I am a Creative and data-driven Digital Designer with 8+ years of experience in technology, specializing in UX design, high-performing websites, and full-funnel digital marketing strategies. I focus on boosting engagement, driving conversions, and elevating brand visibility through thoughtful design, UX, and performance marketing. I enjoy collaborating across disciplines to deliver user-centered experiences that blend aesthetics with rigorous analytics and measurable outcomes.

Emily Lauriana Alves

I am a Creative and data-driven Digital Designer with 8+ years of experience in technology, specializing in UX design, high-performing websites, and full-funnel digital marketing strategies. I focus on boosting engagement, driving conversions, and elevating brand visibility through thoughtful design, UX, and performance marketing. I enjoy collaborating across disciplines to deliver user-centered experiences that blend aesthetics with rigorous analytics and measurable outcomes.

Available to hire

I am a Creative and data-driven Digital Designer with 8+ years of experience in technology, specializing in UX design, high-performing websites, and full-funnel digital marketing strategies. I focus on boosting engagement, driving conversions, and elevating brand visibility through thoughtful design, UX, and performance marketing.

I enjoy collaborating across disciplines to deliver user-centered experiences that blend aesthetics with rigorous analytics and measurable outcomes.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Marketing at Davar
December 1, 2025 - Present
Video editing for social media and digital campaigns; creation of visual assets for posts, stories, and ads; planning and execution of social media marketing strategies; support for digital campaigns and promotional actions.
Digital Finance Operations Assistant at CasaArtur.com
May 1, 2025 - December 1, 2025
Developed an AI-powered chatbot & AI Agent to handle customer interactions from social media, fully integrated with WhatsApp; managed financial flows using UniPlus; processed payroll, and prepared profit and expense reports for accounting; integrated MarketUp ERP to manage inventory.
Marketing at Aston Marcas
November 1, 2023 - May 1, 2025
Designed and launched a fully responsive WordPress website, increasing lead generation by 40% within 3 months; developed email marketing funnels; managed multi-channel social media content; executed high-performing Google Ads campaigns that reduced CPC by 20% and increased site traffic by 45%; established a streamlined content and design workflow reducing project turnaround times by 30%.
Game Designer at SeaStudios
February 1, 2022 - December 1, 2023
Designed and implemented over 20 game levels using Unity, enhancing player engagement and retention; collaborated with illustrators to create immersive visual environments; led multiple playtesting sessions, identifying and reporting bugs that improved QA efficiency; created detailed level design documentation and conducted user feedback analysis to refine game mechanics and UX.
Web Assistant (Freelancer) at Ironlight Digital
March 1, 2020 - January 1, 2022
Optimized website performance and SEO, reducing load time by 50%; recovered 20% of abandoned carts through targeted email campaigns; streamlined product sourcing; handled returns and refunds with a customer-first approach, maintaining a 95% satisfaction rating; conducted usability audits and improved checkout/navigation flows.
UX Designer Intern (E-commerce) at Arena Marcas e Patentes
January 1, 2019 - January 1, 2020
Revamped product listings and pricing; used CRM and e-commerce analytics to design targeted email flows for cart recovery and lead nurturing; collaborated with marketing and sales to align ads, landing pages, and product pages for a consistent e-commerce experience; supported digital ad efforts by monitoring Google Ads leads and optimizing landing pages.
Store Assistant at Lojas REDE
April 1, 2015 - February 1, 2017
Delivered outstanding customer service with a 90% satisfaction rating; managed inventory restocking and organization, reducing stock discrepancies by 25%; assisted with promotional merchandising, increasing foot traffic and in-store conversions by 18%.

Education

Postgraduate Degree, Remote UX Engineering at PUC Minas
January 1, 2024 - March 1, 2026
Bachelor's in Game Technology at PUC Minas
August 1, 2017 - January 1, 2021
Technical High School Program, Hospitality Technician at Centro Federal de Educação Tecnológica de Minas Gerais
January 1, 2013 - January 1, 2014

Qualifications

Google Digital Marketing & E-commerce Professional Certificate
March 1, 2025 - December 30, 2025
Scrum Master Training
January 11, 2030 - December 30, 2025
Godot Engine
September 1, 2019 - December 30, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services