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I'm a results-driven Digital Marketing Manager with 8+ years of experience helping hotels, retailers and hospitality brands grow online. I specialize in e-commerce, content and performance advertising, using data to inform decisions and drive revenue from product launches and campaigns. I’ve led teams and collaborated with agencies across Shopify, Umbraco, Klaviyo, Amazon Seller Central, Meta and Google Analytics. I pride myself on delivering consistent brand experiences, optimizing paid and organic channels, and building growth strategies that convert visitors into loyal customers.…I'm a results-driven Digital Marketing Manager with 8+ years of experience helping hotels, retailers and hospitality brands grow online. I specialize in e-commerce, content and performance advertising, using data to inform decisions and drive revenue from product launches and campaigns. I’ve led teams and collaborated with agencies across Shopify, Umbraco, Klaviyo, Amazon Seller Central, Meta and Google Analytics. I pride myself on delivering consistent brand experiences, optimizing paid and organic channels, and building growth strategies that convert visitors into loyal customers.

Emma Forshaw

Content Producer, Marketing Strategist, Growth Marketer, +2

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I'm a results-driven Digital Marketing Manager with 8+ years of experience helping hotels, retailers and hospitality brands grow online. I specialize in e-commerce, content and performance advertising, using data to inform decisions and drive revenue from product launches and campaigns. I’ve led teams and collaborated with agencies across Shopify, Umbraco, Klaviyo, Amazon Seller Central, Meta and Google Analytics. I pride myself on delivering consistent brand experiences, optimizing paid and organic channels, and building growth strategies that convert visitors into loyal customers.…I'm a results-driven Digital Marketing Manager with 8+ years of experience helping hotels, retailers and hospitality brands grow online. I specialize in e-commerce, content and performance advertising, using data to inform decisions and drive revenue from product launches and campaigns. I’ve led teams and collaborated with agencies across Shopify, Umbraco, Klaviyo, Amazon Seller Central, Meta and Google Analytics. I pride myself on delivering consistent brand experiences, optimizing paid and organic channels, and building growth strategies that convert visitors into loyal customers.

Available to hire

I’m a results-driven Digital Marketing Manager with 8+ years of experience helping hotels, retailers and hospitality brands grow online. I specialize in e-commerce, content and performance advertising, using data to inform decisions and drive revenue from product launches and campaigns. I’ve led teams and collaborated with agencies across Shopify, Umbraco, Klaviyo, Amazon Seller Central, Meta and Google Analytics. I pride myself on delivering consistent brand experiences, optimizing paid and organic channels, and building growth strategies that convert visitors into loyal customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Crieff Hydro Family of Hotels

April 1, 2024 - September 1, 2025

Led as the main point of contact for the digital marketing and web development agencies, overseeing campaigns and project delivery. Managed content across nine websites via the Umbraco CMS, ensuring brand consistency and timely execution. Produced weekly and monthly performance reports and campaign reviews using Google Analytics, Looker Studio, and other tools. Collaborated with the Marketing Manager on strategic initiatives, including Black Friday, seasonal promotions, and the launch of Crieff Hydro's food & beverage offerings. Managed budgets and coordinated with agencies for performance-driven campaigns across Google Ads and Facebook Ads to maximise ROI and targeted traffic.

E-commerce & Digital Marketing Manager at Eden Mill Standrews

November 1, 2022 - January 1, 2024

Invited back on a fixed-term contract to lead the E-commerce and digital marketing function during peak periods, strengthening online sales. Developed and executed digital marketing strategies in collaboration with the PPC agency to drive online sales and targeted traffic. Managed content updates, email marketing, social media, ambassador relationships, POS, events, and data-capture funnels for remarketing. Built relationships with venues and suppliers to support in-house branding and events.

E-commerce & Marketing Manager at Power House Fitness

July 1, 2021 - July 1, 2022

Led a team including a graphic designer, video/photographer and digital/content executives to develop and implement growth strategies for e-commerce. Responsibilities included uploading new product assets to the website, email marketing (Pure360), social media strategy, ambassador relationships, store POS and events. Produced marketing materials for trade shows, built data capture funnels for future remarketing, and collaborated with PPC agencies on paid media (Google Shopping, Facebook Ads, Amazon Advertising, Rakuten Affiliate Marketing) to maximise ROI.

E-commerce & Digital Marketing Manager at Eden Mill Standrews

May 1, 2019 - June 1, 2021

Broad experience in marketing and e-commerce, including paid media (Facebook Ads, Google Shopping, Amazon Advertising, Rakuten Affiliate Marketing), website content management, new product development, sponsorship management and PR. Liaised with directors to meet and exceed sales targets and drove growth across in-house and agency channels. Updated website content for seasonal campaigns and product launches and developed integrated campaigns with agencies and internal teams, including content shoots and copywriting to drive conversions.