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I'm Emily, a social-first creative generalist with over 15 years of experience crafting impactful content across various platforms. My journey in content creation has been defined by my passion for developing culture-driven insights, hands-on production, and performance-informed iteration. I thrive in collaborative settings and love to experiment with innovative concepts, refining them based on audience reactions and trends.…I'm Emily, a social-first creative generalist with over 15 years of experience crafting impactful content across various platforms. My journey in content creation has been defined by my passion for developing culture-driven insights, hands-on production, and performance-informed iteration. I thrive in collaborative settings and love to experiment with innovative concepts, refining them based on audience reactions and trends.

EMILY NILAND

PRO

Social Media Freelancer, Graphic Designer, Freelance Digital Illustrator, +7

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I'm Emily, a social-first creative generalist with over 15 years of experience crafting impactful content across various platforms. My journey in content creation has been defined by my passion for developing culture-driven insights, hands-on production, and performance-informed iteration. I thrive in collaborative settings and love to experiment with innovative concepts, refining them based on audience reactions and trends.…I'm Emily, a social-first creative generalist with over 15 years of experience crafting impactful content across various platforms. My journey in content creation has been defined by my passion for developing culture-driven insights, hands-on production, and performance-informed iteration. I thrive in collaborative settings and love to experiment with innovative concepts, refining them based on audience reactions and trends.

Available to hire

PORTUGAL

I’m Emily, a social-first creative generalist with over 15 years of experience crafting impactful content across various platforms. My journey in content creation has been defined by my passion for developing culture-driven insights, hands-on production, and performance-informed iteration. I thrive in collaborative settings and love to experiment with innovative concepts, refining them based on audience reactions and trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content Creator at SEA HAG SIREN

September 1, 2025 - Present

Building and scaling an original social brand to 45K+ followers, focusing on rapid production and audience experimentation with performance-driven iterations.

Senior Designer, Social & Brand Marketing at NBCUniversal / Peacock

January 1, 2020 - September 1, 2025

Led social-first design for Peacock’s organic and campaign channels, aligning brand storytelling with performance signals. Concepted, scripted, directed, and oversaw production of short-form content optimized for platform algorithms and audience engagement. Collaborated with growth, editorial, and marketing teams to interpret performance signals and evolve creative strategy. Developed visual systems, templates, and guidelines to support scalable, high-volume social output. Mentored junior designers and collaborated cross-functionally with writers, editors, and producers.

Designer at MBooth

February 1, 2015 - July 16, 2016

Created social and experiential content for lifestyle and tech brands, working cross-functionally with strategists and copywriters to produce platform-native, meme-aware creative. Delivered high-volume, platform-native assets while maintaining brand integrity.

Freelance Creative at Self-Employed

May 1, 2011 - Present

Directing and producing social, editorial, and experiential content for clients in media, tech, and CPG sectors including Twentieth Century Fox, AMC, and The New Yorker. I collaborate with teams to develop culturally relevant, performance-aware concepts while delivering high-volume, platform-native assets under tight deadlines.