Emma Dela Cruz

Social Media Marketing Assistant at UCSB Tennis

Executed all stages of production for on-trend Instagram Reels and TikToks, leading to a 30% increase in followers and a 65% increase in engagement.

Digital Marketing Intern at Women in Media

Organized and promoted the WIM Spring Conference with 200+ attendees and 40 panelists across media, film, and entertainment industries.

Marketing Intern at Pixly

Sourced and vetted 50+ content creators across multiple brand campaigns, including HBO Max, Yerba Mate, and Epic Games. Supported launch campaigns for Minecraft and Superman on HBO Max by sourcing relevant creators on YouTube and TikTok and creating final performance reports.

Marketing Intern at Sentinel Snacks

Ideated and produced various Instagram Reels and TikToks featuring the product, resulting in over 10 million views and 5K+ followers across both platforms.

Research Assistant at UCSB Communication Department

Systematically screen and evaluate 100+ empirical studies on anonymity in online hate speech, ensuring accurate and relevant inclusion in a PhD-level research study.