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I specialise in product-led growth and branding, with a proven track record delivering marketing and communications strategies across branding, PR, social media and advertising. I've led multiple rebranding projects and website redesigns, and I enjoy building sales literature and enablement assets that help businesses grow. I thrive when collaborating with product, sales and marketing teams to create compelling product messaging, GTM strategies and growth initiatives. I love leading cross-functional teams, turning customer insights into measurable revenue growth, and shaping brand narratives from concept to execution.…I specialise in product-led growth and branding, with a proven track record delivering marketing and communications strategies across branding, PR, social media and advertising. I've led multiple rebranding projects and website redesigns, and I enjoy building sales literature and enablement assets that help businesses grow. I thrive when collaborating with product, sales and marketing teams to create compelling product messaging, GTM strategies and growth initiatives. I love leading cross-functional teams, turning customer insights into measurable revenue growth, and shaping brand narratives from concept to execution.

Emma Davidson

Product Marketer, Marketing Strategist, Brand Strategist, +4

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I specialise in product-led growth and branding, with a proven track record delivering marketing and communications strategies across branding, PR, social media and advertising. I've led multiple rebranding projects and website redesigns, and I enjoy building sales literature and enablement assets that help businesses grow. I thrive when collaborating with product, sales and marketing teams to create compelling product messaging, GTM strategies and growth initiatives. I love leading cross-functional teams, turning customer insights into measurable revenue growth, and shaping brand narratives from concept to execution.…I specialise in product-led growth and branding, with a proven track record delivering marketing and communications strategies across branding, PR, social media and advertising. I've led multiple rebranding projects and website redesigns, and I enjoy building sales literature and enablement assets that help businesses grow. I thrive when collaborating with product, sales and marketing teams to create compelling product messaging, GTM strategies and growth initiatives. I love leading cross-functional teams, turning customer insights into measurable revenue growth, and shaping brand narratives from concept to execution.

Available to hire

I specialise in product-led growth and branding, with a proven track record delivering marketing and communications strategies across branding, PR, social media and advertising. I’ve led multiple rebranding projects and website redesigns, and I enjoy building sales literature and enablement assets that help businesses grow.

I thrive when collaborating with product, sales and marketing teams to create compelling product messaging, GTM strategies and growth initiatives. I love leading cross-functional teams, turning customer insights into measurable revenue growth, and shaping brand narratives from concept to execution.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Global Product Marketing Manager at Tribus Digital

January 1, 2022 - December 31, 2023

Develop and execute go-to-market strategies for software products, align product positioning with customer needs and market trends to drive revenue growth. Create compelling product messaging and sales enablement materials, and drive cross‑functional collaboration to support product launches and market adoption.

Marketing Manager at Tribus Digital

September 26, 2022 - September 29, 2023

Lead go-to-market planning and execution; build and manage branding and marketing campaigns; collaborate with product and sales to drive revenue growth and market adoption.

Global Marketing Strategy Manager - Product, Enterprise & Partner at Insights Learning & Development

October 5, 2020 - September 16, 2022

Led insights, learning & development and global marketing strategy for product, enterprise and partner programs; developed go-to-market strategies and go-to-market enablement for key product lines and enterprise accounts.

Marketing Manager at 20/20 Project Management

November 20, 2017 - June 26, 2020

Managed marketing programs, client relationships and growth; delivered branding and go-to-market initiatives across customer segments.

Global Product Marketing Manager at Unit 4

January 1, 2023 - Present

Develop and execute go-to-market strategies for software products, aligning product positioning with customer needs and market trends to drive revenue growth.

Marketing Manager / Project Manager at Tribus Digital

January 1, 2017 - January 1, 2020

Develop and deliver marketing programs and campaigns, manage stakeholder communications, and support new business growth through brand consistency and demand generation.

Marketing Manager at Tribus Digital

January 1, 2020 - December 31, 2022

Developed growth-focused campaigns; built brand presence; led PR, social media, advertising; created sales literature and enablement assets; collaborated with cross-functional teams for product launches.

Global Customer Marketing Lead at Tribus Digital

January 1, 2017 - December 31, 2020

Led global customer marketing initiatives including product and digital transformation projects; planned and delivered corporate marketing strategy; created targeted messaging and campaigns for enterprise accounts.

Project Manager at Tribus Digital

January 1, 2014 - December 31, 2017

Managed marketing projects, growth of enterprise accounts and partner channels; identified account-based marketing opportunities and thought leadership opportunities to drive business.

Head of Change Management Team at Tribus Digital

January 1, 2018 - December 31, 2020

Led the change management initiatives post-Employee Ownership Trust; responsible for implementing new values and culture across the organization.