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A global product marketing leader with a track record of building and scaling go-to-market strategies for software products. I’ve led multi-disciplinary teams, crafted compelling value propositions, and driven revenue growth across enterprise and partner ecosystems. I thrive on turning complex product and market insights into clear, impactful messaging and programs that win buyers and empower sales. I’m passionate about branding, modern marketing operations, and coaching cross-functional teams to deliver measurable business impact.…A global product marketing leader with a track record of building and scaling go-to-market strategies for software products. I’ve led multi-disciplinary teams, crafted compelling value propositions, and driven revenue growth across enterprise and partner ecosystems. I thrive on turning complex product and market insights into clear, impactful messaging and programs that win buyers and empower sales. I’m passionate about branding, modern marketing operations, and coaching cross-functional teams to deliver measurable business impact.

Emma Davidson

Product Marketer, Marketing Strategist, Brand Strategist, +3

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A global product marketing leader with a track record of building and scaling go-to-market strategies for software products. I’ve led multi-disciplinary teams, crafted compelling value propositions, and driven revenue growth across enterprise and partner ecosystems. I thrive on turning complex product and market insights into clear, impactful messaging and programs that win buyers and empower sales. I’m passionate about branding, modern marketing operations, and coaching cross-functional teams to deliver measurable business impact.…A global product marketing leader with a track record of building and scaling go-to-market strategies for software products. I’ve led multi-disciplinary teams, crafted compelling value propositions, and driven revenue growth across enterprise and partner ecosystems. I thrive on turning complex product and market insights into clear, impactful messaging and programs that win buyers and empower sales. I’m passionate about branding, modern marketing operations, and coaching cross-functional teams to deliver measurable business impact.

Available to hire

A global product marketing leader with a track record of building and scaling go-to-market strategies for software products. I’ve led multi-disciplinary teams, crafted compelling value propositions, and driven revenue growth across enterprise and partner ecosystems.

I thrive on turning complex product and market insights into clear, impactful messaging and programs that win buyers and empower sales. I’m passionate about branding, modern marketing operations, and coaching cross-functional teams to deliver measurable business impact.

Skills

Experience Level

Branding

Expert

Web Design

Intermediate

Language

English

Fluent

Work Experience

Global Product Marketing Manager at Tribus Digital

January 1, 2022 - December 31, 2023

Develop and execute go-to-market strategies for software products, align product positioning with customer needs and market trends to drive revenue growth. Create compelling product messaging and sales enablement materials, and drive cross‑functional collaboration to support product launches and market adoption.

Marketing Manager at Tribus Digital

September 26, 2022 - September 29, 2023

Lead go-to-market planning and execution; build and manage branding and marketing campaigns; collaborate with product and sales to drive revenue growth and market adoption.

Global Marketing Strategy Manager - Product, Enterprise & Partner at Insights Learning & Development

October 5, 2020 - September 16, 2022

Led insights, learning & development and global marketing strategy for product, enterprise and partner programs; developed go-to-market strategies and go-to-market enablement for key product lines and enterprise accounts.

Marketing Manager at 20/20 Project Management

November 20, 2017 - June 26, 2020

Managed marketing programs, client relationships and growth; delivered branding and go-to-market initiatives across customer segments.