I contributed to the web design team at Rent the Runway, assisting in the development of design assets and layouts for their e-commerce platform. My role focused on supporting the creation of clean, user-friendly interfaces that align with the brand’s modern, fashion-forward identity.
Key contributions included:
Assisting with responsive web layouts and digital components.
Collaborating with senior designers to ensure consistency across pages.
Helping refine the balance between aesthetic appeal and functional navigation.
This experience gave me insight into large-scale e-commerce design and the collaborative processes behind building a high-traffic fashion platform.

I created the full brand identity and website for Heady Trades, a platform focused on modern trading culture and insights. The goal was to craft a bold, intelligent, and accessible brand that resonates with both seasoned traders and newcomers, while providing a seamless digital experience.
Branding:
Designed a logo and visual system that communicates credibility with a modern edge.
Developed typography and color palettes that balance professionalism with approachability.
Built brand guidelines to ensure consistency across digital channels and marketing assets.
Website:
Designed and launched a responsive website tailored for community and content-driven engagement.
Focused on clarity and navigation to highlight resources, updates, and educational content.
Built a modern interface with strong visuals that reinforces the Heady Trades brand identity.
The final result is a unified brand and website that positions Heady Trades as a trusted, forward-thinking voice in the trading space.

I developed the complete brand identity and website design for Red Cadillac Tequila, a premium spirits brand with a bold and adventurous character. The project focused on creating a visual identity that captures the energy, sophistication, and distinctive edge of the brand, while building a digital platform that brings the story to life.
Branding:
Designed a strong logo and brand system inspired by heritage, craftsmanship, and modern luxury.
Built out a color palette and typography system that reflects the brand’s fiery, dynamic spirit.
Produced brand guidelines for consistent use across packaging, print, and digital platforms.
Website:
Designed and launched a responsive website to showcase the tequila’s unique qualities and brand story.
Focused on immersive visuals, bold typography, and smooth navigation.
Optimized layouts for both desktop and mobile to ensure a premium user experience.
The result is a cohesive brand identity and website that embody Red Cadillac Tequila’s daring personality and help position it in the luxury spirits market.

I created the full brand identity and website design for BREZ, a modern lifestyle brand with a focus on clean, contemporary aesthetics. The goal was to develop a look and feel that is approachable, minimal, and memorable while also delivering a digital presence that is functional and engaging.
Branding:
Designed a versatile logo and visual system to establish BREZ’s identity.
Developed typography, color palettes, and brand guidelines for consistency across packaging, social media, and digital platforms.
Crafted a design language that reflects the brand’s modern, refreshing ethos.
Website:
Designed and built a responsive website with a clean, intuitive interface.
Created layouts that showcase the product and brand story in a bold yet minimal way.
Focused on mobile-first design to ensure accessibility and ease of use.
The final outcome is a unified brand and digital experience that positions BREZ as a forward-thinking lifestyle label with a clear and consistent identity.

I developed the full digital presence and refreshed branding for Dirty Devil Vodka, a premium spirits brand. The project involved creating a bold, modern identity that reflects the vodka’s innovative positioning and luxury appeal.
Branding:
Refined the visual identity to emphasize sophistication with an edge.
Designed logo applications, typography, and a striking color system.
Built brand guidelines for consistency across print, packaging, and digital.
Website:
Designed and launched a sleek, responsive website that highlights the product’s unique qualities.
Focused on immersive visuals and storytelling to connect with consumers.
Optimized layouts for both desktop and mobile, ensuring a smooth user experience.
The result is a cohesive brand and website that capture Dirty Devil Vodka’s distinctive character while appealing to a discerning, style-conscious audience. (I also did the social media for many months)

I led the complete branding and digital design for Atelier Brand Growth House, a luxury brand umbrella with three divisions: Atelier Advisory, Atelier Exchange, and SIREN by Atelier. This project included creating a cohesive visual identity system and designing multiple websites to unify the brand’s presence.
Key responsibilities:
Brand Identity Design – Developed logos, typography, and color palettes for Atelier and its sub-brands.
Creative Direction – Set the visual tone across all platforms to ensure consistency and elegance.
Website Design & Build – Designed and launched websites for Atelier Brand Growth House and each division, with a focus on clean layouts, modern design, and intuitive navigation.
Art Direction for Media – Selected and styled imagery that reflects the seductive, intelligent, and visually bold ethos of the brand.
Style Guides & Assets – Created brand guidelines and templates for digital and social media use.