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Senior executive with 15+ years of experience leading talent, influencer, and social media strategies across entertainment, consumer, and nonprofit sectors. Skilled in building and scaling creator networks, cultivating partnerships, and developing campaigns that blend cultural relevance with measurable ROI. Trusted by executive leadership, founders, and CMOs to evaluate brand needs, design scalable systems, and deliver high-impact organizational transformation, both in-house and fractionally.…Senior executive with 15+ years of experience leading talent, influencer, and social media strategies across entertainment, consumer, and nonprofit sectors. Skilled in building and scaling creator networks, cultivating partnerships, and developing campaigns that blend cultural relevance with measurable ROI. Trusted by executive leadership, founders, and CMOs to evaluate brand needs, design scalable systems, and deliver high-impact organizational transformation, both in-house and fractionally.

Emily Horn

Creative Director, Social Media Manager, Content Creator, +3

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Senior executive with 15+ years of experience leading talent, influencer, and social media strategies across entertainment, consumer, and nonprofit sectors. Skilled in building and scaling creator networks, cultivating partnerships, and developing campaigns that blend cultural relevance with measurable ROI. Trusted by executive leadership, founders, and CMOs to evaluate brand needs, design scalable systems, and deliver high-impact organizational transformation, both in-house and fractionally.…Senior executive with 15+ years of experience leading talent, influencer, and social media strategies across entertainment, consumer, and nonprofit sectors. Skilled in building and scaling creator networks, cultivating partnerships, and developing campaigns that blend cultural relevance with measurable ROI. Trusted by executive leadership, founders, and CMOs to evaluate brand needs, design scalable systems, and deliver high-impact organizational transformation, both in-house and fractionally.

Available to hire

Senior executive with 15+ years of experience leading talent, influencer, and social media strategies across entertainment, consumer, and nonprofit sectors. Skilled in building and scaling creator networks, cultivating partnerships, and developing campaigns that blend cultural relevance with measurable ROI. Trusted by executive leadership, founders, and CMOs to evaluate brand needs, design scalable systems, and deliver high-impact organizational transformation, both in-house and fractionally.

Skills

Copywriting

Experience Level

Copywriting

Expert

Work Experience

Executive Director, Social Media & Communications at Beachbody (BODi)

November 1, 2021 - September 1, 2025

Led the strategic vision for brand storytelling across 15+ digital channels within a $2B company; oversaw content, influencer and communications teams to drive innovation, growth, and engagement. Produced 1,000+ content assets, achieving 475% growth in impressions, 460% increase in accounts reached, and 81% YoY engagement growth. Developed and executed innovative social-first content strategies, including long- and short-form videos, stills, graphics, captions, and memes aligned with business goals and platform best practices. Partnered with C-suite and cross-functional teams to align paid, owned, and influencer strategies, establishing performance frameworks with analytics and leadership alignment for 35+ brand launches. Conceived and launched the brand’s first original social content series with over 10M views, setting cultural relevance benchmarks and driving audience engagement. Unified messaging across brand verticals; produced social content for large-scale events (20K+ attende

Vice President, Social Media & Partnerships at trestique

September 1, 2017 - November 1, 2021

Led social strategy, influencer marketing, and brand partnerships for an independent beauty brand focused on innovation and sustainability. Built and led a 1,500+ creator ambassador network, driving a 418% increase in influencer sales and a 235% boost in content output. Developed and executed integrated marketing and sponsorship activation plans in collaboration with retail partners, brand teams, and social platforms; established an in-house content studio and cross-functional alignment with leadership to position influencer and social initiatives as key growth drivers. Managed influencer lifecycle including pitching, contracts, and creative oversight. Produced integrated social campaigns and live activations for audiences up to 40K attendees. Secured and nurtured agency, talent, and creator partnerships to expand brand visibility.

Director of Development at Ryan Seacrest Foundation

October 1, 2011 - September 1, 2017

Directed brand development, marketing, and content strategy for a national nonprofit expanding the Seacrest Studios brand across 10 U.S. cities. Built evergreen content including celebrity-driven storytelling campaigns, driving up to 500% growth in social reach. Directed events and social media strategies for national summits, ribbon-cuttings, and fundraising activities, coordinating on-site client support and live content coverage. Cultivated and managed in-person and digital partnerships with A-list talent nationwide, coordinating appearances, social media actions, content capture, and press liaison to maximize coverage and impact.