I’m a UGC creator and social media manager building my own wellness brand. I craft high-converting, story-driven content across Instagram — reels, carousels, and engaging creatives. I love writing and I’m passionate about authentic storytelling and conscious living, with a strong understanding of audience psychology and brand voice. Over the years I’ve built and managed a wellness brand, created social content across Instagram, developed a content strategy and voice, and grown an audience around circadian-led health and bioenergetics. I’m a founder and content creator at Kinfolk, shaping the brand from the ground up and collaborating with a vibrant community. I’m excited to bring this experience to new projects and help brands tell real stories that connect.

Emily Theart

I’m a UGC creator and social media manager building my own wellness brand. I craft high-converting, story-driven content across Instagram — reels, carousels, and engaging creatives. I love writing and I’m passionate about authentic storytelling and conscious living, with a strong understanding of audience psychology and brand voice. Over the years I’ve built and managed a wellness brand, created social content across Instagram, developed a content strategy and voice, and grown an audience around circadian-led health and bioenergetics. I’m a founder and content creator at Kinfolk, shaping the brand from the ground up and collaborating with a vibrant community. I’m excited to bring this experience to new projects and help brands tell real stories that connect.

Available to hire

I’m a UGC creator and social media manager building my own wellness brand. I craft high-converting, story-driven content across Instagram — reels, carousels, and engaging creatives. I love writing and I’m passionate about authentic storytelling and conscious living, with a strong understanding of audience psychology and brand voice.

Over the years I’ve built and managed a wellness brand, created social content across Instagram, developed a content strategy and voice, and grown an audience around circadian-led health and bioenergetics. I’m a founder and content creator at Kinfolk, shaping the brand from the ground up and collaborating with a vibrant community. I’m excited to bring this experience to new projects and help brands tell real stories that connect.

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Language

English
Fluent
Afrikaans
Fluent
German
Advanced
German
Advanced

Work Experience

Founder & Content Creator at Kinfolk
January 1, 2019 - Present
Built a wellness brand focused on holistic skincare and circadian-led bioenergetics. Created a full Instagram content strategy (reels, carousels, stories), developed brand voice and messaging, and led ideation, creation, editing, and publishing of content. Drove audience growth and engagement through authentic, story-driven content and community building, while aligning with conscious living and circadian health principles.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Healthcare, Life Sciences, Consumer Goods, Education