
Process:
• Brainstorm a mobile application that builds habits while also researching competitor apps in Miro.
• Created branding of application with style tile and brand guidelines in Adobe Illustrator.
• Created inclusive and diverse user personas to guide design decisions based on target audience needs with
Adobe Illustrator.
• Developed a application layout using Adobe XD, starting with a site map, wireframes, and prototypes.
• Developed accessibility features for 3 different user needs (limited mobility, leanguage barrier, and memory)
• User tested application to see intuitive nature of application and get user feedback
• Created video presentation of how to use the app in Adobe Animate and PremierPro
• Widened accessibility knowledge and ability to work with Adobe Animate and PremierPro
Objective: The objective of this project is to conduct an in-depth analysis of the current user experience of
[Existing Product/Service/Platform] and propose comprehensive redesign solutions to significantly enhance its usability, functionality, and overall user satisfaction
Process:
• Redesigned Kahoot.com homepage to address confusing layout, excessive text, and lack of brand cohesion.
• Conducted user research and testing; recorded results in Excel, showing tasks took over 10 seconds to
complete on original site.
• Created user personas to guide design decisions based on target audience needs.
• Developed a simplified, cohesive layout using Adobe XD, starting with a site map and wireframes.
• Re-tested redesigned homepage, reducing task completion time to under 10 seconds.
• Gained proficiency in Adobe XD and user testing techniques.
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