Hi there! I'm Emily Ward, a creative and results-driven marketer with a strong track record of delivering high-impact campaigns across agency and in-house settings. I specialize in digital strategies that boost audience engagement, strengthen client retention, and manage content across Meta, TikTok, and beyond. I thrive on trend-led creativity powered by data-driven insights to build brand visibility and deliver measurable growth. In my roles, I’ve driven multi-channel campaigns, planned and executed social content, and coordinated creative production—from class videography for a Toronto studio to influencer collaborations for beauty brands. I’m passionate about turning trends into tangible results for clients in retail, hospitality, healthcare, and beyond.

Hi there! I'm Emily Ward, a creative and results-driven marketer with a strong track record of delivering high-impact campaigns across agency and in-house settings. I specialize in digital strategies that boost audience engagement, strengthen client retention, and manage content across Meta, TikTok, and beyond. I thrive on trend-led creativity powered by data-driven insights to build brand visibility and deliver measurable growth. In my roles, I’ve driven multi-channel campaigns, planned and executed social content, and coordinated creative production—from class videography for a Toronto studio to influencer collaborations for beauty brands. I’m passionate about turning trends into tangible results for clients in retail, hospitality, healthcare, and beyond.

Available to hire

Hi there! I’m Emily Ward, a creative and results-driven marketer with a strong track record of delivering high-impact campaigns across agency and in-house settings. I specialize in digital strategies that boost audience engagement, strengthen client retention, and manage content across Meta, TikTok, and beyond. I thrive on trend-led creativity powered by data-driven insights to build brand visibility and deliver measurable growth.

In my roles, I’ve driven multi-channel campaigns, planned and executed social content, and coordinated creative production—from class videography for a Toronto studio to influencer collaborations for beauty brands. I’m passionate about turning trends into tangible results for clients in retail, hospitality, healthcare, and beyond.

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Language

English
Fluent

Work Experience

Marketing Manager at The Underground Dance Centre
July 1, 2025 - Present
Currently leading the marketing efforts for a high-traffic Toronto-based dance studio; overseeing studio-wide initiatives to drive class attendance, brand visibility, and content engagement. Manage all studio social media platforms (Instagram, TikTok, Facebook, YouTube); plan and oversee paid advertising campaigns via Meta Ads Manager; coordinate class videography logistics and manage a small team of videographers; support front desk and day-to-day operations.
Marketing Manager at Younique Beauty Salon
May 1, 2025 - September 22, 2025
Over four and a half years part-time, grew online presence, boosted retail sales, and highlighted treatments. Collaborated with salon directors and front-of-house staff in regular planning meetings to align promotions with services and products; created timely, trend-driven content; coordinated influencer partnerships; monitored insights to refine strategy; maintained the website with offers and promotions to support campaign messaging.
Account Manager at Walker Communications
May 1, 2025 - September 22, 2025
Primary client liaison at a fast-paced advertising and marketing agency; delivered tailored marketing strategies based on each client’s goals, resulting in higher satisfaction and improved client retention. Created and managed branded content across Facebook, Instagram, and TikTok; planned and executed multi-phase social media campaigns; oversaw budgets across client accounts; produced regular email newsletters to a 50,000+ subscriber list with open rates above industry benchmarks.

Education

BSc (Hons) Communication Advertising and Marketing at Ulster University
January 1, 2018 - January 1, 2022

Qualifications

Fundamentals of Digital Marketing - Google Digital Garage
January 1, 2020 - September 22, 2025
Recreational Photography
January 1, 2024 - September 22, 2025

Industry Experience

Professional Services, Retail, Healthcare, Media & Entertainment, Education