Emily

Lead digital development, communications, and online engagement strategy for an international nonprofit supporting children, youth, families, and communities across Asia. Manage the organization’s website, SEO, social media, digital content, newsletters, and online communications to strengthen visibility, audience engagement, and donor connection. Drive the Wix-to-WordPress digital transformation, including architecture, CMS configuration, content migration, SEO implementation, page development, donation functionality, and ongoing optimization. Create SEO-focused content and information architecture across program, donation, sponsorship, annual report, impact, and organizational pages. Manage multi-platform content strategy (Facebook, Instagram, TikTok, YouTube, LinkedIn) including editorial planning, copywriting, creative development, publishing, and performance analysis. Develop donor-focused storytelling, digital campaigns, and supporter journeys communicating program impact. Mana

Led the SEO/SEM team in developing and executing digital marketing strategies across SEO, SEM, email, social media, and website management. Increased client website traffic by 25% over six months through targeted SEO initiatives. Planned, managed, and analyzed Google Ads campaigns aligned with client objectives. Collaborated with development teams to improve technical SEO, website performance, and user experience. Used performance data and analytics to evaluate campaigns and refine digital strategy. Acted as primary client contact for SEO/SEM projects, managing requirements, scope, communication, and delivery. Led team workflows, resource allocation, training, and adoption of digital marketing best practices.

Led marketing activities across content, website, social media, branding, events, and internal communications in Myanmar and India. Developed communication strategies to support brand awareness, customer engagement, and loyalty initiatives. Led the marketing team and coordinated cross-functional content development. Managed marketing materials and campaigns from planning through publication.