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Hi, I’m Emily Niland, a social-first creative generalist with 10+ years of experience ideating, executing, and evolving ideas across short-form video and social platforms. I love culture-driven concepts, hands-on production, and performance-informed iteration. I’m equally comfortable leading ideation, shipping content, and collaborating remotely with distributed teams—owning the creative voice and driving experimentation to deliver high-impact results.…Hi, I’m Emily Niland, a social-first creative generalist with 10+ years of experience ideating, executing, and evolving ideas across short-form video and social platforms. I love culture-driven concepts, hands-on production, and performance-informed iteration. I’m equally comfortable leading ideation, shipping content, and collaborating remotely with distributed teams—owning the creative voice and driving experimentation to deliver high-impact results.

Emily Niland

PRO

Social Media Freelancer, Graphic Designer, Freelance Digital Illustrator, +7

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Hi, I’m Emily Niland, a social-first creative generalist with 10+ years of experience ideating, executing, and evolving ideas across short-form video and social platforms. I love culture-driven concepts, hands-on production, and performance-informed iteration. I’m equally comfortable leading ideation, shipping content, and collaborating remotely with distributed teams—owning the creative voice and driving experimentation to deliver high-impact results.…Hi, I’m Emily Niland, a social-first creative generalist with 10+ years of experience ideating, executing, and evolving ideas across short-form video and social platforms. I love culture-driven concepts, hands-on production, and performance-informed iteration. I’m equally comfortable leading ideation, shipping content, and collaborating remotely with distributed teams—owning the creative voice and driving experimentation to deliver high-impact results.

Available to hire

New York, United States

Hi, I’m Emily Niland, a social-first creative generalist with 10+ years of experience ideating, executing, and evolving ideas across short-form video and social platforms. I love culture-driven concepts, hands-on production, and performance-informed iteration.

I’m equally comfortable leading ideation, shipping content, and collaborating remotely with distributed teams—owning the creative voice and driving experimentation to deliver high-impact results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Designer, Social & Brand Marketing at NBCUniversal / Peacock

January 1, 2020 - September 1, 2025

Led social-first design for Peacock’s organic and campaign channels, aligning brand storytelling with performance signals. Concepted, scripted, directed, and oversaw production of short-form content optimized for platform algorithms and audience engagement. Collaborated with growth, editorial, and marketing teams to interpret performance signals and evolve creative strategy. Developed visual systems, templates, and guidelines to support scalable, high-volume social output. Mentored junior designers and collaborated cross-functionally with writers, editors, and producers.

Founder & Content Creator at Sea Hag Siren

September 1, 2025 - Present

Built and scaled an original social brand to 16K+ followers in under six months through rapid experimentation and performance-led iteration. Concepted, scripted, shot, animated, and edited daily short-form video content optimized for TikTok discovery and retention. Developed structured creative experiments testing hooks, formats, and tone informed by analytics and audience behavior. Translated platform trends, meme language, and cultural moments into brand-consistent, high-performing content. Managed content calendar, creative pipeline, and ongoing format evolution.

Designer at M Booth

January 1, 2015 - January 1, 2016

Created social and experiential content for lifestyle and tech brands, working cross-functionally with strategists and copywriters to produce platform-native, meme-aware creative. Delivered high-volume, platform-native assets while maintaining brand integrity.