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I believe that marketing is a beautiful trio of psychology, art and data, the foundations of which I’ve built my 13+ year marketing career on. From leading marketing teams as a Fractional CMO to generating new insight and angles as a Freelance Strategist, my approach remains the same: I rely on complete clarity of the customer, unique strategy and ongoing measurement. I have worked with companies as large as Google and as small as pre-seed startups, all with a focus on brand and marketing strategy. In all things, I believe that ‘good’ is the enemy of ‘great’ and maintain the highest standards for my work.…I believe that marketing is a beautiful trio of psychology, art and data, the foundations of which I’ve built my 13+ year marketing career on. From leading marketing teams as a Fractional CMO to generating new insight and angles as a Freelance Strategist, my approach remains the same: I rely on complete clarity of the customer, unique strategy and ongoing measurement. I have worked with companies as large as Google and as small as pre-seed startups, all with a focus on brand and marketing strategy. In all things, I believe that ‘good’ is the enemy of ‘great’ and maintain the highest standards for my work.

Emily Penner

Fractional CMO, Marketing Strategist, Brand Strategist, +1

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I believe that marketing is a beautiful trio of psychology, art and data, the foundations of which I’ve built my 13+ year marketing career on. From leading marketing teams as a Fractional CMO to generating new insight and angles as a Freelance Strategist, my approach remains the same: I rely on complete clarity of the customer, unique strategy and ongoing measurement. I have worked with companies as large as Google and as small as pre-seed startups, all with a focus on brand and marketing strategy. In all things, I believe that ‘good’ is the enemy of ‘great’ and maintain the highest standards for my work.…I believe that marketing is a beautiful trio of psychology, art and data, the foundations of which I’ve built my 13+ year marketing career on. From leading marketing teams as a Fractional CMO to generating new insight and angles as a Freelance Strategist, my approach remains the same: I rely on complete clarity of the customer, unique strategy and ongoing measurement. I have worked with companies as large as Google and as small as pre-seed startups, all with a focus on brand and marketing strategy. In all things, I believe that ‘good’ is the enemy of ‘great’ and maintain the highest standards for my work.

Available to hire

I believe that marketing is a beautiful trio of psychology, art and data, the foundations of which I’ve built my 13+ year marketing career on. From leading marketing teams as a Fractional CMO to generating new insight and angles as a Freelance Strategist, my approach remains the same: I rely on complete clarity of the customer, unique strategy and ongoing measurement.

I have worked with companies as large as Google and as small as pre-seed startups, all with a focus on brand and marketing strategy. In all things, I believe that ‘good’ is the enemy of ‘great’ and maintain the highest standards for my work.

Skills

Branding

Leadership

Experience Level

Branding

Expert

Leadership

Expert

Language

English

Fluent

Work Experience

Fractional CMO / Strategist at Penner Collective

February 1, 2021 - Present

Provide strategic foundations for brands, spanning brand, marketing and campaign strategy. The role has varied from strategic brand work and agency-wide products to delivering direct fractional CMO support to companies, and freelance strategy through other agencies. I also frequently train companies on brand strategy and conduct workshops to align internal teams.

Senior Marketing Manager at Oxford University Press

June 1, 2019 - January 1, 2021

Founded the ‘Channel Marketing’ team, customizing global strategy to fit local realities. Traveled internationally to identify new opportunities and collaborated with local teams. Delivered internal trainings to guide regional marketing best practices. Led a team of six marketers. Won the Oxford University Press ‘Marketer of the Year’ award (2019).

Marketing Manager at Oxford University Press

July 1, 2017 - June 1, 2019

Developed a global marketing strategy for the Primary Education portfolio, creating the brand architecture for over 12 sub-brands, and established the social strategy for the global International Education division, surpassing annual social growth targets.

Marketing Campaign Manager at Oxford University Press

January 1, 2016 - June 1, 2017

Led a re-brand of an international curriculum, conducted global research, developed strategy and forthcoming campaigns; exceeded sales forecasts by 28% in the first year following launch.

Account Executive at McCann

August 1, 2012 - August 1, 2015

Managed international, integrated advertising campaigns for up to six clients simultaneously, resulting in award-winning campaigns (MasterCard, Lotto 6/49, Lotto Max, Wendy’s, Marks & Spencer, YMCA). Developed creative briefs, identified compelling insights that informed creative; Managed budgets and timelines; Built strong client relationships; Assisted in 10+ new business pitches, achieving a 75% success rate.